Benefits Of Article Advertising Or Article Marketing

Benefits Of Article Advertising Or Article Marketing

Article advertising or article marketing can be the key to not only making money but having a successful business. If you have a product or service that you are trying to promote then one of the best and most cost effective ways is by using article advertising.

Article advertising is a type of marketing effort in which you write short articles, about 400-600 words, related to the product or service you wish to promote. If they are well written they will, after getting distributed to various online article directories that will be easily found on search engines and read by people interested in what you have to offer.

In article advertising, well written article will be constructed in such a way that it has strategic placements of keywords and keyword phrases used by those who are searching for what you have to offer. This will make your article easily found by search engines and can help get you noticed earlier by future consumers.

Some of the benefits of article advertising are:

1) It is a great way to gain respect in the niche you are trying to reach. If they see your well written and informative article they will see you as an authority. The more that you have written about a certain area, the more trusted you will be and the more likely they will be to buy what you offer.

2) It is very cost effective. If you write the article yourself it will only cost you the amount of time and energy you put into researching and writing the subject. If you can't write well, you can easily find those who are able to write for you who are affordable and will let you put your name on it, aka, ghostwriters. These are many times very affordable, though you need to make sure that they are able to give you unique content and are native speakers in the language you are trying to market in.

3) Links are also a great benefit to article advertising. Your well written article will have a link back to your website and will also have a resource box with a strong call to action. This will invite those reading the article to go to your site to find out more about what you have to offer. This will also help your search engine ranking.

4) It helps you reach a much larger target audience than you otherwise would have. Those who are really interested in what you are offering will be the ones who read your article. You won't be putting your marketing efforts in front of people who may or may not care about what you have to offer. It will be read by people who are truly interested in what you are doing and are also very likely to buy what you are selling.

Article marketing or article advertising is a great way to get attention to your products or services, if it is used correctly. Take some time to learn how to do it the right way or find a good ghost writer to do the work for you and you will find customers who are not only willing to buy from you, but trust that you are going to meet their needs and may come back to you for other purchases. Done correctly, article advertising can help you climb to the top and make you a success.

Vaurn James is the Owner of http://SuccessRoute.biz

. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

'Darlin', everybody hustles. It's just a question of how, when and where.' A tale of pre-Katrina New Orleans and your business success.

'Darlin', everybody hustles. It's just a question of how, when and where.' A tale of pre-Katrina New Orleans and your business success.

By Dr. Jeffrey Lant

Author's program note. I didn't have to look for the perfect tune to accompany this article. I've known it for decades. "I'm still here," from Stephen Sondheim's incredible musical "Follies" (1971). It's a song about grit, determination, doing what you have to do with the person you must do it with... to move up, move on, and force the big guys at the top to move over. This is the song you listen to on days when the recalcitrant world is just not going the way you want... it's the song you listen to when you mean to change that... and try again, because that's what winners do and losers can't even imagine. Go to any search engine now... go into a room all by yourself, the better to turn up the volume to the ear-shattering range... and let Sondheim's incredible music waft you to the place of your dreams... then listen to what you have to do to get there!

In the days before Hurricane Katrina, I used to frequently teach marketing communications at the University of New Orleans. My classes were held on week days downtown and on Saturday's on Lake Pontchartrain, whose name I loved, coming as it does from a great French statesman who had the infinite good sense to be painted by Robert Le Vrac de Tournieres (1667-1752). I loved that picture from the first moment I saw it... and I loved New Orleans, too, its people, its spirit, its often painful madcappery and self destruction. When I came to know about "A Confederacy of Dunces" by John Kennedy Toole (published 1980), I read it with an avidity fed by its macabre history; (the author had to commit suicide before any publisher would condescend to review it; it then went on to win the Pulitzer Prize). From the very moment I left my hotel room (where I spent the absolute minimum amount of time) adventures were drawn to me, because they knew I was completely receptive to them.

Her name was Yvette...

On my very first day in New Orleans (it was a Friday), I stayed in a big, fancy hotel just off the French Quarter. I never made that mistake again; on my many future visits I always stayed in a little hotel in the Quarter, steps from the wonderful people I met who filled me with admiration for their zest for living and unadulterated joy under unremitting duress.

The first person who met me (note the language) was a person who looked to me like Tinkerbell on something. He walked up to me and said, "Honey, I can tell you are new to La Nouvelle Orleans. Let me be your guide". I had never, and I mean never, been spoken to like that... but I recognized in these words Fate's distinctive messenger. I accepted, bought my guide a drink... and in due course, having gleaned without difficulty but with some incredulity that I was a writer, he said, "But you must meet Yvette." Of course, I must. That too was Fate...

She was, as the French say, a woman of a certain age; that might have been anything from forty into eternity. I knew at once she had that unmistakable quality the Parisians call "chien". Yes, I know that means "dog", and its English connotations are not good... but she had, and unmistakenly, that mixture of age, chic, dress sense, allure and brass that forces one involuntarily to look back and be sad that vision is rushing to be with someone else. But this time, perhaps for the first time, this woman with a Past was going to influence my future... and I was ready to hear whatever she said.

The conversation turned to life... it always does in the French Quarter with such people as Yvette. With each drink (and there were many) came another piquant observation that convinced me "real" life and I had only a nodding acquaintance. Yvette knew the vicissitudes of life inside and out... and I was bright enough to pay close attention to her observations, often as diamond sharp as Madame de Sevigne (1626-1696). This one completely arrested my attention:

"Darlin', everybody hustles. It's just a question of how, when and where." It instantly occurred to me that this is precisely the element missing from far too many of my business students and people starting and running businesses generally. They are running businesses; they are not hustling for success as if their very lives were dependant on it... and that was the reason so many of them were barely getting by and wondering why, when they were such good and proper folk.

It's because they were missing what Yvette had to spare: hustle. In short they wanted success, but they wanted it on their terms... which just ain't gonna happen.

YOU say you want success, but (for whatever reason) you are not willing to work all the necessary hours it takes to achieve success. SUCCESS says, "You will work as many hours as it takes to capture me... not merely the hours you wish to work."

YOU say you want success, but are not willing to work evenings, week-ends, even standard holidays. SUCCESS says, "If you want me, you must be willing to sacrifice time you'd like to use for other things. Choose!"

YOU say you want success, but you'll only do jobs that make you such-and-such amount. SUCCESS says, "If you want the money, stoop to conquer. When you've got the money you want, then you can afford to be so picky. But that day hasn't dawned yet."

YOU say you want success, but your spouse is doing everything but put you in a cage to make sure you can't achieve it. SUCCESS says "Sugarbabe, there are more good women and men in the sea than those who've come out. Dig my meaning?"

YOU say you want success, but you'll only look at business opportunities that cost you nothing. SUCCESS says "Lambikins, ain't nothin' ever come from nothin'. You've gotta invest to get a return on that investment."

Still more...

YOU say you want success, but you are not willing to do the necessary homework and due diligence to ensure that what you do delivers the substantial rewards you want. SUCCESS says, "Quit trying to beat the system. People who make money are constant, never-ceasing students of success. They review each and every thing to understand how it works... then follow the directions EXACTLY to achieve success. They are not trying to cut corners, because they know that doesn't work."

YOU say you want success but once you get some, you don't gun it to get more. SUCCESS says, "Every successful person on earth has a success system. They know that if they do X, they will get Y results. Thus, as soon as they are successful and can prove their system delivers the desired results (or even better), they arrange their time and resources so they can replicate their successful system over and over again, each time reaping the expected (and ever increasing) benefits."

YOU say you will study successful people to see how they do and how they work because you understand that the achievement of success is inextricably linked to studying the successful and making a point of then doing what they do. SUCCESS says, "Well, are you studying the successful? I certainly haven't seen you around anyone but your low-down worthless friends. The only time they'll appear in the media is for robbing a convenience store! Dump 'em."

YOU say you want success on the Internet. Good for you; it's where lots of people nowadays get big bucks and worldwide, too. SUCCESS says, "You're all talk and no action You don't have anyone to help you. You don't have the necessary tools you need; you don't have the training. And, as for your traffic, that's a joke that you don't know how to fix. Moreover, you have no way to profit 24 hours a day in this demanding 24-hour-a-day environment.

And what of Yvette?...

Let's just say my appreciation for Yvette and what she taught me did not flag as the hours advanced. And as for her profound insight into the sustained hustling all true success seekers must engage in?... why that has now gone from just Yvette to me... and now from me to you... for my next adventure... and, by grasping this article and its recommendations, for your faster, greater, truly impressive success.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Jeffrey Lant is also the author of 18 best-selling business books.

Republished with author's permission by Vaurn James http://SuccessRoute.biz

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Is Your Business REALLY Customer Centered?

Is Your Business REALLY Customer Centered?

by Dr. Jeffrey Lant

Ok, we all know that getting and keeping customers is the lifeblood of any business. I mean, we do all know this, right? Then you've got to treat these essential beings with all the care and consideration they need and require.

So, why don't you?

Here are some of the bone head things any customer can easily experience from businesses like yours on any given day:

1) Telephone calls that aren't returned

This is a constant lamentation from customers: "Why can't I get my calls returned?"

The plain fact is, most businesses are supremely careless about returning calls. Indeed, we seem to have reached the point where the returned call is the exception, not the rule.

This means that businesses are actually willing to throw business away and antagonize customers, rather than implement and adhere to a "calls must be returned promptly" policy. Incredible!

Don't let this be you. Make it a point to return ALL calls every day before you leave, earlier if possible. And do the same for all e-mail messages, too.

2) Keep customers up-to-date on their business

What customers (rightly) resent is being kept in the dark about their affairs. They expect, and are right to expect, that people they employ are empathetic. This means keeping customers fully up-to-date on what is happening with their account.

Either a phone call or an e-mail message can do nicely. The important thing is ensuring you give the customer a clear and detailed report, focusing on what that customer wants to know to be kept fully informed and anxiety free.

3) Do what you say you're going to do

When you were courting your customer, making a pitch for their business, you made promises. Are you keeping them, now that you got the business?

Customers rightly complain that there is a gap between what was promised and what is delivered. Solving this problem is not so very difficult. Keep a clear list of what you promised, and check off these items as you do them. Be sure to inform the customer, so there is no confusion. "I promised this; I have done this." That's the thing!

4) Provide easy customer support

If you provide a service requiring customer support, make it clear what you provide and when you supply it. Customers rightly complain when promised support is not available, and they have to chase you to get assistance. This very quickly goes stale and results in deteriorating relations.

Again, be clear on the support you provide... then deliver exactly what you said you would!

5) Don't gossip or chat in front of waiting customers

This one gets customers hot under the collar real fast.

The plain, unvarnished truth is that far too many business people regard customers as either a) invisible or b) pesky distractions from the thrilling task of keeping their co-workers current on the vicissitudes of their roller-coaster life.

Unless your object is to make customers see red, STOP the chatter, now and for evermore.

6) Stick to business

Just yesterday I called a local business to get details on a possible purchase and instead of focused, professional service... I got an earful about the life and times of an unstoppable loquacious business owner.

WHOA!

On the whole customers do not need to have either a current report on your health issues past, present and future, or the ins and outs of your business for the last quarter century, or so.

The K.I.S.S. principle applies here: Keep it simple, Sam. Don't overwhelm the customer with your personal trivia. It is a real turn-off for most.

6) Say thank-you for the business, and smile when you say it.

Quite simply, you cannot thank a customer enough for her business. Further, you cannot smile enough as you look that customer in the eye while delivering heartfelt words of appreciation.

Thank-you's must NEVER be perfunctory. They must be warm, sincere, radiant and frequent. Remember, the customer ALWAYS knows when they're genuine and bestows future business accordingly!

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Republished with author's permission by Vaurn James http://SuccessRoute.biz

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Tips To Guaranteed Website Traffic

Tips To Guaranteed Website Traffic

There are numerous ways to get guaranteed website traffic, but how much you will get is never guaranteed and may vary from day to day, depending on the method you use, the market, competition, or many other factors. This article will list just a couple of the many ways to get more visitors to your site.

First of all, making sure your site is properly "SEOed" is a first, fundamental step. Even if you are using other non-SEO methods to drive traffic to your site, this is something that will help you achieve results as well. When it comes to SEO, you need to optimize your keywords and keyword phrases on your site, as well as make sure you are getting high-quality backlinks. You can learn how to do this for yourself, employ someone to do it for you, or invest in some software systems that can help you with this important aspect.

In reality, you will need to understand the power of keywords for whatever type of guaranteed website traffic method you use. It's important to understand what are the best keywords for your website, as well as how to use them in the various strategies. Finding keywords is very easy. You can do it for free with the Google Adwords Keyword Tool, or any of the other free sites.

Article marketing is a great way to get more targeted visitors to your site. You can write articles that are information, helpful, and related to the content of your site. Again, keywords play an important role. If you are just starting out, pick keywords that are less competitive and more targeted.

For example, if your site is about cameras, you can target a keyword of a specific type of camera, or lens, or a course about how to use cameras (or that specific camera). The key is to search for words that have lower competition, and these will also be the words that have fewer searches.

Write a 500-word article with that keyword in the title, in the first five words of the body of the article, in one first sentence of one of the body's paragraphs, and in the last sentence of the article. Then, submit your article to Ezine Articles first.

You will submit your article to other sites as well, but you need to change it enough so that the search engines recognize it as a different article. So, before submitting it to any of the other sites (GoAricles, Amazines, ArticleSnatch, or any of the others out there), change the title of the article (while still using your keyword), and the first sentence of each of the paragraphs of your article. Then, go through the article and change a word or two here and there.

There are many services and article submitters that can help you change your articles correctly and submit them to the thousands of directories. This builds backlinks which is one of the key aspects of guaranteed website traffic.

Vaurn James is the Owner of http://SuccessRoute.biz

. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

You Can Create A Successful EBook

You Can Create A Successful EBook

Your Ebook deserves to be seen by everyone in your niche but unless you have an effective internet marketing strategy no one will ever know about it. The difference between your Ebook being great and being successful is your ability to get it in front of the people. Once you have the Ebook completed and to your high expectations the battle is only half over. The rest of your work now is finding how to market it online. You could outsource that but once you realize how simple and cost effectively your Ebook can be marketed you'll want to do it yourself. The best thing that you can do is make sure that your Ebook is the best that it can be. Make sure that your ideas are crisp and clear, that it is error free grammatically and everything is spelled correctly. Also ensure that all illustrations help understanding the points you are making, and that it is pleasing to the eye. It is easy for bad illustrations to become a distraction so make sure they are done well. If you need get people to review and critique it for you and that you take their advice seriously. The better your product is, the more excitement will be created around it. Strive for excellence and people will strive to get what you offer them. Use word of mouth to spread the word about your Ebook. It would be best to supply your customers with a form that they can recommend it to their friends and associates. Make it so that they can send a personlized invitation to them with a link back to your site. If your customers like it and find it beneficial they are going to spread the word about it. Another marketing strategy that is going to be incredibly helpful is providing short articles full of good information to ezines, article directories, and other third part sites. The internet is full of these type of sites and used by a wide range of people to seek out this kind of information.What this can accomplish is you make yourself known on a wider audience as an authority or expert on the subject you are dealing with. This will only help you, though, if you provide a link to your site or your ebook. Don't let them know everything you know. Leave them with only part of the answers or information that you want them to know and that to get the rest of it they are going to have to pay for it. If you do this part right, they are going to buy. A key strategy is to create a group of customers who will keep coming back and buying what you offer in the future. Offer free incentives for them to buy your ebooks like an ezine, newsletter, or even an ebook that you have written earlier or one that you have rights to. The benefits of the ezine or newsletter is that you are seen as a constantly good source of information and you stay on their radar. When you have your next ebook, you will have your first group of customers ready to go. Make sure, though, to reward these loyal customers with freebies or discounts on your next books because these are the ones who will really do the best marketing for you. These ideas are only the the tip of the iceburg but enough to get you going. You have something excellent to offer people on the internet with your ebook, have a marketing strategy that will bring it the attention it deserves.

Mega Profit Product Showcase: » Directory of Ezines - Special For YOU, Why promote your website the hard way?

Republished with author's permission.http://SuccessRoute.biz.

Superior blog content makes you money. Here's how to write it like a pro.

Superior blog content makes you money. Here's how to write it like a pro.


by Dr. Jeffrey Lant



Blogs have swept the Internet. EVERY smart person either has one or is working hard to create one asap. This means you!



I'm here to deliver the blog content you must have and are (right now) clueless about creating. Let's dig in and solve that problem right now.



A blog is not a soliloquy, a tirade, or a soap box.



A blog is a conversation started by you. And like all conversations it takes two to tango.



Sadly, most people are lousy conversationalists. They do not converse, back and forth. Rather, they talk at people, mistaking the fact that they are pumping out words to beat the band for a keenly felt desire to hear what the other person has to say. These are selfish communicators... and they can never produce the results you must have to make your blog worthwhile.



Blogs work because they are interactive... and this means creating content that gets results while always urging your readers to respond.



But let's be honest with each other. You're not at all sure how to write blog content that'll do what every blog must do: generate leads and make money. Isn't that about the size of it?



For make no mistake, there is ABSOLUTELY NO point in creating and publishing a blog that doesn't generate good leads and make you money, every single day.



To achieve this objective RSVP must become the 4 most important letters in your profit alphabet.



Repondez s'il vous plait.



1) Always talk to your readers in the second person; always speak to them directly with an implicit or explicit "you". Your reader must know you are talking to her, personally, directly.



2) Make it clear you want to hear from your readers. Readers of your blog need to be told, often and clearly, that you WANT to hear from them; that you are standing by to hear from them... and that hearing from them, now, is the one essential you must have to make your day.



3) Make it easy to respond to you. Include your land line phone number, cell, skype, email, etc. If you want responses, make it supremely easy to respond to you.



4) Keep the tone of your blog intimate, as if you were having a private conversation with your best friend. People always want to know secrets and revealing information, especially about you. Oblige them.



5) Publish reader comments in your blog. What's one tried and true feature that's sure to rivet the full and immediate attention of your readers? Put their name in your blog; their name and any interesting and constructive comments they have made.



Hint: if a blog reader criticizes you, print the criticism... and your (always) cool, calm and collected response. People love reading such exchanges... and your stature is sure to grow by showing your readers how well you handle them. Ole!



"Content is king," saith Bill Gates... and he surely knows.



Billionaire Bill said, many years ago, that online "content is king." Truer words have ne'er been spoke. The key is knowing how to get it.



Start with a pair of scissors.



Each day I sit down with the publications I receive, including the Boston Globe, New England's paper of record. Over my Cheerios I proceed to read... not just for immediate information but for topics of interest about which I can write blog content.



Such topics are easy to find, ranging as they to from current Congressional high jinx to the faux pas of kings and presidents; from economic prognostications to items of human interest and insight.



If you want to run an effective, useful blog, keep such publications -- and scissors -- near at hand.



The wire services are key.



All day, every day the essential, usually unsung heroes of international incident and instant communications -- the wire services of the Associated Press, Reuters, etc -- pump out the factual information every single commentator on earth relies on and must be grateful for. In short, they do the grunt work that enables you to appear at all times knowledgeable, intelligent, omniscient. Without them such poses would be fatuous, ridiculous., unsustainable.



Similarly, check places inhabited by news junkies like me; you know, the major search engines and, always, CNN, Fox News, etc. Remember, a blog is a place of commentary... and commentators (with you now amongst them) must ALWAYS have something on which to comment.



Another hint: you need to open an "idea" folder, into which you can file, on a regular, daily basis, all the good subjects (funny, tragic, infamous, informative) that come your way. Never rely upon memory. Remember your scissors (and for online information your printer.) Gather this information and put it away. For this is the pure gold of the commenting business, and of your so well informed blog.



Timely blog posts; timeless blog posts. You need both



All blog content falls into two main categories: timely and timeless.



Timely means things of the moment; actions, events that are breaking news. You must be on top of these stories with valuable content and timely comment. Your aim must always be to be in advance of the developing story... at the very least on top of the current news cycle. This can easily be done on the 'net... if you stay abreast of story developments, as reported in the spots inhabited by news junkies and blogsters like you.



But all your posts need not be timely; much invaluable content can and should be timeless -- meaning it can be used and reused... again and again -- either as is, or updated. Such "evergreen" content has always been the friend of folks like us with a deadline... and the need for immediate content... but not an idea to be had. We rely on such worthy content, as on a good friend. (By the way, this article goes firmly into that category... for it has legs and can be read -- and published -- with profit for years to come.)



Your blog is your future



Right now, yet again, the Internet is being reshuffled. Those with blogs of consequence are emerging as the very sovereigns of cyberspace. Believe me, you wish to be amongst them... for to them will fall all the loaves and fishes.



These remarks will help. Print them, save them, savour them, for they come from an old hand at this fast-moving business.





About The Author



Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated writer and author of 18 best-selling business books. Republished with author's permission by Vaurn James http://SuccessRoute.biz>.

Why your company must have a designated nudge

Why your company must have a designated nudge

Did you know your company has a open position which

needs to be filled at once? The absence of this person is

costing you money every single day. That's why

you cannot wait another minute to fill this vital post.

To help understand what this position is all about,

let's start at the dictionary:

Nudge (nuj) v. nudged, nudging. v. t. To touch or

push gently as with the elbow, in order to attract

attention, convey a meaning, etc. v.i. To give a

nudge. n. The act of nudging; a gentle push as with

the elbow. Norw. nugga, push.

Frankly, I think the original Norwegian ("nugga") has it

right: push. The nudge is your company's designated

representative to push employees and associates for

more and faster results.

Why you need a nudge

Let's face it, you're human. You try to set goals. You

try to reach them in the time provided. You try to do more

and better, right?

But somehow you fall behind, miss deadlines, bobble

opportunities, trip and crash when you should be sprinting

ahead. Isn't that about the size of it?

Which is why you need a designated nudge.

In a nutshell the job of the nudge is to

* check progress on existing projects and objectives

* ask how you are getting on with what needs to be done

* remind you what needs to be done and when

it must be done

* offer incentives for achievement

* make it clear what happens when achievement is

not forthcoming

And, in general, spur, motivate, challenge, chide

-- and push.

The nudge must be organized, efficient, focused,

indefatigable, with a thick skin

Only a person of the utmost efficiency, clarity and

organization can be a nudge. After all, a nudge who

falters and fails is hardly going to make a success of the

position, much less deliver the benefits you have

every right to expect.

Beyond such skills, the nudge must be a person

who, above all, has a thick skin and who doesn't take

things personally.

Nudges are often regarded as people butting in where

they are not wanted... perfectionists in an imperfect

world... annoying, interfering, pests; in short not the

most welcome of creatures.

That's why two things are absolutely necessary for

the successful nudge: a thick skin and immunity for

whatever they say.

The necessity for immunity

A nudge by definition pushes other employees...

and must therefore be protected from the comments

and reactions of all employees.

Consider this typical situation:

Nudge: Mary, as you know your monthly sales figures

are a little off. What are you planning to do to get back

on track?

I guarantee you that Mary is not likely to be very happy

when the nudge drops by with this message. However,

that is the nudge's job: to get Mary back on track ASAP,

to enable both Mary and the company to achieve their

clearly understood goals.

Mary may well be inclined to respond with a "get

out of here. I am fully capable of handling this matter

myself" comment.

But she cannot and must not.

The nudge's job is to remind Mary of what needs to be

done, when it needs to be done, what Mary is doing to

achieve the objective, and to give Mary all appropriate

help and directions, right up to and including warnings

and admonitions.

The nudge is constantly in motion and may appear

anywhere, at any time.

By definition, a nudge cannot be a stationary object;

the nudge must constantly be

* connecting with employees

* reviewing their progress

* making suggestions

* focusing employees

* recommending what must be done and

when it must be done.

The nudge must be supremely well organized

and must have a clear daily "to do" list.

This means

* knowing who must be contacted today

* calling and emailing such people (including

follow-up e-mails after all meetings).

* re-focusing employees, tweaking, adjusting,

reminding.

The nudge is a creature in constant motion...

* prodding Joe

* complimenting Neal

* chiding Sally

being clear on what each needs to achieve... and working

with each and all to achieve those objectives.

Start today

There isn't a company on this earth which wouldn't

be better off having a designated nudge on staff.

That's why you must start today.

* Review the nudge candidates you have. Who is

best equipped to contact each and every employee

and representative to improve results?

* The nudge must be in constant communication

with employees AND with management.

* The nudge's conduct and mode of operation

must be reviewed at regular intervals. Remember

your Lord Acton: "power corrupts. Absolute power

corrupts absolutely." You must ensure that your

nudge doesn't develop arrogance and "big head"

problems, which can easily occur without periodic

intervention and oversight.

Review the nudge's results

A nudge who understands and is good at this

job is a godsend to any company. After all, nudges are

clear on what is likely to deliver better results:

* allowing employees to go their own ways

without regular oversight and reminding, or

* having to report progress (or lack of same)

to a designated representative whose task is

to get people to produce more in a designated

period of time?

Obvious, isn't it?

And so we come back to the original Norwegian word

"nugga", meaning push. The nudge is your company's

secret weapon, who by simply showing up and pushing

and prodding employees will achieve better results day after

day.

Cherish nudges, for they are a source of endless

benefits to you and your organization. Far too many

employees are slow, slothful, disorganized, inefficient.

Apply the magic of the nudge to the solution of these

problems and deficiencies. The results will most

assuredly please you!

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online through automation. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed

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