Attracting Traffic With Banner Ads
Advertising on the internet is
constantly evolving. There seems to be so many methods to gain the
website traffic that is becomes a challenge or confusing to know
exactly how to advertise your website.
One of highest forms of advertising is
the banner ads. You see them everywhere. They are on the search
engines. They are on personal websites. They are on blogsites. You
cannot go to any site without seeing a banner ad. For this reason
they have become one of the widest methods to entice the internet
traffic. They are very beneficial and low cost when approached
properly.
Banners ads are based on brand
recognition. They are specifically designed for certain products and
services. The text within the ads describes in a limited area the
detailed information to attract the users to click on the ad then to
be driven to the website. It makes locating the products and services
quite simple.
The banners are targeted at certain
traffic. This helps to reduce the users that are not truly interested
or going to purchase from the website. The targeted traffic is the
true cause of using banner ads. Targeted traffic means higher sales
and higher profits.
There is not a fixed banner
advertisement campaign as the methods are so wide in variety. You can
use Google AdWords and Overture to gain further insight on the forms
of campaigns to use that are more effective. Google and Overture
have tools to enhance your site and advertising campaign.
The sites help to locate the right
terms and phrases to include in your advertising campaign. With the
right words and terms you will get the traffic you are seeking.
Without them, you are wasting time and effort.
Here are some tips to increase your
efforts:
1. Choose an attention grabbing content
for your banner. With the limited amount of text space you need to
have superior content on the ad.
2. Add pictures on the ad to give the
users a visual of the product. Seeing is believing in the eyes of the
consumer.
3. Avoid using banners larger than 5K.
The bigger banner is not going to gain more traffic and seems to
clutter the sites they are posted on.
4. Avoid using too many different
colors and fonts. You want to appear professional, not like a kid
with a new box of crayons testing out every color.
5. Use the ?call to action? advertising
method of ?click here for more exciting information.? Take charge and
direct the users to click on your ad.
6. Keep your ad content readable. Make
it motivational but not too cluttered with information. You only want
to peak their interest to click the ads.
- Test the links of banner to verify it drives the traffic to your site.
Vaurn James is the Owner of http://SuccessRoute.biz.
Check us out anytime for marketing tips and a free subscription to
our cutting edge newsletter.
Posts
