~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Vaurn James’s Newsletter
December 31, 2010
Access 250,000 Advertising Credits for FREE
successroute.biz
successroute.biz/newsletter
Publisher: Vaurn James
215-728-4905 or 1-800-417-0196
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
“Money isn’t everything, but it ranks up there with OXYGEN”.
Achieve success during inevitable down turns in the economy
by following 8 RULES of financial growth.
by Dr. Jeffrey Lant
This title is sure to startle people who follow the ups and downs of the economy with care and perception. "Economic disruption," they might say. "Whaaat? It is my distinct impression that things economic are improving, slowly but surely. Am I wrong?"
No, you're right. Things ARE improving, the signs are unmistakable:
Item: Online 2010 Christmas sales rose 15% this holiday season from October 31 to December 23. Online retailers took in $36.5 billion during this period, compared to $31.5 billion the same period a year ago. (Note: apparel sales lead the way with $7.3 billion in sales, up 25.7 percent from a year ago.)
Item: Weekly unemployment applications of around 425,00 signal modest job growth. Such applications peaked at 651,000 in March, 2009.
Item: Companies increased their orders for long- lasting manufactured products by the sharpest increase in eight months, the Department of Commerce reported before Christmas, 2010. Demand rose for computers, appliances, and heavy machinery... with overall expected 2011 growth at 3.5 percent to 4 percent, up from 2.8 percent in 2010. Andante ma non troppo.
The rich are out and about buying things meretricious de rigueur for the country club set.
As retailers to the rich can unhappily confirm, wealthy shoppers, with their penchant for acquiring gaudy and overpriced items the rest of the world gets by quite happily without, were in short supply during the recession. This Christmas season of 2010 was very different. Mere bagatelles such as luxury automobiles and eye-popping ice were snapped up with alacrity -- and no buyer's remorse.
Said Michael J. Silverstein, a senior partner at the Boston Consulting Group in Chicago. "Many households with incomes above $100,000 don't believe the sky is falling anymore. And when they don't believe the sky is falling anymore, they want things." Amen.
For instance, some national chains and independent merchants expect double-digit increases in jewelry sales for 2010, a dramatic turn-around from the painful 40 percent drops the hardest hit jewelers experienced since 2008.
So, if things are getting better bit-by-bit, why is this article about the next great economic disruption?
Because, quite frankly, the ease and abundance of good times are like a drug obliterating the painful lessons and memories of bad times... which all contributes to creating the next, inevitable bad times. Instead of losing the lessons of the still clear and painful past, we need to make every effort to remember them.... while preparing for the next great economic disruption for which we must be better prepared than the one from which we're emerging from now.
The great English romantic poet Lord Byron can assist us. One day his lordship received a message from his demanding inamorata Lady Caroline Lamb to "remember" her. Tired to death of her incessant impositions, he sent her this message of unmistakable clarity:
"Remember thee! remember thee! Till Lethe quench life's burning stream. Remorse and shame shall cling to thee, and haunt thee like a feverish dream!
Lord Byron indeed would remember and rearrange matters accordingly ... and so must we all. After all, we all know that such disruptions occur at predictable intervals for which we must be ready.
Here are the preparatory steps to follow starting TODAY!
1) Start a "rainy day" fund. Build this fund by regular monthly additions until it represents at least 6 months of total home expenses and not a cent less. Building this fund in good times takes exceptional determination, not least because in such times you want to "make up" for the things you went without during the recession. At all times, therefore, you must remind yourself that the next bad times are on the way... and that you are determined to be ready for them. Save then as if your life depends upon it... for it does.
2) Survey all expenses. If you think you did so during the bad times, think again. Now you know how many of these things you can comfortably do without. Root them out now... and put the savings in the "rainy day" account. Turning current expenses into income-producing capital is a crucial part of how you'll get comfortably through the next bad times.
3) Review the damage the bad times made. Did you, for instance, borrow against an IRA account or life insurance policy? If so, you must replace these funds by regular monthly payments, not least because such borrowings are likely to have tax and high interest payment implications. These need to be taken care of ASAP.
4) Start your trek ahead with a clear understanding, with a precise, realistic appraisal of where you are today. Many people at this point in the economic cycle are deeply depressed by what they have lost. This is a mistake. Instead of fretting over what is gone from your asset balance, instead review what you have and consider just how you will improve your net worth.
Still more recommendations
5) If you are self-employed, as many people reading this article are, always make the maximum allowable contributions into your retirement account. Treat these as payments, as you would any invoice. And always pay these retirement payments first, before other bills.
6) Make the maximum charitable donations that you can. Your charitable contributions should begin in January of the New Year... and not in December. You should set a dollar donation objective for the year (in conjunction, of course, with your accountant.) Start working towards it as the New Year dawns and not as it exits.
7) Remove yourself from what I call the "squandering classes." Review each and every expenditure... not just for yourself but for any children still at home and old enough to have jobs. All have a responsibility to think first, determine whether this expense is in fact warranted, and reduce or go without whenever possible.
8) "Batten down the hatches" for 1 month. As a test of your system and habits, live one month in the good times as if it were one month in the bad. Cut expenses accordingly and see how easy (or difficult) your life would be in recessionary times. Such a drill should yield many good ideas as well as clarity on your spending habits.
Death, taxes, bad economic times
When I was growing up people said there were 2 great inevitabilities of life: death and taxes. However, there is in fact at least 1 more: bad economic times. Count on it. They will recur in your life over and over again.
Will you be ready for them?
You certainly will be if you treat them as the certainties they are and prepare accordingly, along the lines of this article. Doing so, when they arrive you will have nothing to fear, and that places you amongst the very smartest and best prepared, the ones destined to ride out the next great economic storm in comfort and with quiet satisfaction.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Vaurn James http://SuccessRoute.biz.
Friday, December 31, 2010
Wednesday, December 8, 2010
Your lousy communication skills are hurting yourself and others. Here's what you need to do at once.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Vaurn James’s Newsletter
December 8, 2010
successroute.biz
successroute.biz/newsletter
Publisher: Vaurn James
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
“What we’ve got here is a failure to communicate” — spoken by The Captain (Cool Hand Luke). Success of any kind requires effective communication between the parties who are trying to exchange ideas, knowledge or accomplish a goal. Want success in business then, effective communication is critical to your success; otherwise, you’re operating a Non-Profit Agency destined for the MLM Cemetery. Learn how start communicating effectively.
By Dr. Jeffrey Lant
It's time to call a spade a spade. We are members of the most communications savvy and personally wired generation ever. Even the tiniest mite has her cell phone with camera. Yet the truth is, the explosion of communications tools has produced less real communication than ever; you and your poor communications skills are one of the culprits. Listen up! After all, it's time your communication skills improved to the level of your communications tools.
The quality of communications is not strained...
You, being an educated soul, are no doubt familiar with Portia's famous speech:
The quality of mercy is not strain'd, It droppeth as the gentle rain from heaven Upon the place beneath. It is twice blest: It blesseth him that gives and him that takes.
(The Merchant of Venice. Act 4, scene 1.)
Bold and even impious, I now advise you (while great Shakespeare rolls in his grave) to change the word "mercy" to "communications," thus:
The quality of communications is not strain'd... it is twice blessed..."
And so it is. Good communications are good for the recipient and for the sender too.
You know this... but you do not act accordingly. Which is why this (shall we say) motivating article is so necessary and why you should take every single word to heart and make radical adjustments in your lamentable behavior.
Poor communicators (with the probability strong that you are one of them) exhibit these traits:
Arrogance. The human animal is a selfish animal, conceived in selfishness and nurtured in the belief that the Great Me, the universe-centered I Am is the most important animal anywhere at any time. As a result, this animal well and truly believes that she is so important that others must feel grateful, even when the communication is not returned. Oh, my!
People (like you?) who do not communicate effectively are people who are telling others, clear as crystal, that they are superior to you; that their time is more valuable than yours... and that these lesser folk need wait (and happily so) and wait and wait some more until you condescend to respond.
Such people by their behavior and non responsiveness clearly indicate that you and your concerns are, by definition, of infinitely less consideration than theirs. And that you'd best be glad for the little you get, for it is infinitely more than you deserve.
Poor communicators are slothful.
Good communicators, effective communicators realize that the business of communicating is like a tennis match. The ball must always be in motion between the communicator and those he wishes to communicate with. When the ball stops moving, the communication stops with it. The person who has stopped the communicating process is , by definition, the lazy, inhibiting one.
All too often the communication stops and is not extended because of unadulterated sloth. It takes work to communicate... it takes work to conceive a message and deliver that message. It takes work to be prepared and move matters to their next stage. However the slothful communicator can and does think of a myriad of "reasons" why he can obliterate the communications process without remorse. Thus he goes blithely on with his affairs while others, fuming, apply language which is ever more blue as time passes and their legitimate reasons for communicating go without any response whatsoever. Oh, my!
A special cycle of hell
For the intractable, for the miscreants arrogant and slothful who will not change, an idea: for them: a special cycle of hell wherein they are asked such questions as "are you hungry?" or "are you feeling hot and uncomfortable?" These hungry and uncomfortable miscreants answer and answer and answer. But response comes there none, ever. Delicious.
Help for the socially challenged and shy johns and janes everywhere.
Yet is the world of the non communicators made up solely and exclusively of the arrogant and slothful? Certainly not. It is also, and in significant numbers, the preserve of the shy, the timid, the socially malaprop, and untutored.
For them a single word: study.
There is one thing and only one thing which sets us apart and elevated from animals of every kind and place... and that one thing is communicating. So, if you truly wish to learn, improve and foster rather than retard communications, here is what you must learn and do.
1) Learn empathy, that crucial ability to enter into the minds and hearts of the people you are to communicate with. What is it they are expecting from you? Deliver that, to the furthest extent possible, and you have the essential element of success.
2) Be prompt about responding. In an age of instant communications, there can be absolutely no reason for delayed or no response at all except your own failure to provide it. The means are at hand; use them "as quick as boiled asparagus." And that's very fast!
3) Be clear on where you can be reached. Assume the person you are communicating with does not have this vital intelligence. State it clearly, thoroughly... and reiterate to avoid any confusion whatsoever.
4) Be willing to try again if the person you are trying to reach (even if that person initiated the communication) fails to respond. Remember, empathy is the basis for successful communications.
5) Above all else, never stop improving your knowledge of communication and its techniques. In this golden age of communications, the overwhelming majority of loaves and fishes will go to the communicating elite... those who make it a point to master communications and steadily enhance their knowledge and expertise. Make that person you!
Give this article to the communicating challenged. They need it so.
Your last task for today is to give a copy of this article to every substandard and inadequate communicator you can. The task at hand, training communicators and enhancing their skills, is a lifetime affair. Start it now. There is so very much to do and so many who need the help.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Jeffrey Lant is the author of 18 best-selling business books, as well as being an internationally recognized marketer. Republished with author's permission by Vaurn James
successroute.biz
Vaurn James - President SuccessRoute.biz & Worldprofit Dealer
Email: vaurnjames@hushmail.com
URL: successroute.biz
215-728-4905 or 1-800-417-0196
=========================================================
(C) SuccessRoute.biz 2010 All Rights Reserved.
=========================================================
Vaurn James’s Newsletter
December 8, 2010
successroute.biz
successroute.biz/newsletter
Publisher: Vaurn James
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
“What we’ve got here is a failure to communicate” — spoken by The Captain (Cool Hand Luke). Success of any kind requires effective communication between the parties who are trying to exchange ideas, knowledge or accomplish a goal. Want success in business then, effective communication is critical to your success; otherwise, you’re operating a Non-Profit Agency destined for the MLM Cemetery. Learn how start communicating effectively.
By Dr. Jeffrey Lant
It's time to call a spade a spade. We are members of the most communications savvy and personally wired generation ever. Even the tiniest mite has her cell phone with camera. Yet the truth is, the explosion of communications tools has produced less real communication than ever; you and your poor communications skills are one of the culprits. Listen up! After all, it's time your communication skills improved to the level of your communications tools.
The quality of communications is not strained...
You, being an educated soul, are no doubt familiar with Portia's famous speech:
The quality of mercy is not strain'd, It droppeth as the gentle rain from heaven Upon the place beneath. It is twice blest: It blesseth him that gives and him that takes.
(The Merchant of Venice. Act 4, scene 1.)
Bold and even impious, I now advise you (while great Shakespeare rolls in his grave) to change the word "mercy" to "communications," thus:
The quality of communications is not strain'd... it is twice blessed..."
And so it is. Good communications are good for the recipient and for the sender too.
You know this... but you do not act accordingly. Which is why this (shall we say) motivating article is so necessary and why you should take every single word to heart and make radical adjustments in your lamentable behavior.
Poor communicators (with the probability strong that you are one of them) exhibit these traits:
Arrogance. The human animal is a selfish animal, conceived in selfishness and nurtured in the belief that the Great Me, the universe-centered I Am is the most important animal anywhere at any time. As a result, this animal well and truly believes that she is so important that others must feel grateful, even when the communication is not returned. Oh, my!
People (like you?) who do not communicate effectively are people who are telling others, clear as crystal, that they are superior to you; that their time is more valuable than yours... and that these lesser folk need wait (and happily so) and wait and wait some more until you condescend to respond.
Such people by their behavior and non responsiveness clearly indicate that you and your concerns are, by definition, of infinitely less consideration than theirs. And that you'd best be glad for the little you get, for it is infinitely more than you deserve.
Poor communicators are slothful.
Good communicators, effective communicators realize that the business of communicating is like a tennis match. The ball must always be in motion between the communicator and those he wishes to communicate with. When the ball stops moving, the communication stops with it. The person who has stopped the communicating process is , by definition, the lazy, inhibiting one.
All too often the communication stops and is not extended because of unadulterated sloth. It takes work to communicate... it takes work to conceive a message and deliver that message. It takes work to be prepared and move matters to their next stage. However the slothful communicator can and does think of a myriad of "reasons" why he can obliterate the communications process without remorse. Thus he goes blithely on with his affairs while others, fuming, apply language which is ever more blue as time passes and their legitimate reasons for communicating go without any response whatsoever. Oh, my!
A special cycle of hell
For the intractable, for the miscreants arrogant and slothful who will not change, an idea: for them: a special cycle of hell wherein they are asked such questions as "are you hungry?" or "are you feeling hot and uncomfortable?" These hungry and uncomfortable miscreants answer and answer and answer. But response comes there none, ever. Delicious.
Help for the socially challenged and shy johns and janes everywhere.
Yet is the world of the non communicators made up solely and exclusively of the arrogant and slothful? Certainly not. It is also, and in significant numbers, the preserve of the shy, the timid, the socially malaprop, and untutored.
For them a single word: study.
There is one thing and only one thing which sets us apart and elevated from animals of every kind and place... and that one thing is communicating. So, if you truly wish to learn, improve and foster rather than retard communications, here is what you must learn and do.
1) Learn empathy, that crucial ability to enter into the minds and hearts of the people you are to communicate with. What is it they are expecting from you? Deliver that, to the furthest extent possible, and you have the essential element of success.
2) Be prompt about responding. In an age of instant communications, there can be absolutely no reason for delayed or no response at all except your own failure to provide it. The means are at hand; use them "as quick as boiled asparagus." And that's very fast!
3) Be clear on where you can be reached. Assume the person you are communicating with does not have this vital intelligence. State it clearly, thoroughly... and reiterate to avoid any confusion whatsoever.
4) Be willing to try again if the person you are trying to reach (even if that person initiated the communication) fails to respond. Remember, empathy is the basis for successful communications.
5) Above all else, never stop improving your knowledge of communication and its techniques. In this golden age of communications, the overwhelming majority of loaves and fishes will go to the communicating elite... those who make it a point to master communications and steadily enhance their knowledge and expertise. Make that person you!
Give this article to the communicating challenged. They need it so.
Your last task for today is to give a copy of this article to every substandard and inadequate communicator you can. The task at hand, training communicators and enhancing their skills, is a lifetime affair. Start it now. There is so very much to do and so many who need the help.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Jeffrey Lant is the author of 18 best-selling business books, as well as being an internationally recognized marketer. Republished with author's permission by Vaurn James
successroute.biz
Vaurn James - President SuccessRoute.biz & Worldprofit Dealer
Email: vaurnjames@hushmail.com
URL: successroute.biz
215-728-4905 or 1-800-417-0196
=========================================================
(C) SuccessRoute.biz 2010 All Rights Reserved.
=========================================================
Friday, December 3, 2010
Presidential Marketing #101: Obama vs. Clinton
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Vaurn James’s Newsletter
December 3, 2010
successroute.biz
successroute.biz/newsletter
Publisher: Vaurn James
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SALES is the highest paid profession in the
world; however, what stimulates SALES is
MARKETING. Yes, activities within the
marketing process are often times the crtitical
factors that determine the outcome of the
process (Success or Failure). Remember,
selling is about influencing/motivating others
to purchase a product/service so as, to satisfy
a monthly quota to remain employed. Now,
marketing is about providing product/services
that have VALUE and more importantly,
provides a SOLUTION to problem of
your customers. Now, that’s clear…Next!!
So, how does Presidents Barak Hussein
Obama and William Jefferson Clinton,
fit into this discussion? Well, simply put,
politicians are often the Ultimate
Salesman as indicated by their constant
attempts to CONVINCE the people, that
they and their political party can solve
the problems that negatively affect the masses.
Now, not all politicians are equal in their
Salesmanship abilities and skills as indicated
by the results of the recent U.S. Mid-Term Election.
Clearly, President Obama, like any other CEO,
who operates a major corporation will need to
improve his sales skills, but more importantly,
function as a MARKETER, by listening to the
PEOPLE and providing a SOLUTION to their
wants and needs.
As, Dr. Jeffrey Lant, stated in his recent article
(An Open Letter to President Obama….), “first
and foremost, we need jobs…and when you
selected other priorities you showed us all that
you didn’t get it; that you were more Harvard
than Chicago”. “For you see, sir, we are now in
a world war for the protection of our way of life
… and that way is based on putting Americans
to work in ways meaningful and timely”.
Let’s contrast the skills of President Obama to those
of Clinton, who was a former Governor of Arkansas,
who connected with voters by being a frequent patron
of Mc Donalds, playing the saxophone (with shades)
and being able to “press the flesh” with voters. Yes,
like any good CEO of any major corporation you’re
replaceable if, the company appears to be headed towards
the bloody POOR HOUSE. Yes, President Clinton
lasted 2-terms and Obama, well it doesn’t look good.
As a marketer/home business owner, it’s vital for
YOU to connect, empower and communicate with
your target market like any good politician; however,
if, you don’t listen to them, then, you will be operating
a Non-Profit Agency that’s destined for the MLM
Cemetery (no Federal bail out for YOU).
Well, the message is clear for President and home
business owners, address the needs and wants of
your market and it will generate consistent, predictable
and long-term, residual income. Function as a
traditional salesman and attempt to convince the
skeptical masses that your product/service will
solve their problems (without addressing their needs/wants)
will lead to your Unemployment Benefit application.
Bonus for YOU
Veretekk the Book
====================================
====================================
Vaurn James’s Newsletter
December 3, 2010
successroute.biz
successroute.biz/newsletter
Publisher: Vaurn James
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SALES is the highest paid profession in the
world; however, what stimulates SALES is
MARKETING. Yes, activities within the
marketing process are often times the crtitical
factors that determine the outcome of the
process (Success or Failure). Remember,
selling is about influencing/motivating others
to purchase a product/service so as, to satisfy
a monthly quota to remain employed. Now,
marketing is about providing product/services
that have VALUE and more importantly,
provides a SOLUTION to problem of
your customers. Now, that’s clear…Next!!
So, how does Presidents Barak Hussein
Obama and William Jefferson Clinton,
fit into this discussion? Well, simply put,
politicians are often the Ultimate
Salesman as indicated by their constant
attempts to CONVINCE the people, that
they and their political party can solve
the problems that negatively affect the masses.
Now, not all politicians are equal in their
Salesmanship abilities and skills as indicated
by the results of the recent U.S. Mid-Term Election.
Clearly, President Obama, like any other CEO,
who operates a major corporation will need to
improve his sales skills, but more importantly,
function as a MARKETER, by listening to the
PEOPLE and providing a SOLUTION to their
wants and needs.
As, Dr. Jeffrey Lant, stated in his recent article
(An Open Letter to President Obama….), “first
and foremost, we need jobs…and when you
selected other priorities you showed us all that
you didn’t get it; that you were more Harvard
than Chicago”. “For you see, sir, we are now in
a world war for the protection of our way of life
… and that way is based on putting Americans
to work in ways meaningful and timely”.
Let’s contrast the skills of President Obama to those
of Clinton, who was a former Governor of Arkansas,
who connected with voters by being a frequent patron
of Mc Donalds, playing the saxophone (with shades)
and being able to “press the flesh” with voters. Yes,
like any good CEO of any major corporation you’re
replaceable if, the company appears to be headed towards
the bloody POOR HOUSE. Yes, President Clinton
lasted 2-terms and Obama, well it doesn’t look good.
As a marketer/home business owner, it’s vital for
YOU to connect, empower and communicate with
your target market like any good politician; however,
if, you don’t listen to them, then, you will be operating
a Non-Profit Agency that’s destined for the MLM
Cemetery (no Federal bail out for YOU).
Well, the message is clear for President and home
business owners, address the needs and wants of
your market and it will generate consistent, predictable
and long-term, residual income. Function as a
traditional salesman and attempt to convince the
skeptical masses that your product/service will
solve their problems (without addressing their needs/wants)
will lead to your Unemployment Benefit application.
Bonus for YOU
Veretekk the Book
====================================
====================================
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