Monday, January 12, 2015

GOVT Wants Taxpayers NOT Entrepreneurs....WHY?





















We are All are Taxpayers, however, the masses
are mentally dependent on Govt, while the
entrepreneur seeks and often achieves financial
independence from Govt because Freedom is
priceless”.


It's always important to recognise that majority of
politicians/ lawmakers are attorneys and this is
deliberate; therefore, one must ALWAYS respect
the immortal words of Vito Corleone, from the
movie The Godfather, “Lawyers can steal more
money with a briefcase than a thousand men
with guns and masks."


So, politicians always herald the benefits of Capitalism
and Free Market Economics; yet, no plan to implement
Mandatory Entrepreneurship nor courses on Free
Enterprise in Public School System to help reduce current
and future unemployment challenges, while increasing
job creation for those who are not as ambitious. The
obvious question is WHY? Reduce unnecessary social
social welfare spending, reduce crime and generational
poverty so as to better the quality of life for ALL.

SORRY, GOVT profits from Problems not SOLUTIONS.

Sounds mad doesn't it but, there is logic in the previous
statement; therefore, pay close attention to rest of the
article so as to better understand the Economic Mercenaries
and their allies who, maintain the insane institution known
as GOVT and why entrepreneurship isn't heavily funded.

Now, COPORATIONS are the main supporters of today's
Bought & Paid for Congress (Google Citizens United),
yes, campaign contributions but, most people call it
Bribery. Anyway, the reason (s) are SIMPLE but,
Self Preservation is the main culprit and money, tons
of it is the Aphrodisiac that sustains the longevity of
corrupt govt. Darwinism or Economic Darwinism is
about the following: Survival of The Fittest. GOVT
like all entities looks out for Number#1 due to the fact,
over time it becomes bureaucratic and focused on its
own existence rather than serving it's original function.
Like Frankenstein Monster designed to serve it's
creator but, gradually gained POWER and became
uncontrollable causing more DAMGAE and
DESTRUCTION than GOOD..........sound familiar.

Well, GOVT is society's MONSTER that originally was
created for the welfare (forgive the pun) of the people but,
evolved into this entity that is all omnipotent; yet, incompetent
because of it's poor decision making and legislative edicts to
govern and allegedly solve PROBLEMS (Heaven Help Us).
Now, that the monster has run amok and continues to destroy.
What can be done to STOP the tyranny? Now, remember
there are many people who have an investment in the Status-quo.

Well, SOLUTIONS that work are like an Honest-Politician. Yes,
a contradiction in terms; however, there exits a few but the Monster
will seek them out and remove them permanently for obvious
reasons. It's about Power & Control for GOVT and this is why
SOLUTIONS that work are sabotaged from the beginning. Think
about it if, SOLUTIONS are implemented that work then, what
do you need GOVT for in the first place?

Indeed, many societal problems that have existed generationally;
however, reforms that would STOP or significantly reduce problems
are NOT implemented because Special Interest Groups use GOVT
to maintain their interests (political, social, legal and/or Economic);
otherwise, certain people would have to seek a Real Job or pay
appropriate taxes in relation to the revenue they generate thanks
to generous GOVT tax breaks and/or public-funded subsidies.

So, Government and Business are partners but, Government
and Entrepreneurship are the antithesis of each other despite,
the symbiotic relationship that exists between the two
communities. Yes, sounds contradictory but, entrepreneurship
is about Independence, Creativity and Innovation when cultivating
a start up or existing business. Government functions on the
status-quo and often resistant to innovation and/or change
because of the Fear of loss of Power and Control. Clearly,
those on the lower end of the SES Ladder are taxpayers, who
are more easily controlled and will fund future bureaucratic
inertia, while the entrepreneur is just the opposite because he
will move his enterprise in a heartbeat if, economic conditions
are not conducive to him. Needless to say, future taxpayers with
little to no resources and desired because they easily controlled.

Let's change the state of affairs with a shift in MINDSET.
I invite you to review our information because
Educational Reform in Business or more accurately
entrepreneurship is available: http://www.successroute.biz
Talk to you soon,
Vaurn James

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Sunday, January 11, 2015

10 Tips for Writing Business Communications that get results!


















10 Tips for Writing Business Communications that get results!


by Dr. Jeffrey Lant

Face it. If you're like most people having to write is... worse than getting a root canal.

You're not good at it... you know you're not good. You hate sitting down to write... even though you have things that need to be written... and need to be written NOW!

It's not a pretty picture.

Cheer up. I'm about to solve your writing problems forever with a handy check-list you can print and keep readily at hand to be consulted each time the situation calls for something written by you.

1) Be clear on what you want to say... what you need the recipient to read.

A major reason writing is so difficult for so many people is because they have not considered the objective BEFORE writing a word. WRONG. Good business writing is based on stating a clear objective, like this:

I want my customer Linda to order her Venetian blinds today for installation 30 days from now.

Knowing where you're going... and what you want to achieve... makes getting there a whole lot easier.

2) Be clear on what the customer gets.

The person you are writing to -- your customer -- is the most important person on this planet at this moment.

Your job in writing to her is to ensure that she understands EXACTLY what she is getting from you... and exactly what you want her to do and HOW you want her to do it.

ALL business communications that work are based on just 4 vital words:

YOU GET BENEFIT NOW.

Before you write a single word write down each and every benefit the customer is getting from you. Start each of these benefits with the words

YOU GET... and make what they get clear, compelling, and motivating.

3) Make an offer and make sure that offer is meaningful.

As I write the economy is punk, anaemic and anything other than robust. So what? That just means that in order to motivate your customer, you must improve your offer, adding another scoop to the ice cream cone you are offering.

Craft this offer before using it. Make sure that what you're offering is valuable... and that you present it in such a way that it jumps off the page and seizes the recipient's brain, thereby inducing that "I've got to get this" feeling that ensures success and money in YOUR pocket.

Offers are everything... when you're making a grand one, say so in no uncertain terms.

4) Keep what you write short and sweet. People hate reading only slightly less than they hate writing!

Dwight Eisenhower, who after all was a military man, required his cabinet secretaries to present their policy recommendations in memoranda not more than 1 page. The president's point was simple: if you're clear on your objective, one page is sufficient to get your point across.

5) NEVER use text language in a business communication.

Text language is sloppy language; it's also language that can easily be misunderstood. The essence of business writing is enabling your customer to get the gist, the essential point promptly and easily. Text message s are often confusing and unclear, the exact opposite of what you want: just because people get it fast, doesn't mean they get it accurately!

6) Make sure you give your customers crystal-clear instructions on what to do and how to do it.

Before asking a customer to follow your instructions... follow them yourself. You might find the results instructive.

The sad truth is, far too many instructions for customers have never been tried by the people providing these instructions. As a result, they are muddled, confusing, incomplete, and unclear. Ouch! That's why you must try them before you send them. Do that now!

7) Make it clear how to get in touch with you.

As humans we have created a network of communications which enables us to connect instantly with people worldwide. Problem is, we're less dazzling about providing the necessary instructions enabling us to profitably use this network.

Be different! Give your customers the complete and essential communications information required to connect with you... and make these details clear and easy to follow.

This information should include, but is not limited to:

* telephone * fax * cell phone * e-mail, etc.

8) Review your communication before sending it.

Receiving as I do dozens of business communications daily, I can assure you that if proof reading is not dead, it most assuredly is on the critical list. People nowadays claim to be so "busy" that they beg your indulgence for sending communications that would embarrass a schoolboy, sloppy, sloppy, sloppy in the extreme.

That's why you must never forget this: people, fairly or not, evaluate your ability to handle a project by not only how quickly you deliver your words... but by the accuracy with which you present them. In short, presenting properly is an important ingredient in whether the customer decides to do business with you at all. That's why the most important writing you will EVER do is ...re-writing!

9) "It don't mean a thing if it ain't got that swing."

Now for the acid test. Does it move?

The less experience you have had in writing prose that both informs and moves people to action, the more important is this step: reading what you've written before sending.

A word of caution: this stage can be painful, very painful indeed if what you've written is full of grammatical and other errors; if it's turgid, sluggish, like walking through a bog. Yes, it can be painful indeed.

Remember, you can only advance if YOU deal with such problems before you inflict them on your customers! So read what you've written and be glad to correct before your unfortunate customers wince at the same words (and errors).

What you're looking for is not only accuracy but a lilting cadence, clear, agile, pleasant to hear, irresistible to read. It takes time to create... but it pays off for a lifetime.

10) Say it with conviction and sincerity

One more thing, an absolutely essential thing: make sure that what you write is sincere, honest, and based on strong convictions. If not, what you write can never be truly convincing because it has not convinced you.

To write without belief is to create something which, at heart, is hollow and lifeless. It cannot work with others, because it has not worked with you.

Thus, before you even think of writing, make certain you believe in what you're writing. Feeling and injecting this confidence into what you write is the best way to get and hold the attention of all customers. After all, they value and require want sincerity, truth, candor, too. They want to know that you stand behind the words you're sending. If you present your message in such a way, you are well on your way not merely to writing a persuasive communication but to establishing and cementing that all-important lifelong relationship with your customer . Congratulations! Your writing has come a long, long way!


About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online through automation. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is the author of 18 best-selling business books as well as a consultant and recognized marketing expert. Republished with author's permission by Vaurn James http://www.SuccessRoute.biz

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Tuesday, January 6, 2015

101 Backend Marketing Offers










101 Backend Marketing Offers
Introduction
This ebook includes 101 backend marketing offers. It lists you all kinds of special backend offers you could create to increase your sales after your prospect takes a certain action. And you could also use them for front end sales too. Plus, it gives you many different ideas for free bonuses that will help influence people to buy instantly.
1) You could present a 'subscriber only' offer to people after they subscribe to your ezine. Research suggests, you might persuade them to buy faster by giving them a bonus info guide.
2) You might market a 'final cutback' deal to your prospects after they play your online game. In one respect, you could allure them to purchase easier by offering them free graphics.
3) You can advertise an 'upsell offer' to your visitors after they buy your ebook. Results show you can alter them to order quicker by awarding them a no cost report.
4) You should promote a 'price drop' sale to your leads after they enter in your sweepstakes. After further review, you can appeal to them to invest comfortably by granting them a bonus coupon.
5) You could endorse a 'downsell offer' to people after they sign up to your ecourse. As a general rule, you might arouse them to pay successfully by rewarding them a free checklist.
6) You might plug a 'inventory clearance' sale to your prospects after they learn your training. I has been said, you could assert them to spend money securely by furnishing them a no cost webinar.
7) You can launch a 'one-time' offer to your visitors after they order your report. Let it be said, you should assure them to shop confidently by providing them with a bonus ebook.
8) You should pitch a 'price reduction' sale to your leads after they study your resources. It's safe to say, you can attract them to buy effortlessly by citing them a free teleseminar.
9) You could release a 'limited time offer' to people after they register for your teleseminar. The research shows you might persuade them to purchase swiftly by issuing them a no cost consulting.
10) You might publicize a 'price hike warning' offer to your prospects after they volunteer for your expertise/service. From time to time, you could bend them to order rapidly by rendering them some bonus backlinks.
11) You can propose a 'gift wrapping/dropshipping 'special to your visitors after they purchase your software. As you will see, you can bribe them to invest now by supplying them with free training.
12) You should suggest a 'make your money back' affiliate deal to your leads after they donate you a gift. Surely, you can bring about them to pay in seconds by handing them no cost content.
13) You could introduce a 'special' deal to people after they enroll in your webinar. It seems likely you might bring them to spending money in minutes by serving them a bonus seminar ticket.
14) You might recommend a 'buy one get one free' deal to your prospects after they comment on your blog. Common sense tells us you could budge them to shop instantly by presenting them a free add on product.
15) You can present an 'add on' offer to your visitors after they spend money on your script. If memory serves, you should cajole them to buy immediately by extending them no cost resell rights.
16) You should market a 'multiple product pass' offer to your leads after they observe your webcam. What is significant is you can captivate them to purchase fast by advancing them bonus master rights.
17) You could advertise an 'affiliate product recommendation' to people after they pick up your graphics. In a similar manner, you might cause them to order speedily by tendering them a free article archive.
18) You might promote a 'buy through my affiliate link bonus' deal to your prospects after they research your offer. In simple terms, you could influence them to invest promptly by dispensing them no cost private label rights.
19) You can endorse a 'freebie' offer to your visitors after they get your web site templates. Generally speaking, you should charm them to pay soon by giving them bonus brandable rights.
20) You should plug an 'affiliate contest' promotional offer to your leads after they visit your blog. To be specific, you can coach them to spend money right now by offering them free e-class.
21) You could launch an 'upgrade' offer to people after they acquire your book. As things stand now, you might coax them to shop in a flash by awarding them a no cost membership.
22) You might pitch an 'affiliate product rebate' offer to your prospects after they explore your free excerpts. It is widely stated, you could command them to buy quick by granting them a bonus workshop.
23) You can release a 'deluxe offer' to your visitors after they pay for your e-report. What is striking, you should condition them to purchase pronto by rewarding them with free forum access.
24) You should publicize a 'all fees waived' offer to your leads after they preview my sales letter. Studies show you can convince to them to order right away by furnishing them with buyer only instant affiliate commissions.
25) You could propose an 'early bird' offer to people after they obtain your DVD. New findings suggest you might convert them to invest at once by providing them a bonus ecourse.
26) You might suggest a 'customer only sweepstakes/contest' to your prospects after they review your PLR products. I submit that you could convince them to pay momentary by citing them free surprise bonuses.
27) You can introduce an 'also try deal' to your visitors after they grab your CD. The proof suggests you should direct them to spend money on the double by issuing them a no cost video.
28) You should recommend a 'product updates' upgrade offer to your leads after they give you an opinion on your business. Supposedly you can draw them to shop today by rendering them mystery bonuses.
29) You could present a 'pre-order offer' to people after they join your membership site. The one thing for sure is you might drive them to buy at his moment by supplying them with a free audio.
30) You might market a 'hard copy' version upsell offer to your prospects after they check out your MLM program. It is no surprise that, you could cause them to purchase in a minute by handing them a no cost installation.
31) You can advertise a 'hot bargain' deal to your visitors after they spring for your guide. I suspect that you should enchant them to order now by serving them a bonus excerpt.
32) You should promote a 'resell rights upgrade' offer to your leads after they confirm your subscription. The best I can tell is you can encourage them to invest here and now by presenting them a free JV program.
33) You could endorse a 'percent off' discount sale to people after they deal for your checklist. A couple people state that you might energize them to pay on this day by extending them a no cost trial.
34) You might plug a 'private label rights backend' offer to your prospects after they opt in to your free trial. Some theorize you could enlist them to spend money at the present moment by advancing them a bonus 100% commissions.
35) You can launch a 'dollar amount discount' sale to your visitors after they bid on your antique. At this time, you should entice them to buy in a second by tendering them a free sample.
36) You should pitch a 'pay no sales tax' offer to your leads after they take your class. It is true that you can entrap them to buy shortly by dispensing them a no cost resource list.
37) You could release a 'dime sale' offer to people after they take your survey. Week to week, you might escort them to purchase in the future by giving them a bonus newsletter.
38) You might publicize a 'donate a percentage of profits to charity' sale to your prospects after they accept your present. In all truth, you could excite them to order ASAP by offering them a free stories.
39) You can propose a 'fire sale' offer to your visitors after they try your resell rights. As it turns out, you can attract them to invest timely by awarding them a no cost software.
40) You should suggest an 'accept the competition's price' sale to your leads after they sign up to my affiliate program. It is my understanding you can fascinate them to pay suddenly by granting them bonus transcripts.
41) You could introduce a 'take way bonuses' deal to people after they shop for your offline product. Usually, you might force them to spend money without thinking by rewarding them with free articles.
42) You might recommend a 'only (no.) left' sale to your prospects after they become your social friend/follower. The prevailing view is you could get them to shop acceptably by furnishing them a no cost product critic.
43) You can present a 'today-only' offer to your visitors after they promote your product. The way it stands, you should get them to buy objectively by providing them a bonus booklet.
44) You should market a 'product retiring forever' sale to your leads after they publish your article. Along the way, you can govern them to purchase without hesitation by citing them a free photo gallery.
45) You could advertise a '7 day trial offer' to people after they market your web site. By way of thinking you might guide them to order plentifully by issuing them a no cost classified ad.
46) You might promote a 'deferred billing sale' to your prospects after they beta test your program. Once in awhile, you could hearten them to invest accordingly by rendering them a bonus sneak preview.
47) You can endorse a 'holiday sale' to your visitors after they advertise your service. The plain truth is you should hook them hypnotically to pay by supplying them a free coaching.
48) You should plug a 'low beta test price' offer to your leads after they invest in your transcripts. As a whole, you can hound them to spend money without procrastination by handing them a no cost interview.
49) You could launch a 'birthday' sale to people after they link to your web site. Word has it that you might hypnotize them to shop simultaneously by serving them with bonus distribution rights.
50) You might pitch a 'volume pricing' sale to your prospects after they fetch your tutorial. Worthy of note is you could incite them to buy emotionally by presenting them a free future bonus.
51) You can release a 'warning ends soon' offer to your visitors after they participate in your forum. It is self evident that you can incline them to currently purchase by extending them no cost email consolidation.
52) You should publicize an 'anniversary' sale to your leads after they take your poll. An obvious fact is you can induce them to order on clue by advancing them a bonus MLM program.
53) You could propose an 'urgent product' will disappear offer to people after they become member of chat room. Occasionally, you might inflict them to invest progressively by tendering them free email support.
54) You might suggest a 'wholesale' price offer to your prospects after they back link to your site. On occasion, you could influence them to pay eventually by dispensing them no cost counseling.
55) You can introduce an 'auction running out of time' offer to your visitors after they download your app. Every so often, you should inspire them to spend money gladly by giving them a bonus ezine.
56) You should recommend a 'introductory' price sale to your leads after they look at your interview. Speaking objectively, you can inspirit them to shop faithfully by offering them free audio version.
57) You could present a 'software/script installation' upsell offer to people after they give away your demo. To make it simple you might interest them to buy at will by awarding them a no cost article submissions.
58) You might market a 'pre-release' offer to your prospects after they index your submission. In my opinion, you could justify them to purchase adoptively by granting them a bonus video version.
59) You can advertise a 'last chance markdown' sale to your visitors after they submit you an article. Make the point that you should launch them to order openly by rewarding them with a free gift.
60) You should promote a 'vip joint venture partner' offer to your leads after they post comment to your blog. All the factors being equal, you can lead them to invest faithfully by furnishing them a no cost pdf.
61) You could endorse a 'easy pay option' deal to people after they invest in your coaching. As it stands, you might lure them to pay subconsciously by providing them a bonus gift certificate.
62) You might plug a 'customer only' membership offer to your prospects after they read your press release. Others insist that you could magnetize them to spend money logically by citing them with a free web site critic.
63) You can launch a 'one click upsell' deal to your visitors after they access your sample. For the most part, you can manage them to shop instantly by issuing them a no cost web cam access.
64) You should pitch 'a technical support extension' offer to your leads after they refer friend. In particular you can maneuver them to buy encouragingly by rendering them with bonus 2 tier commissions.
65) You could release a 'name your own price sale' to people after they enlist in your newsletter. Past experience tells us you might motion them to purchase directly by supplying them a free lesson.
66) You might publicize a 'personal consulting' upgrade offer to your prospects after they tell their friends about your freebie. It can be reasonably stated you could motivate them to order rationally by handing them no cost affiliate forums.
67) You can propose a 'rollercoaster pricing' sale to your visitors after they list your advertisement. At this period in time, you should move them to invest inspiringly by serving them with a bonus DVD.

Thanks,
Vaurn James

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Sunday, January 4, 2015

Kids Are Expensive.....Avoid Fatherhood and Try Home Business Instead



 Kids Are Expensive.....Avoid Fatherhood and Try Home Business Instead

Historically he's been the leader, provider and
overall responsible for everything and everyone
in his domicile; however, his RIGHTS have
diminished and responsibilities increased,
while losing his freedom if, he cannot afford
the expenses due to signing the Legal Contract”
.......Vaurn Elderfield James


So, the World's Oldest Profession is Prostitution but,
did you know Marriage and/or Parenthood are the
World's Oldest Business? Yes, I know in past articles
I insisted SALES was both the oldest profession and
business but, I was clearly wrong because mummy
and daddy had to enter into a partnership to create a
Business Entity known as a Family that was facilitated
through a Legal Contract called MARRIAGE or better
known as “Tying the NOOSE”. Oh yes, in all marriages
there is a third partner in this menage-a-trios the STATE.

So, do you realise anyone who successfully confirmed
Marriage and/or Parenthood became a Business Owner?
Yes, but, most men don't view nor recognise that their
decision to “Tie The Noose” and/or become “Daddy”
in the long-run will cost them significant sums of their
current and future (Yes, 401K) earning abilities/potential.

Now everyone has heard of Alimony (Vaginamoney) and
Child-Support because both a re billion dollar industries
MONESTISED and controlled by GOVT ; however, do
you realise the start up cost for one child as per the United
Staes Department of Agriculture is approximately $250,000
Dollars (0-18 years old). Yes, a quarter of a million dollars
from birth through age 18-years old which doesn't include
college and other expected miscellaneous expenses. So, is
it worth spending $250,000 per kid... oh yes, most people
have more than one child; therefore, let's increase the cost to
$500,000.00 Dollars.......Christ!!!!!!!

What could you do with $250k-$500k dollars? What kind of
investments or purchase of stocks you could make with such
a large sum of money? Think about it long-term. Since, marriage
has a failure rate of more than 50%, women initiating 70% of the
divorces and child-custody is given to the mum 90% of the time.
Oh yes, a request for an adjustment (increase ) is always granted
by the Family Court Judge then, what is the benefit in becoming
a FATHER? Well, the answer is SIMPLE....the same benefit in
being married and that's another Institution where you have
to be an inmate mentally before volunteering for this form of abuse.

So, the institution of FATHERHOOD has become less attractive and
more expensive for men for obvious reasons. Allow, me to
offer a better solution for the replacement of Women and Children.
Home Business or Business which is about relationship building.
Yes, you develop an intimate relationship with a female and sire
children to form that Corporation called a Family. Only, problem
with this unique busibess venture there are hidden costs like
: Alimony For Life, Child-Support w/College Years, Child-Support
w/Paternity Fraud and miscellaneous Family Court fees....lovely!!

So, consider the Cost-Benefit Analysis of being a traditional Daddy
versus entrepreneur and what is the payoff ? Exactly, in a capitalist
society Cash is King but, the more people you help in making cash for
thm then, you are elevated to status of Emperor. Seems if, you develop a
relationship with serious-minded entrepreneurs to create a WIN-WIN
for both then, your benefits are more PROFITABLE and long-term.

You can get everything in life you want if you will just help enough
other people get what they want. Zig Ziglar

So, are you ready to increase your VALUE and Skills
as a Home Business owner/entrepreneur and generate
Consistent, Predictable and Long-Term Residual
income for Yourself and not your former partner?

If yes, then, I invite you to examine our information and
eliminate any Self Limiting Beliefs that are costing you
Money and accelerating YOUR arrival in the MLM Cemetery.


Behind every great man is a man greater, his father.” 
― Habeeb Akande






Vaurn James
Consultant








Thursday, January 1, 2015

What Is Hot For Internet Marketing Business Today




What Is Hot For Internet Marketing Business Today


If you aren't sure what is hot for internet marketing business today I have one word for you: Panda. You may have heard people doing a lot of talking about Panda lately and if you aren't sure what it is I will help you out. In this article I will explain what Panda is, whether it is a good or bad thing and what you need to do with your business to make Panda work for you.

Panda is an algorithm update by Google. It was actually implemented in early 2011 and it sent many people into a tailspin. There has been much written about in regards to Panda and, as you can imagine, not all of it has been accurate.

For this article on what is hot for internet marketing business today I want to start with the basics so if you're not sure what an algorithm is it is basically just the computer program that Google uses to define how websites will be ranked.

I'm sure you know that there are millions of sites on line and more everyday. All the search engines want to make sure that when you and I go to the search engine to find information on some product or service that we get just what we are looking for. They want our results to be as spot on as possible. To that end they are always tweaking their algorithms.

For us as internet marketers these tweaks aren't really a bad thing it just means that we need to stay up to date and we may need to make some changes to our sites and the way we do things so we don't lose any of our rankings.

One of the biggest things that came out of the Panda update was the way that people did article marketing. It was common practice that people would find a list of keywords associated with their niche market, write a bunch of fairly generic low quality articles (or have them written for them) and submit them all over to these huge sites called article directories.

The problem, at least according to Google, is that the majority of these articles were repetitive with little new information being presented and these huge article directories had millions of them.

That was a no- no as far as Google was concerned. For that reason many of these article directories suddenly found themselves on page 512 instead of page one. As a result their traffic went from a raging river to a trickle virtually overnight.

Scary, right? But it isn't all bad and it isn't the death of article marketing. You just need to learn how to do it better. Today the articles need to be longer for one thing. They should be at least 700 words long.

But that's still not enough, they must also be relevant to the topic at hand, they shouldn't be loaded up with mindless keyword phrases and they must be well written.

You should also make changes right on your website too. Add new content regularly and follow the same quality guidelines I just spelled out. In addition don't make your site all about keyword optimized content but rather just focus on a topic. If your site is about dog training make that your focus when creating your content.

For example, don't get so caught up on a bunch of mindless keywords: dog training for German Shepard's, Dog Training for Rottweilers, Dog Training for Poodles, etc.
Instead go for topics like: the best dog collars for dog training, should you use treats for dog training, how long does it take to train a dog, etc. See the difference? These are topics not just keywords.

So, that is what is hot for internet marketing business today. Follow these simple tips and you shouldn't have to be afraid of the big bad Panda.


Vaurn James is the Owner of http://www.successroute.biz Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.


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Saturday, December 27, 2014

Providing SOLUTIONS is Your Business








Providing SOLUTIONS is Your Business

Always talk about SOLVING your customer's
problems and NOT your own”.


So, your business is not about SALES nor
MARKETING. Impossible, without them your
business will quickly arrive and remain for all
eternity at the MLM Cemetery the Final resting
place for DEAD DEALERS.......lovely ambiance.

It's hard to believe; however, the success of any
business has multiple essential components that
must work together in a symbiotic relationship to
provide good service to the customers and monetary
gain for the business. One might say business is
about Relationship Building (SOLUTION) between
the owner and his/her customers. This is a form of
partnership or marriage; however, I strongly advise
against signing a Legal Contract and seek intimacy
with an entity that will not cost you Lifetime
Vaginamoney and/or Child-support....this is called a
WIN-WIN for everyone.

Well, the title is TRUE and the reason(s) is very SIMPLE.
Oh yes, there exists a symbiotic relationship between
a business and its customer base as indicated by the
products and/or services that are designed to solve
a problem, while generating Consistent, Predictable
and Long-Term Residual Income for the business.


People will ALWAYS pay a fortune for a SOLUTION
to a problem because it ensures long-term profits with
little to no work over the course of time. Sounds too
sweet but, that 's the reality of Business in today's online
and off-line world of commerce. So, the reason is clear
and Solution is logical; therefore, YOU are a PROBLEM
SOLVER.

If, you think about it Life is about Solving Problems.
If, you recall those challenges back in school with math
and how good you felt once you arrived at the correct
answer. Well, you are doing the same thing throughout
your life and business is part of that journey. Now, arriving
at the correct answer is vital but, the REAL MONEY is
in developing the right methodology to arrive at the
right answer and this is how fortunes are made and secrets
to success are guarded with the utmost of vigilance..

Alright, you now have the task of marketing your
skills and knowledge to your desired target market
and inform them, that you are here to Help them.
Yes, HELP them and not yourself because you want to
build a relationship that is both Long-term and Profitable
for all parties involved...create the proverbial WIN-WIN.


So, how do you develop the skills, abilities and knowledge
to demonstrate your credibility as a Problem Solver? Well,
that process begins “the moment you decide to START
a business and until that same business ENDS”. Now,
most smart people just model themselves after a successful
existing entrepreneurs where you learn the basics of being a
successful entrepreneur. Yes, it's on the job training and the
learning in truth, NEVER stops. This is why successful business
owners maintain the White belt attitude in Martial Arts,
“anyone can learn from anyone, regardless of experience”.
Makes sense to those who believe in customer satisfaction
and success as a business owner.

Now, as a problem solver it's important that you remain
receptive to listening, learning and applying information
to achieve a SOLUTION irrespective of personal feelings
or beliefs. This makes sense; however, like any challenges
in life we all want to find the quickest, easiest and least
expensive way of getting what we want due to our own
narcissism. Hey, it's only natural to want immediate self-
gratification; however, that's our downfall because in the
long-term we deny ourselves the opportunity to develop the
needed skills/abilities to overcome challenges encountered
in future business dealings. It's about being Independent
and creating a solution to challenges. In doubt, just ask any
Mindless automaton in Corporate American and difficulty of
getting ahead. "Don't find fault; find a remedy". -- Henry Ford

GOVT., is a perfect example of the antithesis of developing
SOLUTIONS to problems. If, you think logically about it
GOVT intervention addressing issues such as Crime, Unemployment,
Poverty and other societal problems, the goal isn't truly about
achieving an effective solution because that would eventually,
lead to the elimination of their services. In essence, GOVT Profits
from PROBLEMS; hence, intervention to address a non-existing
problem isn't good for business of Govt Bureaucracy. No, it's
more about satisfying the more influential customer base (political donors)
that impacts policy through their Economic and Political muscle.
Needless to say, Charity begins at Home and GOVT., is in no
hurry to put itself out of Business by actually implementing
SOLUTIONS to problems that actually work.


Evidence-Based research is all the rage in popular
media; however, the caveat to it is the following:
“Opinions don't affect facts, but FACTS should
affect opinions, and do, if you're RATIONAL”...
Ricky Gervais.


Well, being in the entrepreneurial spirit I invite you to review



Vaurn James
Consultant



Saturday, December 6, 2014

What's Your Social Signal? A primer for using social media.




What's Your Social Signal? A primer for using social media.

Before the Internet came along, people would look you in the eye and size you up based on your appearance or perhaps your handshake.

These days people judge you based on your Social Signal without possibly ever having met you. This time, there really may be no second chance to correct the wrong message.

What's your social signal?

It's the vibe, the feeling, the sense that you give off from your social media posts.
It's your online "first impression".

That's right, it used to be said that people made a judgement about you in the first 30 seconds of meeting you.

Now they review your social media posts on Twitter and Facebook and form an impression of you immediately and sometimes permanently.

So think about this in the context of being a business owner. Think about what you are posting or not posting, both reveal something about you and your business.

Negative posts reflect poorly on you not just now. Long after you're gone, negative, impulsive, ill-advised posts or rants can live on.

Not posting or not using social media can also be a problem.

The kinds of things you post online form a picture about you, your personality, your interests, what matters to you, your ideas, beliefs and personal and business philosophies.
And not just to your friends, but to the the world at large, potential employers, your neighbors, associates, customers, friends and family.
Online posts - good and bad - can last forever.

The good news is YOU can control the content. You can create the conversation. You can build a lasting positive Social Signal that conveys the right image for yourself and your company.

One of the downsides to social media is it that it's INSTANT and LASTING. Censor your posts in consideration for the viewpoint of the reader. After-all successful business owners know that its more about your customer then just being about you. Positive, honest connections with people lead to more profitable long term business relationships and happy customers.

So what do you post to give off the right Social Signal?

Post and share, tweet or retweet positive, genuine stories, and images.

Share images of yourself, your staff, your community projects, your volunteerism, your products.

Video sharing is encouraged for promoting your company, products and services. Videos don't have to be ultra professional, a simple web cam will do and a sincere script will work. An honest unpolished approach is refreshing and appreciated by a smart public. Search engines gobble up video content, so produce and share good quality videos with useful content.

Be sensitive and thoughtful in your posts in what you say and how you say it. It's a lot easier to take a few moments to consider the best choice of words, then it is to issue an apology - if you even get the chance.

If you comment on other social media posts, make them positive statements, helpful, not negative.

If you have a company blog, produce useful content, images and video to both help your current customers and draw in new customers (and search engine indexers too).

If you are a business owner or consultant, make your posts about your business, present yourself as an expert, whatever it is you know about, share it.
It doesn't matter if you are a dog groomer, or an exterminator, make your social posts work to promote a positive image of you and your services.

In the online stage, helping is not only well advised it makes good business sense. Help your customers, help your prospects, help yourself by creating a positive Social Signal.

I often hear from people who don't see the value of Twitter, or who think Facebook is a waste of time. Ok that's your opinion, and you are welcome to it but understand that the rest of the world IS using those services. Those people are your prospective customers, now and in the future. Those people DO use those services and want to connect with businesses using that medium. You can't ignore this opportunity to grow your business, and reach a worldwide market that is growing and demanding more convenient communication and access. So by NOT having a Facebook account, or a Facebook Fan page for your company or Twitter account, Linked In account, Instagram account and so forth, you are missing out on business opportunities and connections with your customers. In this way NOT posting ALSO plays a role in creating your Social Signal. It sends the wrong signal to your customers that you don't care about connecting with them, that you don't have an online presence, and you aren't keeping up with the times and needs of your customers. It makes your business (and you) look outdated, behind the times, unavailable, unaccountable.

So having read this, ask yourself, "What's my Social Signal" What message am I sending about myself, or my business? How will people judge me based on my social media presence?

Why not make your Social Signal and your online impression the best it can be.



About the Author

Sandi Hunter is the President and Co-Founder of Worldprofit Inc. For over twenty years, Worldprofit has provided web-based training, support and specialized software and advertising for small and home based business owners. Republished with author's permission by Vaurn James