|
As you begin to explore
Pinterest you will notice that this highly visual social
network is not the same as other the social networking sites
and that you need to put some serious thought into getting
your pins indexed properly
To effectively get your pins
to climb the ranks of Pinterest, you have to understand and
focus your attention on the keywords in your descriptions,
hashtags, and links. This is critical because pinboard's
mostly involve posting and uploading unique, entertaining,
compelling images, photos, and videos.
Some may say that since your
posting images keywords don't matter as much, but they do!
This even includes your
choice of keywords for your Pinterest profile description,
especially if you want to get noticed by other pinner's in a
specific market and ranked well by search engines.
When posting a new pin be
sure that you use relevant titles and informative, keyword
focused descriptions. Not only will this help other pinner's
find your content, it will create added value on your
boards.
The same holds true when you
repin other people's images. Don't be afraid to change or
add to the description and be sure to use your keywords.
While repining images posted
by other people is fun and can be very beneficial, you
should also be sure to upload your own unique or interesting
pins with searchable keyword titles, descriptions and tags.
The main reason for this is
so that your boards will have interesting pins that other
pinner's will want to repin. By providing fresh, interesting
content on your boards you can help ensure that it will be
shared more frequently and it will also help you attract
more followers.
This simple process of
pinning and repining will help you drive more genuine page
views and higher web ranking for your search engine
optimized Pinterest pinboard.
- Using Hashtag's
The # symbol, called a
hashtag, is used to mark keywords or topics. It was made
popular by Twitter users as a way to categorize messages.
Tagging pins with hashtag's
makes them easier to find and more searchable to most search
engines. When you want your boards and pins to be quickly
and conveniently searched, you can attach a hashtag symbol #
before your keyword in a pin description.
For example, if you include
the hashtag ?#marketing? in your description, people can
click on the hashtag to instantly search through Pinterest
to find all of the pins related to that particular search
term.
- Including Links
In your Pinterest profile
description you can add a link of your business website as
well as connections to your blog, and other social
networking sites such as Facebook and Twitter. These
external connections are ways for users to find your boards
and pins.
As you are pinning keep in
mind that Google indexes individual boards on Pinterest and
that makes the descriptions you use on your pins and board
extremely important.
Pinterest has become
extremely popular over the last two years and it doesn't
look like their growth will be slowing down anytime soon.
That only leads us to believe that from a business
standpoint we should consider Pinterest an important part of
our marketing strategy, just like our blogs, Facebook and
Twitter.
These is little doubt that the combination of these
social platforms can go a long way towards increasing
visibility, attracting visitors and generating more sales,
which is the main reason for any business to engage in
online social marketing.
|
Posts