Why your company must have a designated nudge

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Vaurn James’s Newsletter
March 5, 2011
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Publisher: Vaurn James
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“Learn why the Nudge is an essential component in
becoming self-motivating and successful as an entrepreneur.
Examine and learn how his/her millionaire habits are
equally crucial to Marketing and Sales.”

PLEASE, submit your comments about this article.


Did you know your company has a open position which
needs to be filled at once? The absence of this person is
costing you money every single day. That's why
you cannot wait another minute to fill this vital post.

To help understand what this position is all about,
let's start at the dictionary:

Nudge (nuj) v. nudged, nudging. v. t. To touch or
push gently as with the elbow, in order to attract
attention, convey a meaning, etc. v.i. To give a
nudge. n. The act of nudging; a gentle push as with
the elbow. Norw. nugga, push.

Frankly, I think the original Norwegian ("nugga") has it
right: push. The nudge is your company's designated
representative to push employees and associates for
more and faster results.

Why you need a nudge

Let's face it, you're human. You try to set goals. You
try to reach them in the time provided. You try to do more
and better, right?

But somehow you fall behind, miss deadlines, bobble
opportunities, trip and crash when you should be sprinting
ahead. Isn't that about the size of it?

Which is why you need a designated nudge.

In a nutshell the job of the nudge is to

* check progress on existing projects and objectives

* ask how you are getting on with what needs to be done

* remind you what needs to be done and when
it must be done

* offer incentives for achievement

* make it clear what happens when achievement is
not forthcoming

And, in general, spur, motivate, challenge, chide
-- and push.

The nudge must be organized, efficient, focused,
indefatigable, with a thick skin

Only a person of the utmost efficiency, clarity and
organization can be a nudge. After all, a nudge who
falters and fails is hardly going to make a success of the
position, much less deliver the benefits you have
every right to expect.

Beyond such skills, the nudge must be a person
who, above all, has a thick skin and who doesn't take
things personally.

Nudges are often regarded as people butting in where
they are not wanted... perfectionists in an imperfect
world... annoying, interfering, pests; in short not the
most welcome of creatures.

That's why two things are absolutely necessary for
the successful nudge: a thick skin and immunity for
whatever they say.

The necessity for immunity

A nudge by definition pushes other employees...
and must therefore be protected from the comments
and reactions of all employees.

Consider this typical situation:

Nudge: Mary, as you know your monthly sales figures
are a little off. What are you planning to do to get back
on track?

I guarantee you that Mary is not likely to be very happy
when the nudge drops by with this message. However,
that is the nudge's job: to get Mary back on track ASAP,
to enable both Mary and the company to achieve their
clearly understood goals.

Mary may well be inclined to respond with a "get
out of here. I am fully capable of handling this matter
myself" comment.

But she cannot and must not.

The nudge's job is to remind Mary of what needs to be
done, when it needs to be done, what Mary is doing to
achieve the objective, and to give Mary all appropriate
help and directions, right up to and including warnings
and admonitions.

The nudge is constantly in motion and may appear
anywhere, at any time.

By definition, a nudge cannot be a stationary object;
the nudge must constantly be

* connecting with employees
* reviewing their progress
* making suggestions
* focusing employees
* recommending what must be done and
when it must be done.

The nudge must be supremely well organized
and must have a clear daily "to do" list.

This means

* knowing who must be contacted today

* calling and emailing such people (including
follow-up e-mails after all meetings).

* re-focusing employees, tweaking, adjusting,
reminding.

The nudge is a creature in constant motion...

* prodding Joe

* complimenting Neal

* chiding Sally

being clear on what each needs to achieve... and working
with each and all to achieve those objectives.

Start today

There isn't a company on this earth which wouldn't
be better off having a designated nudge on staff.
That's why you must start today.

* Review the nudge candidates you have. Who is
best equipped to contact each and every employee
and representative to improve results?

* The nudge must be in constant communication
with employees AND with management.

* The nudge's conduct and mode of operation
must be reviewed at regular intervals. Remember
your Lord Acton: "power corrupts. Absolute power
corrupts absolutely." You must ensure that your
nudge doesn't develop arrogance and "big head"
problems, which can easily occur without periodic
intervention and oversight.

Review the nudge's results

A nudge who understands and is good at this
job is a godsend to any company. After all, nudges are
clear on what is likely to deliver better results:

* allowing employees to go their own ways
without regular oversight and reminding, or

* having to report progress (or lack of same)
to a designated representative whose task is
to get people to produce more in a designated
period of time?

Obvious, isn't it?

And so we come back to the original Norwegian word
"nugga", meaning push. The nudge is your company's
secret weapon, who by simply showing up and pushing
and prodding employees will achieve better results day after
day.

Cherish nudges, for they are a source of endless
benefits to you and your organization. Far too many
employees are slow, slothful, disorganized, inefficient.
Apply the magic of the nudge to the solution of these
problems and deficiencies. The results will most
assuredly please you!


About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online through automation. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission by Vaurn James http://SuccessRoute.biz.
=========================================================
(C) SuccessRoute.biz 2011 All Rights Reserved.
=========================================================

The Fine Art of Business Follow-up

The Fine Art of Business Follow-up

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Vaurn James’s Newsletter
March 4, 2011
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Publisher: Vaurn James
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
“The fortune is in the Follow-up”, but do you believe it
and more importantly, do you take action to execute it?
If not, then, learn from this article how to achieve it
and more importantly, PROFIT from the Follow-up.


by Dr. Jeffrey Lant

If you are using your business to get rich (the objective of the smartest entrepreneurs), you’ll devour this article. Why? Because follow-up is what differentiates those who get rich... from those who just barely scrape by. In short, the stakes couldn't be higher.

Face it, people -- and every single one of your customers -- need follow-up

Consider this. You've been in contact with a customer. You have explained the benefits of what you're selling and made a motivating offer.

The customer has expressed an interest and asked for time to consider. To you, it seems that the order is in the bag, with nothing left to do beyond banking the profits.

Thus, you sit back, relax... and keeping waiting for... the order that never comes.

What went wrong? Lack of follow-up is what went wrong. And until you become the master of essential customer follow-up, you'll leave deal after deal on the table and allow loss after debilitating loss.

1) Make sure you have all the customer information you need for follow-up

Do you have an organized, inviolate procedure for collecting customer data, including name, street address, phone number(s) (including land line and cell phone), and e-mail address?

Business people who have mastered the art of follow-up first made sure they have all the details needed to make this follow-up possible.

2) Review your business to determine just when follow-up is necessary and will be most effective.

Every business is different. The follow-up calendar for one may not be most effective for another. That's why you must review what you do, to determine on follow-up procedures with maximum effectiveness.

What you need to determine is how long to give the customer before following up. It's a fine point. You must give the customer enough time to consider what you have provided... yet not too much so that the customer loses focus and forgets.

3) First follow-up call: make sure customer has received what you want her to have

Sending material by email? Whenever possible, call within the hour to confirm receipt. Remember, sending e-mail and receiving e-mail are two separate things!

Sending material by post? For folks who are local, call 48-72 hours following mailing; for those who are out-of-town check with the post office to see how long receipt should take. Then add 48 hours to this time for follow-up.

4) What happens when you have difficulty reaching the customer when you follow-up?

First, if there is no answer when you call, make sure you ask the customer to respond to your message. Always leave all the details the customer needs to respond; never assume the customer has them or that they are readily at hand.

Leave such a detailed message twice in the first week; then once a week for the next 3 weeks. (If there is still no customer response by that time, put in a tickler file to call and email again in 30 days.)

When you reach the customer, be sure to ask for the sale. Never assume that you will get it. Work for it; after all, YOU are getting the profit.

If the customer declines your offer, ask why. Most often, particularly in times of economic confusion, people take longer to make decisions, even if the benefits are clear and substantial. Your job is to find out why the customer has declined or postponed a decision... and to both improve the offer whenever possible... or, at the very least, ask when the customer expects to be able to proceed, in which case further follow-up is necessary.

Last Words

Make this your rule: don't initiate any customer contact unless you are fully prepared to follow it up. Remind yourself that customer follow-up is what makes you the money. Follow-up will distinguish you in your customer's mind as a person of energy, enthusiasm, motivation, and good habits. Which is just how you want them to see you.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Vaurn James http://SuccessRoute.biz.
=========================================================
(C) SuccessRoute.biz 2011 All Rights Reserved.
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Snyder v Phelps. Why 'hate speech' Sometimes is Essential for Demorcacy.

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Vaurn James’s Newsletter
March 4, 2011
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successroute.biz
successroute.biz/newsletter
Publisher: Vaurn James
215-728-4905 or 1-800-417-0196
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
“Netowork or Attraction Marketing is the Art & Science
Of Empowering, Communicating and Connecting with
Others based upon their needs”. Learn why the Snyder v
Phelps U.S. Supreme Court ruling is the antithesis of
Attraction Marketing, but is critical to the Free Market
Enterprise.

PLEASE, feel free to comment about this article

by Dr. Jeffrey Lant

We are in these United States, so it has often been said, a government of laws and not of men. It is important while reading this article, written to elucidate, not inflame, to remember this... for in considering the facts of this case, the actions taken, how and when performed and the people involved and what they did, it will be so very easy to let emotion take over and to find these laws sunk by altercation, the bitterest of language, the crudest of sentiments, the full panoply of ample human hate.

Oh, yes, we need to remember now, that we are a government of laws...

Consider the facts... for they are not in dispute.

Pastor Fred Phelps is the founder of a tiny independent Kansas congregation of the Baptist persuasion. Its congregants are mostly members of the extended Phelps family. These people, fervid in their belief that they are rendering the pure distillation of God's will; (essential to all prophets and others engaging in heinous deeds abhorred by others) live in a frenzied Old Testament environment, outraged citizens of Sodom and Gomorrah who have been called upon -- personally, by God Himself -- to purge the people of their sins. You must believe in their profound sincerity, for it legitimizes -- in their eyes -- every abhorrent act.

Theirs is a world reeking of sin, of unholy deeds, of God traduced and His Commandments flouted and always of sexual perversions luridly rendered. These people do not imagine these acts, they see them... and the Great Jehovah calls upon them to act, to act now, to save the sinning people. Pastor Phelps roils the people with the Word of God... the better to ensure they never forget, and that they act -- and act Now -- with every sinew of their God-serving being.

Hearing of the Supreme's Court ruling in favor of the church, member Margie Phelps said, "We are trying to warn you to flee the wrath of God, flee the wrath of destruction. What would be more kind than that? I do very much appreciate that I get to be the mouth of God in this matter. We have not slowed down and we will not." Here is just some of what God has called on them to do...

Item: In 1998, church members picketed the funeral of Matthew Shepard, a gay student at the University of Wyoming, who was butchered in a hate crime that outraged the nation. Church members made it clear to grieving members of Shepard's family, that he Got What He Deserved.

Item: From 2005 church members began showing up and protesting at the funerals of America's fallen soldiers. Dressed in death masks and skeletal regalia their signs read "Thank God for dead soldiers," "Pray for more dead soldiers," and placards showing a soldier's face in the cross hairs of a rifle with the message "God's view."

Congregants protested, too, at the 2011 funeral of Elizabeth Edwards, estranged wife of former U.S. Senator John Edwards and threatened to do the same at the recent funerals of the Tucson murder victims, including the littlest victim of all, Christina Green. They were bribed not to outrage a city's grief, and took time on national media instead. It was outrageous, disturbing, but it worked for the church members. It kept America's eye directly on their agenda, and they knew this is what God wanted.

Why, America wondered, were already grieving family members, allowed to be subjected to these outrages". Why did no one act? At last someone did...

Albert Snyder endured the hardest thing any parent could face, the death of his 20 year-old son Marine Lance Corporal Matthew, killed in a Humvee accident in Iraq. But the congregants of the Westboro Baptist Church, doing God's work, made certain to outrage the reverence of the family, their private grief, and need for quiet thought and reflection. Ordained by God, they turned the attention on themselves and on their mission, away from one of America's heroes, gone too soon, the lad who had served the nation... and died for us.

A father's profound lamentation... was changed to outrage... and the law. And in due course, the Honorable the Justices of the Supreme Court gathered to do the task for which they were appointed: to prove again that we are still in the Great Republic, a government of laws, and not of men. As such, to the anger of many good citizens of the republic, they ruled 8-1 in favor of... the outrageous church, the appalling church, the church that affronts every notion of what is right and proper and what is owing to our dearest dead and departed... and the justices, in so ruling, were right, 100 percent right, and a credit to the hallowed traditions of the nation.

This is a nation ruled by an idea: an idea that the people have the right to protest; that this right is the very essence of the nation and that it is essential to preserve, not limit it. The discussion hinged therefore on whether the actions and sentiments of the church members were a public or private matter. The court was clear: they concerned a matter of high public interest... and were therefore protected, no matter how despicable we found the church, its members, their actions... and we find them all despicable indeed.

In his opinion for the majority, Chief Justice John Roberts particularly noted that the ruling was narrow and limited to the specific facts of the Snyder case. He noted that in some situations, the location of protests can be regulated, such as requiring buffer zones between protesters and an abortion clinic.

In this case, Roberts concluded, protestors "had the right to be where they were."

Mr. Justice Alito's dissent.

One justice, Samuel Alito, dissented from the majority's opinion; press reports made it seem like he disagreed with the majority's conclusions. In fact, he refined that majority opinion. As a result there is hope for future victims of Westboro Church's God-driven outrages.

Alito made clear that should this church, or any such organization, misjudge and misapply the court's findings, victims of "vicious verbal assault" and injury retained the right to substantial damages. Church members, and you Pastor Phelps, should have a care.

But will you?

Even now you and your members, always available for God's work, flush with victory and self-congratulation, are planning new outrages, confident of God's strong arm and the nation's law. Have a care indeed, for one day, may it come soon, you will go too far and reap what you have sown... and what will your vengeful Jehovah do for you then, you who have caused so much pain to so many, who did nothing to deserve it?


About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Vaurn James http://SuccessRoute.biz.

=========================================================
(C) SuccessRoute.biz 2011 All Rights Reserved.
=========================================================

The New Skill-Model for Leadership Training: Of Course….. It’s Hooters!!!

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SuccessRoute.biz's Home Business Report
Wednesday, February 16, 2011
Publisher: Vaurn James
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New Tennessee state legislator credits Hooters with providing what she needed for victory. America take note!

by Dr. Jeffrey Lant

It doesn't take a Harvard Ph.D. to figure out that we in America have a leadership void. We need real leaders and we need them -- yesterday.

After a long and thorough search I am ready to unveil to my readers, the most discerning folks in the universe, exactly where such leaders are being crafted, one tight t-shirt at a time.

The answer is Hooters... the restaurant noted for its mediocre burgers and chicken wings and, notoriously, for the comely waitresses whose manifest charms are designed to keep the customers' eyes on something other than what emerges from the kitchen.

As all restaurant owners know (particularly after the nation's business killing recession so recently over), you need a gimmick to expedite success and maintain your advantage in this ultra competitive industry.

Hooters, founded in 1983 in Clearwater, Florida, made the decision right from the get-go about how they'd get customers -- and keep them. Their candid motto is "delightfully tacky yet unrefined", and they live down to it every single day.

What they're really selling is not of the burger variety. The essence of their success goes back to Eve and her machinations in the Garden of Eden. A well-configured person of the female variety is what keeps customers (overwhelmingly male of course) happy from the first minute... and happy every single time they return. Their lubricious thoughts are not only tolerated.... but encouraged by the practised Hooters Girls who, with a wink and timely nudge, know how to keep the boys happy, even if they're 85.

Hooters Girls have unmistakable charms... and the ability, perfected by the restaurant, to package them to jaw-dropping perfection. Unlike more prosaic eateries, at Hooters, should the cuisine disappoint, one can always derive the benefits from oggling invited... and encouraged. Hooters is a very friendly place. And, as it turns out, very educational, too.

With the company's generous approval, ex-Hooters Girl Julia Hurley, reports in the February 2011 issue of the company's magazine, how what she learned at Hooters was vital to her election to the Tennessee General Assembly last November. There, at age 29, she now represents as a Republican a conservative district west of Knoxville.

Julia's constituents are of the America loving, gun toting, Bible quoting, gay baiting, tax-paying variety, the very core of the nation. As such they were enchanted (particularly the men folk) by what they saw in Julia... and were glad to learn how thoroughly she had taken the Hooters' curriculum to heart. Incumbent Democratic representative Dennis Ferguson never had a chance, although (it is thought) his worldly advisors (when things looked grim) suggested Chippendale attire and beef cake. Foolishly Ferguson declined.

We thought, but were obviously misinformed, the Hooters Girls were selected primarily for the physical qualities a beneficent God gave 'em... but we were wrong. Hooters Girls, says one who knows, are there to learn the essential skills of leadership, skills so desperately needed by the nation. Their bodies, young, firm, eye-catchingly displayed in the skin-tight Hooters apparel, are not, we are glad to learn, the focus of the establishment. No, we have come, red-blooded males all in a pother, to see America's finest young ladies learn the skills with which they will solve all of America's problems, one satisfied citizen at a time, without a penny of extra task.

Sadly, these skills were viciously attacked by ex-Representative Ferguson's supporters during Julia's successful campaign. That woman, they fulminated, had posed in provocative photographs, photographs designed to inflame the blood and seduce the innocent.

Not so, said Julia. Her experiences at Hooters taught her how to present products to best effect. She obviously did so; her modeling photographs, for instance, are stunning, artful, revealing Julia's true self. Why should the lady be penalized for perfection? Male constituents particularly nodded their heads in agreement, as she said so.

Well, then, said certain sanctimonious, censorious inhabitants of the Knoxville area, riddle me this: how can we elect as our bona fide representative a woman who, more outrageous than the wicked and seductive Biblical Jezebel herself (Kings 2, beginning verse 16), has flaunted, in a state of provocative undress?

Outrageous, untruthful charge, responded Julia. I was merely using my Hooters education to best advantage. The public demands in these skeptical days full disclosure... and I have given it to them, thank you very much Hooters and your wise teachings.

To be sure, Julia brought more than her Hooters experience to the voters. But even here she credits Hooters. They encouraged her, with her winning ways and proven abilities with people, to reach out to the community. So, she augmented her undeniable Hooters connections by joining the Southern Baptist congregation and the Gun Owners of America. Wise recommendations.

Dennis Ferguson never had a chance, which of course is the point of the "take no prisoner's" Hooters curriculum which stresses winning over everything. It is the Hooters way which is why the company has chosen the owl as its apt symbol. For the owl is the symbol of the Greek Goddess Athena, a deity of war and of wisdom. The Hooters Girls all wear it proudly and can, as yet another accomplishment, mimic the "hooting" sounds of their emblem. It is for these, and nothing else, that the company is named. Don't let anyone tell you otherwise.

Representative Hurley is by no means the only ex-Hooters Girl who has made better. The company's magazine regularly features other such paragons, the bikinis and other skimpy attire being entirely incidental to their success.

Now that Hooters has this success formula down pat, it has gone worldwide with a will. There are fully 460 Hooters restaurants throughout the U.S. of A, in 44 states, the U.S. Virgin Islands, and even Guam. In addition, Hooters operate restaurants in 27 other companies, having gone international with Singapore.

This is welcome news to those of us who, despairing of the curriculum in the public schools and its manifest inadequacies, now see in Hooters the necessary regeneration. And not a moment too soon. What Hooters teaches, clearly works.

What's more the price is right. For a tiny fraction of what we burdened taxpayers have to cough up in support of local schools, Hooters can already do and better, achieving much simply by taking off more. I like it. It's simple and effective. Yes, indeed, it has legs, though I would hesitate to say so before these blushing, dainty little ladies, those Hooters Girls.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Vaurn James http://SuccessRoute.biz.

Your comments are appreciated and encouraged
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(C) SuccessRoute.biz 2010 All Rights Reserved.
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Four things successful business people will do today... that you won't!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Vaurn James’s Newsletter
February 7, 2011
Access 250,000 Advertising Credits for FREE
successroute.biz
successroute.biz/newsletter
Publisher: Vaurn James
215-728-4905 or 1-800-417-0196
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Success begins in the MIND and executed through consistent
ACTION. Are you comfortable with being average or do you
seek to be exceptional by taking action that ensures success?
If,yes, then, review this article that teaches those who refuse
Mediocrity as acceptable.

by Dr. Jeffrey Lant

Friend, let's get one thing straight from the get-go. Successful people are going to do things today that you won't. Read this, and you'll discover what they are.

1) Successful people don't just let today happen.... they plan for today... yesterday!

What did you do before you left your office yesterday? If you're successful, you planned your success for today, determining your clear objectives and laying out the documents, materials, and other things you need.

In other words, you knew what you'd need, and you had it readily at hand so you could, without special effort, pick up first thing today what you so carefully planned.... yesterday.

Organization, a constant focus on time management and efficiency, not caffeine, are what the successful bring to the table. They cannot and do not consider yesterday concluded... until it is organized as the spring board to a successful today.

2) Email a stupendous offer just before you leave your work.

Want to walk in tomorrow to sales? To lots of great prospect leads?

Then email a terrific offer BEFORE you leave.

Most people, bushed, fatigued, tired, upon leaving their offices are contemplating the pleasures of the rest of today. But not the successful.

Successful people are mad keen on organization and efficiency... and constant bank account pleasing cash flow. They know that today's dollars are the result of yesterday's offers. Successful business people force themselves to stay, no matter how tired they are, no matter how pleasurable the day's forthcoming events, until they have crafted the stunning offer that ensures cash flow throughout the hours they are not present.

This offer must be a lollapalooza... the best yet.

As I write, much of the United States, much of the rest of the world is mired in an anemic economic recovery that is, at best, just limping along.

Yet, by staying focused at all times on the main event, successful business people will flourish and achieve even the most ambitious of business and financial goals.

The key is having cash readily at hand.... and the means to generate more.... at will.

This means offers, better offers, the best offers, never-ending offers.

Because you will be tired at the end of the day, craft your end-of-day offers earlier. To ensure that it delivers the big success you insist upon, shape that offer when your mind is fresh and your abilities keen. Aim to make your offer better than you have ever made before; aim to make it a stunner, head turning, a cash gusher.

What the most successful business people know is that cash is king, especially when other people, people who do not have and do not use such offers, don't have it. If you focus as on your #1 Priority the shaping and constant sending of eye-popping offers you will have the cash, and thus the freedom, your less focused and clever colleagues lack and will always lack.

3) Call three prospects who have been hanging on the fence, uncertain about buying, and tell them you have the talking turkey offer of all times... if they will act now.

Offers come in many shapes and sizes... but one thing they all have in common is the "act now" factor. Offers to work must have deadlines... and the very best offers mean prompt, immediate response... no dithering allowed.

Most people, you see, even most business people, dither, offering excuses when decisive action is called for. In fact most people are not decision makers; rather, they are decision avoiders. The offer is made for such people, for only a truly superior offer will get these torpid ones to act at all, much less act on your speedy schedule.

Now, be honest. Did you, before leaving your office yesterday, call at least three people with a special, once-in-a-lifetime, knock 'em, sock 'em offer?

Or did you just turn off the lights and lock the door?

Want money? Then outline a "for my best customers" offer... and call them to discuss it. (You may also use email to send the offer... but never expect such an email to close the deal. For that the phone is the key).

Pick up the phone, I say, and, upon reaching these prime (if delaying) prospects, verbally embrace them, "Mary, you and I have been in contact for many years. I was thinking of you and wanted to make you a spectacular offer. Have you got a minute?" Then deliver the offer of offers, tellingly delivered, resoundingly delivered, convincingly delivered. This is a Special Offer.... for a Special Person. Deliver it accordingly.

4) Select 5 customers and give them a special unexpected gift.

People have always liked and will always like to get presents. It makes us feel wanted, warm inside. The most important people in your business are your customers; we all know that. However, what have you done lately to warm the cockles of their hearts? Not much, right? Change that today.

Pick a few customers, 5 is a good number, and give them a special gift, report, some free product, any kind of emolument... something that says simply, honestly, "I value you!" Then send it out.

Your customers will be pleased, gratified, impressed. No wonder. In our busy world, too few take even a little time to do the right thing; that thing that identifies you as a quality individual, well deserving of such customers. Out of the enhanced good will such valued offerings engender will come business, lots of business. You deserve it.

Are you going to be the business success you say you want?

You now know what to do. The question, therefore, is whether you will do it, and when.

24 hours from now, as you reflect upon this day, you will know just how successful you will be, based on what you have (or have not) done. It won't take any longer than that to see how well you're going to do. You see, now as always, the success you get (or forego) will be upon the actions you take and how well you do them. In short, it's all about you.

Bon voyage.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant's is also the author of best-selling business books. Republished with author's permission by Vaurn James http://SuccessRoute.biz.

=========================================================
(C) SuccessRoute.biz 2011 All Rights Reserved.
=========================================================

Interactivity is the key to blog success. Here's the exact language to use to get it. Yes, exact.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Vaurn James’s Newsletter
February 5, 2011
Access 250,000 Advertising Credits for FREE
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Publisher: Vaurn James
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Learn how to effectively and profitably MONETIZE your
BLOG and generate high quality leads and traffic with a
few simple steps provided mult-millionaire Dr. Jeffrey Lant.
Acquire the skills within this article that will increase the
VALUE of your blogs and ability to develop relationships
with others who require a SOLUTION to their problem.
Yes, make your blog Interactive to begin the process.

Please submit your Comments!!!!!!!!!!!!!!!!!!!

by Dr. Jeffrey Lant

Hear ye, hear ye! Blogs are the hottest thing on the 'net. You know it... and you've done the necessary to set yours up and publish, right? Out it goes... then... nothing. Not a peep from any reader. That's bad, real bad.

That's why I'm here -- to help you achieve maximum blog success.

As you're reading along with this article, think Cole Porter's peppy little number, "Friendship" (from "Was a lady," 1939) because that's what this article is, a friend helping a friend achieve maximum success online, this time with your blog.

Interactivity is the key.

Blogs work when they're interactive, that is when you get your audience/readers to respond. And why do you want them to respond? Because blog readers who respond are the very best customer prospects there are, that's why. Moreover if you're smart, you want to monetize your blog just as quickly as possible, right from the get-go... so that every time you publish your blog your readers, your prospects -- with their money -- respond.

Here's how to make this happen day after golden day.

Announce your objective, so that people know that your blog is interactive... and you expect them to respond.

"Readers! You've arrived at the most interactive blog online... where we are in constant touch with our readers... and readers are encouraged, indeed expected, to respond. We like hearing from you!"

Make this goal pellucidly clear to your readers. And keep this exact language in all blog posts. It's your welcome mat for the world.

Words that get people to respond to your lead article.

"Folks, I'm delighted, pleased, ecstatic to bring you this article (add title here). It's written by an expert (add name here) who knows what she’s talking about. After you've read this piece, email me at once at (email address). Tell us what you think! We genuinely want to know!"

Put like this, such a plea is irresistible. Expect responses fast, always remembering that each response represents either the beginning of an ongoing relationship with that respondent...or the strengthening of an existing relationship. In short, it is the raw matter for success and nothing but success.

Ask your readers to respond to individual articles, not just the entire blog.

Remember, not only must your blog be perceived as interactive; each portion of the blog must be so configured. In other words, you want each and every article and/or blog section to generate leads. Here's how to do it.

"Friend, this article by (name of writer) is absolutely terrific, isn't it? The writing is incredible... the content superb. What's more , I can tell you how to get content of this amazing quality on your blog free. Email me your name, email address, and phone for the details. Yes, I mean FREE!"

Offer a freebie in every issue.

One particularly popular freebie, which I've used for years, is to write and make available a Free Report to your readers on a subject of interest to them, a subject like this:

"Boy, oh boy, have I ever got the terrific freebie for you today, you lucky blog readers, you. This report, absolutely free, is titled 'Just what you need to know and do to get (whatever benefit you sell)'. This special report is packed, just packed, with superb, hard-to-find details , and I'm lucky to be able to GIVE it to you. Email me now at (your email address) with your name, email address and phone number or just call me now at (your telephone number.) P.S. Be sure to tell me what you think after you've read it!"

Or, try this freebie. It's worked for me for years, and it's a pip of an example and model for you.

"Incredible, but true. Due to a special arrangement with some hot-shot traffic gurus, I'm able to give out 1,000,000 guaranteed visitors today, that is 50,000 each to the FIRST TWENTY READERS who respond today. Be one of them. Email me now at (email address) along with your name, address, and phone number or just pick up the phone and call me now. DON'T WAIT. This special offer can't last!"

Ask for comments. Use the comments.

Remember, your objective is to solicit and then receive comments from every reader. First, savour them; you have earned a little self-congratulation, because with each blog post and every reader response thereto, you are distancing yourself from the also-rans of blog publishers and firmly establishing yourself as a Smart Cookie. Now, press your advantage.

When responses arrive, be sure to publish them in your blog, good, bad, or indifferent. Of course, you want every response to be positive. These are the most welcome and easy-to-use blog posts. Publish them at once... and use them to generate more responses. You want your readers to see and be clear on the fact that yours is one of the most exciting, worthwhile blogs in the land. Make it a point to publicize every positive response you get:

"Wow! Here's a great response from (name of reader responding). We sure do appreciate these responses, not just because they're complimentary (but what's wrong with that anyway?) But because they make it clear how you feel... and what you like about what we're doing. That's Very Important indeed! Always include your name, address, phone, and email address."

What if the response is carping, critical, vituperative?

The world does not live on a diet of milk and honey. Gall and wormwood do make themselves known. Your job is to use negative comments to impress your readers and even turn your carping critic into a lap dog. Take a look at how this magic occurs.

"Tom Jones from Pocatello, Idaho isn't too happy today. He has emailed this message: 'Folks, that last article you published on (name of article) was just plain wrong about a couple of points. Here's the low-down..."

All publishers, blog or otherwise, are inured to getting responses like this. The key is turning the criticism into gold, building a relationship with the (momentarily) irked or critical respondent.

"Tom, your points are sooooo well taken. Thanks for making them; we've glad to let our readers have your point of view and hope to hear more from you. In the meantime, please accept a free copy of our newest report (title here)."

In short, turn lemons into lemonade and emerge wiser and better regarded than before.

Last words... there are no last words.

Blogging, as tried and true bloggers know, NEVER ends. Each issue, each part of each issue, constitutes a potential link to the future. Each thing, every section and each word, is a hook; grabbing, then pulling in your expectant audience, thereby generating leads, comments for future issues... and (how sweet it is) MONEY.

Blogs are the most personal of media. Run with that concept, and make your blog a place of constant interactivity and the satisfaction and profit that ensue to you as a result. Your readers will be happy, recognizing and applauding you, while you laugh all the way to the bank! How nice!


About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is a well known marketer, consultant and the author of 18 best-selling business books. Republished with author's permission by Vaurn James http://SuccessRoute.biz.

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