Do you know how to produce content
that gets people worldwide to respond -- FAST? Read this and you
will! The Master reveals his secrets!
by Dr. Jeffrey Lant.
Author's program note. I'm going to do
something quite different in this article; something unique,
unprecedented, unheard of until now. I'm going to share -- for the
first time ever -- my trade secrets about how I produce the best and
most responsive content anywhere; the content that gets people like
you to stop in your tracks, whatever you're doing, no matter how
important, read what you've written... and respond to it.
Once you learn how to do it, you'll
use this invaluable skill over and over again... becoming more and
more proficient each time, until you become a master too, a brand
name, a recognized authority, someone people want to know about, pay
attention to; quite simply the consummate master of your craft,
constant deference, increasing rewards, recognition and admiration
your part, and rightly so. Of course, we'll need a little magic to
make this happen; such magic is useful at any time. Now repeat after
me...
" Salagadoola mechicka boola
bibbidi-bobbidi-boo/ Put 'em together and what have you got/
bibbidi-bobbidi-boo".
These are of course the words of my
colleague Fairy Godmother, from the 1950 Disney production. She was,
you'll recall, the kind-hearted, sympathetic darling who, in record
time, organized everything necessary to rush a radiant Cinderella to
the ball... and her prince.
You'll find the song in any search
engine. Play it to yourself two or three times... sing it out loud.
But don't share it with anyone just yet. After all, they may be a
certified scoffer, gruff, dismissive, unhelpful... and that will
never do. Bibbidi-bobbidi- boo. "It'll do magic believe it or
not." Believe... it's the first and crucial step to achieve.
Pick your subject.
Creating content that gets maximum
response starts with your subject, what you're writing about. Here
are some suggestions: It should be timely, of interest and importance
to the kinds of people you want to respond (future customers!), and
most of all be a subject you either know something about already or
one you are prepared to research, to add depth, resonance and layers
of meaning.
The last article I wrote just
yesterday (one of over 1000 I've penned in the last three years or
so; all available at jeffreylantarticles.com) was on... marigolds.
Does this seem to you to be an unlikely topic to knock out of the
park? Dubious? Then think again! There are millions of people
worldwide who grow marigolds, use health and beauty products derived
from marigolds, and honor them in their obsequies and solemn rites of
passage into eternity, particularly along the great river Ganges,1569
miles long, its muddy waters flecked by the bright brilliance of
golden marigolds, beloved of the Virgin, the gift of countless
pilgrims along the way.
Outline your content.
To write superior content, content
that motivates response, you must create a superior outline. Here's
how to do that. Brainstorm just what you want in your content; then
do a preliminary outline. Don't worry too much now about whether the
points you want to make are in the right order. Worry instead that
you have written them down. Never, ever trust to imperfect memory.
. Once you have all the points you wish to include, arrange them in
the right order, the order that builds your case. To see what I
mean, go to jeffreylantarticles.com and peruse several articles
there. As you do, think on this. This teeming site, content capital
of the world, now gets over 1,000,000 hits a month and should be a
"must" destination for anyone who understands the
importance of content and wishes to master its every nuance,
profiting accordingly. That would be you, right? Bibbidi-
Bobbidi-Boo.
The joy and necessity of careful
research.
I am a trained researcher with a Ph.D.
from Harvard University. It took me seven meticulous and arduous
years to achieve. I had to identify, travel to, work in and rely
upon the arcane resources of dozens of private and public document
depositories in several countries. My life was a demanding and
insistent process composed of passports, tickets, incomprehensible
pre-Euro currencies, strange accommodations with lumpy mattresses
(and too often voracious bedbugs). As for food... I can even now
remember, and luridly recite if you like... the various collywobbles
to which I gave way en route to being elevated into the peerage of
learning.
That was then; this is now.
These days my continuous researches
are vast, detailed, up-to-date, best of all the work of minutes,
with nary a plane to (wait for) and catch... or odoriferous train,
the malfunctioning toilet making its noisome problem known to all
and always over shadowed by one frightening question, "Have you
seen my typewriter and my notes!" "I thought you had them
when we changed trains."
In our wired age research is easy,
universal, distinguished by its celerity, thoroughness... and a
researcher who now never looks like he slept in his clothes in the
Iruna station, assaulted by fantastic mosquitoes and suspicious
border guards, the jack booted minions of Generalissimo Franco, a
man whose sole idea about intellectual endeavors of every kind (and
the research on which they were based) was to crush, curb and curtail
them.
The Internet has changed all that
forever... and I, for one, am profoundly glad.
Now it's time to write.
My mother, bless her soul, had a
million pet sayings, each one a little gem of pithy insight. As for
writing, she'd say, for she was a scribbler, too, "Having
written is better." What she meant, of course, was that the
business of writing was often hard, frustrating, exasperating, not
infrequently infuriating, and always something demanding full heart,
soul and brain. In short, writing is never a piece of cake you can do
half asleep and hung over from the night before.
Such writers, who take the demons of
people like F. Scott Fitzgerald and Jack Kerouak as their
inspiration and models, talk a good game about writing... but are
more notable for their volubility on the subject than their
productive output. You need another point of view, more practical,
utilitarian, productive not to mention profitable.
Write every day, every single day...
without fail or "reason" why you didn't.
People who understand the power and
potency of content are people who do the necessary every single day
to create it. That would be -- me... and is why in the past three
years I have, remember, written and published over 1,000 articles,
available for you and the world to see and use at
jeffreylantarticles.com. How did these articles get written? Easy.
Yes, I wrote on days when it was
blistering hot. I wrote on days when my nimble fingers froze,
sticking to my computer's chilly keys. I wrote on days of national
triumph... and on the many days of national confusion. In short, I
wrote, no excuses, no special pleadings, no reasons why I couldn't,
shouldn't and mustn't.
In short, I wrote on Mondays,
Tuesdays, Wednesdays... on all the days. Thus with near military
efficiency as I wrote words, so I wrote the superior content that got
better and better still, the more I wrote... silky, smooth, sleek,
the champaign of money-making language.
Will you do as much? You certainly
won't with the poor habits you now evince in the high and important
business of creating content that sells... for what you produce is
directly related to the habits you have and yours are nothing to
write home about.
"What me worry?"
Years ago "Mad Magazine"
featured on its cover a lout named Alfred E. Newman. Everything
about him was obnoxious, irritating, an affront to good parents
everywhere and their goody goody rug rats. To these good people
Alfred E. posed the question of the centuries, "What me
worry?" It was impertinent, insolent, and wildly popular with
other louts. (It also made the copy writer who coined this golden
phrase a millionaire many times over.)
However YOU are not a lout... and you
do worry and rightly so. Fortunately you have not only a useful
friend in me but you have a direct line now to Fairy Godmother,
who's no mean shakes in the content department, just ask those mice
transformed into the most magnificent of coach horses. She has magic
for you and to spare. I think I see her pointing her magic wand
at...... you... Oh, yes, she is. Bibbidi-bobbidi-boo!
About the Author
Harvard-educated Dr. Jeffrey Lant is
the author of over a dozen business books, several ebooks about
online marketing, and over one thousand online articles on a variety
of topics. Republished with author's permission by Vaurn James http://SuccessRoute.biz.
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