"With one look." Video marketing is the key to stupendous online success. Here's what you need to know about it and how to be instructed FREE by a master of the genre.

"With one look." Video marketing is the key to stupendous online success. Here's what you need to know about it and how to be instructed FREE by a master of the genre.

by Dr. Jeffrey Lant

Author's program note. This article will change your life, IF you read it carefully and are conscientious about implementing its very specific recommendations. That's right, you are just minutes away from a sea change in your circumstances, giving you financial success beyond your imagination, a worldwide business capable of any amount of growth, universal recognition, and deference, delicious, delightful, designed to enrapture every single day. What's not to like?

How will this happen? Let's start with some sage advice from a man you know, his songs the ones you whistle while you work, Lord Andrew Lloyd-Weber, (born 1948) a man who understands mass media as well as anyone on our spinning rock and has used them with exhilarating effect .

The work I want to bring to your attention today is "Sunset Boulevard", a narcissistic 1950 film about media, especially the films emanating from Hollywood in its Golden Age; their impact, their power and glory, their soaring qualities and unparalleled potential for delusion and pathos, pain and heartbreak. They are the true drugs of our age, and we have all enjoyed them, perhaps not wisely but oh so well, their characters in their thousands being more real to us than the very neighbors who live next door.

His lordship took this iconic film with Gloria Swanson eerily role perfect as Norma Desmond, and transformed it into a musical production that draws us into a make- believe world more real than any reality, more captivating, more enthralling, more vital and alive, hence more thrilling and dangerous than our placid, dull, boring truth, which always loses out to the undoubted magic of the movies.

This media magic has made thousands rich and favored; the people we admire, look up to, envy and covet, hoping we will succeed as they have; afraid that without timely, specific help and lots of it, we cannot.
Now I intend to show you how you can join them, profiting without ever leaving your favorite chair and worn slippers. For this is the magic of online video marketing, and I am your faithful guide and director into its secrets and mysteries. But first, go to any search engine, there find Lloyd-Weber's gem "With One Look". I prefer Elaine Paige's rendition. I heard her sing it in London after its 1993 debut... it sent chills down my spine then; it sends chills down my spine now, so many years later.
Let us begin then... your fabulous, enhanced future awaits. Don't miss it.
Mass media begin.

Mass media began in the 18th century with print publications like "The Times" of London. Nicknamed "The Thunderer" by Charles Dickens it instantly showed the combustible power that could result when messenger, message and a designated population connected and worked together. People took notice of this astonishing alchemy; people always do when money and all its attendant features -- power, glory, peerages of the realm imperial and eternal renown -- are at issue.

The means have changed since media's hoary inception but the objective never has, to move the world howsoever you want... while packing benefits away faster than the most efficient of industrious autumnal squirrels.

The chief way things have evolved is that now, you, you!, can run a media empire larger than the one on which the sun never set, from the comfort of your home, at once so simple and potent, an apparatus that great personages like Caesar, Napoleon, and Abraham Lincoln would have moved heaven and earth to own, control, understand and use, along with every bright mover and shaker on Earth.
Such people would have read this article with avidity, joy, and seething mind... for they understood that using these media would have given them the thrilling, rousing, stimulating, motivating means to move people everywhere to their desired end. This means you, for what was once available only to the elite (and not so very long ago) is now available to anyone, everyone so long as she is willing to follow the necessary steps to transcendent success. Are you?

Meet your guide, Dr. Jeffrey Lant, man of media.
The first thing you need is a faithful guide, someone who will advise you with a mixture of truth, integrity, good humor, and blunt directness, each element necessary, each significant, the whole altogether precious, rare and essential. My friend, I herewith present my credentials for your immediate review.
Born 2/16/1947, I hold 4 university degrees, including two from Harvard which is right across the street from where I am writing this frigid winter's night. My media career commenced over 60 years ago when, aged 5, my first article appeared in the "Downer's Grove (Ilinois) Reporter." I needed help then to achieve the desired result; just as you need help now to achieve yours. My mother was my guide; her first-born son is yours.

Since then I have mastered and used every form of media but one. I have never tap- danced on Broadway (still not too late). All the others are my oyster, including print publications ranging from the mass market names which are household words to the obscure, esoteric, path-finding, each a labor of love. I have appeared on film, on radio (local and international), on television (including every major network), I have created my own videos and been a feature in those created by others. I have been a commentator (as I am nowadays at worldprofit.com) on a wide-ranging gallery of subjects timely, pertinent, general and specific.
I have written 18 books, thousands of articles including a series on the Boston Marathon killers which the good people at CNN informed me had reached over a billion people. I am glad, for the event sickened and disheartened me, and my observations were trenchant, factual, emotional, heart-rending; it was an honor to share them with my fellow voyagers on this third rock from the sun.

Along the way, I have taught marketing, public relations, and communications at over 30 colleges and universities where it has been my privilege to help thousands of (usually) adult learners master essential truths and procedures that give them a leg up in life's ongoing, relentless competition.
Now I am ready to help YOU! And, yes, I intend to help you master online video marketing FREE, NOW! Here's how.

1) Go to worldprofit.com. Become a free associate and listen to my 17-minute video.

2) Attend my daily program "Anything Goes". It takes place at 1 pm Eastern at worldprofit.com. It is live and interactive. Don't be surprised when I say "Hi!" Say "Hi!" back.

3) Get yourself a webcam and headset. Their cost runs from $15-30, and they are immediately available at any store selling computer accessories.

4) Then get ready for the best instruction on the 'net. My esteemed and brilliant colleague George Kosch teaches you how to master prospect lead development. Remember, the money's in the list, and you must promote daily to achieve maximum results. We show you how to do that, guiding you productively every step of the way. We call this "bootcamp", and it's guaranteed to help you develop the prospect lists which are absolutely necessary for online success.

5) From George's essential prospect list-development class, you will proceed to mine... and then the fun truly begins, for as soon as your webcam and headset are set up properly (make sure they are), I bring you up and ask you to smile for the camera... thus to commence your dazzling, your dizzying upward career benevolent "To my people in the dark/ still out there in the dark."
Without even knowing so, they have been waiting for you, your friendliness, your consideration, and the best offers you will make to them, thereby transforming, ameliorating, always bettering their lives. It all begins "with one look", the look I shall help you craft and perfect... the look that signifies everything, delivers everything, improves everything for you and your suddenly expectant world... the world about to thrill to your appearance.... and rejoice.
Don't keep us all waiting even another minute...

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses Republished with author's permission by Vaurn James http://SuccessRoute.biz

Your Business is Marketing and Not Sales

  Your Business is Marketing and Not Sales


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SuccessRoute.biz's Home Business Report
Publisher: Vaurn James
215-728-4905 or 1-800-417-0196
~~~~~~~~~~~~~~~~~~


Sales is the highest Paid and Oldest Profession in the World.
Any challenge is foolhardy because Selling is the conclusion
of any and all transactions between Individuals involving
product/services.  However, the conduit is Marketing.   

What kind of IDIOCY is this being presented as Truth?
After all, it's about the Money Lebowski, Cash is King
and it's all about the Benjamins; otherwise, why are you
in business?  You don't want to be operating a Non-Profit
Agency which 95% of Marketers/Home Business owners
are achieving in their online enterprise not too encouraging.

Well, it's hard to believe but, there exists an old term that 
holds TRUE and more importantly, an accurate measure of 
your ability to close a sale.  Have you heard the expression,
“It's all in the Presentation” or “you get once chance to make
a first impression”.  Think about it, how do you makes SALES?
The process is SIMPLE; however, different methods require
different skills that must be developed to attain success.    

Ezine Marketing, Email Marketing, Cold-Calling, Videos,
Live Webcasts, Blogs, Banners, Online Ads, Search Engine
Marketing, Social Networking and Mobile Content, all are
established methods of online marketing designed to connect
with a desired Target Market. Again, how do you make SALES
with these different methods of connecting with the masses?

Well, Sales are the confirmation of a good Presentation or 
Method of connecting with your customer who has a problem 
and you attempt to bring VALUE to the equation by offering 
them a SOLUTION to their problem.  So, the focus is on the 
PRESENTATION; therefore, how do you ensure a good showing?
Any idea?  Well, the most effective way of converting a prospect 
into a long-term customer is by Educating them about your 
product/service and related benefits.  Think about it, no hard-sell
nor the usual rubbish by fast-talking snake-oil Salesmen. 

The goal behind marketing is to develop a Business Relationship 
where TRUST is established and maintained for the long-term....
similar to Marriage (lol!!!!).  Like Marriage it's not 50/50 but, 
100/100 but, you are responsible for your own actions within 
that relationship. 

When you think about that bloody insane Institution called Marriage,
it's a business involving two Individuals who both Marketed and Sold 
themselves to each other and the confirmation of  the Sale was “Marriage”
or as I affectionately say, “Tying the Old Noose...I mean Knot”.  Like 
any successful Relationship TRUST is vital; otherwise, no consummation
of the the transaction.  All transactions (monetary, personal, etc,) involve 
commerce and Marketing is the conduit that facilitates the process.

So, Marketing is involved in everything because as a consumer-
based society it's symbiotic partner “SALES” completes the marriage.

So, when you see advertising about a product or service on a bill-board,
Idiot Box, Bus, Internet, child's lunch box or any other method you can
dream up it's important to remember different Methods connect effectively
with different people. 

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for
 marketing tips and a free subscription to our cutting edge newsletter. 

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(C) SuccessRoute.biz 2014 All Rights Reserved.
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Successful Entrepreneurs Build: Start with Your Home Business

~~~~~~~~~~~~~~~~~~
Successful Entrepreneurs Build: Start with Your Home Business
~~~~~~~~~~~~~~~~~~
SuccessRoute.biz's Home Business Report
Publisher: Vaurn James

http://www.SuccessRoute.biz/?cp=ln47o9oB

Access 250,000 Advertising Credits for FREE

215-728-4905 or 1-800-417-0196

~~~~~~~~~~~~~~~~~~

Building a successful home business is your goal;

however, achieving and maintaining its longevity

is an essential component of developing the

SKILLS that are required for your SUCCESS.

Skills are what count in Building a Home Business

but, how do you develop and implement them so as

to generate Consistent, Predictable and Long-term

Residual Income?

Well, the SOLUTION is simple, learn from those

who already Possess, Refine and Execute those skills

daily. If, this makes sense and more importantly, seems

PROFITABLE then, I invite you to examine our

information. After all, true Economic Independence

begins with a MINDSET that embraces and most

importantly, believes in Personal Development and avoids

Governmental Dependence because it OFTEN limits Growth.

Essentially, successful entrepreneurs avoid the 'MLM Cemetery

is this you and if yes, then, I invite you to review our Information.

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(C) SuccessRoute.biz 2011 All Rights Reserved.
=========================================================

Summertime is over... and your lax summertime business habits should beover, too. Make sure they are!

Summertime is over... and your lax summertime business habits should beover, too. Make sure they are!



By Dr. Jeffrey Lant
The summer of 2013 ended (unofficially) in the United States on Labor Day, as it always does; this year it fell on September 5th. If you're like me you jumped up on your desk and did your happy dance, delighted to see the back of the worst summer most of us can remember... distinguished as it was by wars, earthquakes, hurricanes, a punk economy that just refuses to get better, much less take off... oh, yes, and the visits of sundry relatives who would have made you happier by arriving later and leaving earlier. It was indeed a memorable summer... for all the wrong reasons.



Under the circumstances it's not surprising you pulled the covers over your head more often than you'd like us to know and played possum with your responsibilities.



Now hear this: that was then, this is now and your lax summertime habits must now be filed under "good old days", superceded at once and fully by the crackerjack habits which ought to distinguish your enterprise.



Fall counts the most!



For most businesses, the fourth quarter of the year is the most profitable. This means every day matters and you need to keep this objective in mind at all times. A famous 1938 song by Kurt Weill (lyrics by Maxwell Anderson) will assist, "September Song." You ought to play it every day, since the haunting tune and classic words remind you that the days for profit are dwindling down, each one more precious at its end than the last.



Go to any search engine and find the rendition you like most. I prefer the version by Lotte Lenya. She knew Weill pretty well; at least, she married him twice so she probably got extra help.
Here are the adjustments and refinements you must make at once and completely if you expect to be one of the diminished number of business people making profits this year.



1) Adjust your offer. Offers are what make businesses money, and if you want increased sales this quarter, you'd better beef up your offer -- at once.
Now hear this: everybody's not broke! Everybody's not unemployed! Everybody's not about to lose their home through foreclosure, etc. It's just there are far too many good people in these conditions, thereby reducing the number of people who are amply provisioned, have good jobs, fine homes with mortgages up to date, etc., the kinds of people who, as consumers, keep the economy rattling along.
As a result, you have fewer people in your prospect pool... and must work the smarter to motivate them to respond and ultimately buy the item in question that comes with the very best offer you have ever made.
Have you upgraded your autumn offer? If not, you're still on summertime laxities and are heading for penury.



2) Increase your product line and retire the dogs.
If you didn't spend the summer improving and augmenting your product line, then A) you are well and truly behind the eight ball and B) you don't "get" the purpose of summer: it is to do the necessary work, especially in regards to beefing up your product line. In other words, summer is the antechamber to enhanced autumn profits.
One thing this entails is taking a good, careful look at products which are either marginally profitable, or just not profitable at all. These canines must be sent packing, to the old dogs home. Did you so scrutinize your product line in summer? Or were you either clueless, or just plain bone idle? Either way, you've got crucial work to attend to, and you're already lagging.



3) Improve your prospect and customer follow-up procedures.
In summer when a business person says they will attend to the customer's weighty matter "today", "tomorrow," or "next Thursday," what they mean is they'll get around to it when the staff isn't minimized by seasonal vacations and after they themselves have had theirs. Prospects, influenced by the slower rhythms of the summer season, understand that today means "when we can get around to it" some unspecified tomorrow.
But, pray recall, you are not in the slow paced summer anymore. Thus if you want the sale and the profits, you'd better re-educate yourself on the proper meaning of the words you say. Thus, when you say to a customer, "I'll get back to you on that," you are in the process of losing a sale. You should instead say, "Ms. Smythe, I will get back to you tomorrow by end of business, 5 pm." Then do it. One of the worst sins of summertime business folk is vagueness about what they will do for their customers and just when and how they will do it. This irritatingly cavalier approach to your business must not be allowed to creep into fall, although you may already be guilty.



4) Do a complete organizational review to see what you need and what you don't.
As I said above, and here reiterate, summer is the handmaiden, the servant of autumn. Thus, when business wanes and the tempo diminishes from allegro to largo, you do not despair, but rather rejoice that you now have the time to review all procedures, all supplies, all machines and absolutely everything else you'll need for the profitable fall you desire.
Did you so use the ambling days of summer to make sure everything you need for the profitable autumn of your imagining was in place? If not, shame on you... and get cracking on doing the necessary and ensuring you are the peak of organization, efficiency, procedures, the new and better in place, the outmoded and no longer useful trashed.



5) Spruce up your physical environment.
Does your office, your desk, your overall surroundings fit you like an old shoe? Charming. But have you considered what that shoe really looks like, battered, down at heel, worn looking indeed? Comfortable it may be... but the wrong image and inspiration altogether.



First impressions are crucial and should portray you at your best. As for second, third, fourth impressions, they are just first impressions to the nth degree. In short, the first impression must be brilliant... and every other impression, too.



Now look at your work space with its telltale signs of old coffee stains, well-worn carpets, scratched paint and chipped furniture. Is this really the image you wish to project... and do you actually think laboring within such an environment helps you achieve your objectives? An "old shoe" environment begets "old shoe" results. Think about it and make the necessary sprucing ups to the milieu in which you spend so much time and from whence your business successes emanate...
... and one more thing....



6) Set your specific, defined, measurable goals... then move like a bat out of Hell to achieve them.
Do you have objectives for the crucial fall quarter? Not just in your head but on paper, where you can consult, review, and adjust them?



Successful people are fanatics about getting objectives to be achieved by a given date... then going about the daily labor of achieving them. Like the physical environment improvements mentioned above, this is something you should have done during the comparable leisure of summer. Thus this swells the number of things you did not contemplate or do then... but which must be done now. It is a tax success demands... and which must now be paid by you and in full... or else.



And so it is well and truly time to bid farewell to Summer 2013 and get on with the thrilling business of ensuring you will end this year in prosperity, unlike so many who, failing to understand the work of summertime are now fated to diminished results this autumn, for you see as Lotte Lenya knew,
"When the Autumn weather turns the leaves to flame One hasn't got time for the waiting game..."



About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Jeffrey Lant is also the author of 18 best-selling business books. http://www.SuccessRoute.biz/?rd=ph6LwV79 Republished with author's permission by Vaurn James http://SuccessRoute.biz

Review of LIVE Home Business Bootcamp Training with marketing expert George Kosch

Review of LIVE Home Business Bootcamp Training with marketing expert George Kosch


Oh man! Did you miss an incredible bootcamp training session!
Here's the review and information on how to access the recording - and you WILL want to watch the recording.

George Kosch welcomed all participants to the LIVE home business bootcamp training session.
He kicked the program off with a demonstration of a new Worldprofit service - VIDEO BLOGS.
By now you should know what a Blog. It is a site where you can post content, links, images, articles and more.

Blogs are powerful because they are filled with key words and links that are attractive to search engines.
Updating your blog on a regular basis keeps the search engines coming back to index your site which helps with key word site ranking especially for niche blogs.

Now what you may not be as familiar with is VIDEO BLOGS. Google owns YouTube. Google spiders the web constantly and videos are indexed quickly. If you have both video AND content on your blog, you INCREASE Google and other search engines interest in your site. The more often your site is visited by search engines, and the more FRESH content you have on your site the better indexed your site will be. The more QUALITY content you have, and the more videos you post the better.
Worldprofit offers an OPTIONAL service where we set up a VIDEO BLOG for you, for a one time set up fee.

Here are the details of what you get when your order your own Video Blog Plug In from Worldprofit.
1. We setup a Video Blog site on YOUR domain with this kind of URL: http://video.SandiHunter.com. (Your domain name would replace the one in the example)
2. All security patches and hosting are handled by Worldprofit for the one time fee to install. You keep the Video Blog site as long as you are a

Silver/Platinum Hosting Customer.

Some Key Points About Video Blogs:
- Video Blog sites attract traffic and busy sites attract Google for search engine indexing. - IMPORTANT: video blogs are tied to your free YouTube.com Channel. We show you how all of this can be done at NO extra cost. - Video Blog sites expand your online property! - We will give you sources to software to record your screen or more importantly Worldprofit's Live Business Center. - Worldprofit's Live Business Center provides you with an ENDLESS source of video to record. Post with a short description and rank high in search engines. -

Once setup YOU are in control and can grow your site using the incredible power of Wordpress! -use your Video Blog to generate leads -use your Video Blog to build your email marketing list -generate more traffic by adding fresh content on a regular basis.
We value our hosting customers tremendously and that's why we offer this service for just a ONE time setup cost.

Once setup YOU are in control and can grow your site using the incredible power of Wordpress!
Here's how to find out more about getting your own VIDEO BLOG.
In your member area on LEFT MENU, select PLUGINS/Blogs/Cpanel then click on VIDEO BLOGS
Discussion Points

George then spent some talking about spam comments, something that plagues most Blog owners, and what you can do about it.

Next discussion topic was about Twitter and other social media and how to use them intelligently.
At the request of a participant, George provided a demonstration of the Personal Live Business.
What's in Development

George provided a preview of something he has been researching and working on to help our Members more effectively use Safelists. It's a timer saver.
Summary

The recording of the training program will be posted to your Worldprofit Member within 24 hours to the TRAINING section.

Next LIVE training with George Kosch is next Friday in the Worldprofit Training Center.
For 20 years now, Worldprofit has been helping people around the world learn how to earn at home from reputable online sources. Get a free Associate membership today and see for yourself how we can help you too. http://www.SuccessRoute.biz/?rd=ph6LwV79 Republished with author's permission by Vaurn James http://SuccessRoute.biz

Intermediate Internet Marketing Techniques

Intermediate Internet Marketing Techniques



There are internet marketing techniques that you can start to implement once you have your initial business off the ground. These are more advanced than the basic ?bum marketing? tips that newbies start with. Instead, as you become an ?intermediate marketer? you need to expand your repertoire of internet marketing techniques.



First of all, as everyone always says, ?the money?s in the list.? If you haven?t started email lists in all of your niches, you are leaving money on the table. There are internet marketing techniques that you can?t implement until you have lists.



When you have lists, you can do many things. For instance, if you have a dog training list and a credit card list, you can cross promote. Perhaps you can offer dog branded credit cards to the dog list.



But it?s not just your own products and services that you can promote when you have a list. Once you top 500 people on your list, you can create Joint Ventures with other marketers. Perhaps you can send an email to the other list in exchange for that marketer sending an email to your list. That way, you can not only promote products but build your own lists.



But lists aren?t the only internet marketing techniques I want to talk about today. Another technique is to build out your existing sites. Most new marketers will start websites in a variety of niches. This is partly a lack of focus and partly not knowing what exactly to do. Once you have figured out what works, you need to improve upon it.



For instance if you have an adsense site that is making $2 a day, figure out how you can make $5 a day from it. Perhaps that means reconfiguring the look of the site to make the ads more clickable. Maybe it means adding more pages to the site so there are more opportunities to click. Or maybe, it means promoting the site more thoroughly. Once you have developed something that makes money, improve upon it.






Another of my intermediate internet marketing techniques is offering your system to newbie marketers. Now, newbies are advised to stay out of the internet marketing niche because experts have got a good chunk of the market. But you?re no newbie. In fact, having recently grown your business from the newbie stage, you have much more in common with this target market than the ?gurus? do.



You can offer a report that details your system for making money. Another approach is to offer a course which delivers the steps over time. If you are willing to put the time into it, you can offer a coaching program. Not only is this a way of making some additional money, it is a way of giving back.
Once you have advanced beyond the ?newbie? stage, there are a whole host of intermediate internet marketing techniques to master.

http://www.SuccessRoute.biz/?rd=ph6LwV79Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

In the days when I taught university level marketing, I set my eager-beaver students a task.

by Dr. Jeffrey Lant
In the days when I taught university level marketing, I set my eager-beaver students a task.



Write a classified or space ad... and report on how it draws and what you did to handle any responses you received. In short, this project, like my teaching in general, was never merely theoretical, detached from reality. It was real! Vital! Truthful... and often, as a result, jolting. In other words, your class project either made money... or it didn't. Much more than your grade depended on it.

The scene of the crime...

All my students were adult practitioners, that is people who were already employed in professional positions or worked in home-based businesses or on the Internet. These were people who had a strong and pressing interest in mastering marketing. These students came because they needed to learn the ins and outs of marketing... or else. To such people one had an obligation, a sacred responsibility, to speak honestly, speak candidly, and address their real world concerns.

And I did.

On one occasion, a bright professional woman (I had lots of them in my classes) had the task of presenting her classified ad to the class... explaining why she wrote the ad she wrote, where she ran it, what the results were, how she followed up the respondents, and (and it was the all-important and) how much money this ad generated.

In other words, it was all real-life stuff.
She wrote her ad, as instructed, on the chalk board, the better for us to see the words which would shortly be shown as either golden, or dross. Then I became the Joe Friday ("facts, ma'am, just the facts") of the marketing drag-net.

"When did you start running this ad?" (Specific date required.)
"Where do you run this ad?" (Specific publication or venue required.)
"How many responses did you get?" (Specific number required.)

And then the kicker...

"How much money did you make... after deducting all actual costs of running the ad and responding to respondents?" (Exact dollar figures required.)
The lady squirms...
Now the moment of high truth and full disclosure had arrived. What had started as merely a class project had become for the person reporting a matter of life and death. The ad copy, you see, would show whether she had mastered the marketing essentials that either produced bucks... and all that those bucks could buy... or not.

Everything was riding on what she reported. And she knew it...
Bad, bad, tormentingly bad.
I an inveterate reader of body language, and this student's was typical of those who wish they were in any other place on earth rather than here, the cynosure of every eye in this most unrelenting of classes. Of course I knew she was squirming, mulling over how to disclose and deliver facts which (from that all important body language) were sure to be uncongenial. So... along with every member of the class.... I waited to see what the lady would say and do.

And we waited....
Then, at last, she admitted the truth, the whole truth, and nothing but the truth... and it wasn't pretty. She had run her classified ad six times... had not had a single response... and, of course, and worst of all, hadn't made a single penny.

Now, the lady, this aspiring marketer, stood before her classmates.... abashed, humiliated, at rock bottom, a total marketing failure.

Then I told her the first essential truth of marketing: does your dead dog smell? And does it, day by day, smell worse... until the nauseating stench overpowers everything else?
The ad copy you produce is like a dog. Its job is to go out, your servant, finding and bringing home what it captures; the quarry that sustains you and gives you comfort, even excess.
No dead dogs do this... neither do ads which fail to produce responses.
The student began to get the picture.

Her ad hadn't pulled and yet she continued to use it, paying good Yankee dollars to do so.. despite the fact she KNEW the dog was dead, stinking.
Why had she done this?

First, because she was sure, absolutely sure, Her Ad Was Brilliant, the stuff of legend... she was invested in the words... certain that given a chance they would produce the desirable results; aged to perfection, like a fine vintage.

But that is a huge mistake... and now she was willing, and the entire class with her, to find the essential nubbin of truth, that made everything she had done worthwhile.

1) Marketing copy doesn't improve with age. It either works at once, immediately, or it never works at all. Dead dogs never become quick and agile again... they just stink the more.

2) ALL marketing copy, at ALL times must be evaluated, starkly , by results and nothing but results.

3) You must never, ever re-run marketing copy without knowing its previous results.

4) The entire business of marketing is about writing copy, testing copy, evaluating the results produced by this copy, then tweaking the copy to improve it and your overall results.
Marketing is and always be an action sport... it is not for the slothful, lazy, or unassertive.
More tips

** Never, ever become invested in, beguiled by the marketing copy you create. It either works (producing responses and money), or it doesn't. Success isn't everything here... it's the ONLY thing.
** Never re-run ANY marketing copy until you are certain it works; that is, until you have money in hand.
** Trash your erroneous but deeply felt belief that you can find marketing copy which is so good, so responsive that you never have to change it, never have to do anything else with it than run it and reap perpetual rewards.

Such copy doesn't exist, never existed, and will never exist.
Marketing is the most active sport in the world. Those who win at this sport, and the rewards can be staggering, are, to a person, people who are bold, active, engaged... not sleepy-heads hoping against hope that they will find and eternally profit from a few magic words artfully strung together. Those words have never been written.

Thus, energize yourself for the marketing you must do today, for if you want the rewards of marketing you must master and remain focused on and dedicated to the unrelenting truths of marketing.
Otherwise you are hunting with a dead dog... a dog that will never produce results. It will simply stink to high heaven. And that will never do.

About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. He is happy to give all readers, 50,000 free guaranteed visitors for attending his live webcast today. http://www.SuccessRoute.biz/?rd=ph6LwV79 Republished with author's permission by Vaurn James http://SuccessRoute.biz