YOUR money is in THEIR pocket. What you have to do to get it out.

by Dr. Jeffrey Lant I've taught marketing for more years than I care to remember. The biggest challenge is getting students to understand how marketing works. What is it? Why do you need it? How do you get the biggest return? To answer these questions, I came up with a simple image that works wonders: YOUR money is in THEIR pocket. Do you want it to stay there... or do you want to get the funds into YOUR pocket? Bingo! Light bulbs start going on around the class room as one student after another "gets it." Of course they want to get their money out of that pocket. We're ALL clear on that. The discussion then shifts to how to get it out... and how to do it FAAAST! The Pivotal Role Of The Offer "Try this," I say to the class: walk up to someone on the street and ask them for $50. Will you get it? Unlikely. Instead be prepared for dirty looks and worse. "Asking," I say, "ain't getting." The students nod their heads knowingly. They've been there... done that. "Ok," I say. You guys get this. Then why don't these folks, at which I show them one marketing communication after another (Yellow Pages ad, brochure, direct mail letter, etc.) where supposedly savvy business people spent good money doing nothing more than saying "Here we are, here's what we have." "That," I say "is not marketing. It's just telling... not selling." If you want to make MONEY... YOU must motivate people to part with the bucks. Offers Get People To Move What gets people to buy is offers, offers, and more offers... saying, in effect, I'm prepared to give you * this * and this * and this IF and ONLY IF you take action now to get what I'm selling. "What," I ask the class, "is more likely to get you to respond: just saying here I am, here's what I do." OR saying "I'll give you one hour free for every three hours of my service you book." All knowing, the students say "people will act faster if you give them MORE." Now it's my turn to nod sagely. "Bingo," sez I. Brain storm offers all the time... because you will need an offer EVERY day you want to empty prospects' pockets and move that money I ask the students what days they want to profit in their businesses. They look quizzical: "Well, EVERY day," they say. Another "Bingo" from me. "So, if you want to make money EVERY day... then when do you need to make offers?" ANOTHER "Aha!" moment for my budding marketing masters. The idea is beginning to sink in that EVERY day you want to move money from your prospects' pockets is a day you must make offers. "Make offers," I say, "every day you want to make money." And I write "Money means daily offers" on the chalk board. Open A "Swipe File" Where can you find marketing intelligence, great offers that produce the bucks? In the marketing communications of people who live or die by marketing. And where do you find these? Everywhere! If you want to move money from other people's pockets into yours, start collecting and studying marketing communications. Open a "swipe file," and pop in marketing communications that work. Make this a daily endeavor. When you see ads that work for others, adapt the copy for your profitable use. Don't Stop! Marketing is like breathing. Stop doing it and you die. Finish any day by selecting the offer you'll use tomorrow. Start each day by reviewing how well yesterday's offer pulled. Note these results for future reference; winning ads should be repeated; ads that wilted must die. One more thing: see marketing as a great game, a game that takes everything you've got. Embrace it! Enjoy it! If you don't, your money will stay in THEIR pocket and that's just not acceptable!

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About The Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission.http://SuccessRoute.biz.

Internet Marketing Classe

Internet Marketing Classes

Today, it seems all the rage is some sort of marketing online. Everyone seems to think that this is the new frontier on making money, and to a large degree that is true. But of course, you need to know what you are doing. For that reason you need to take the time to go through Internet marketing classes.

Marketing online isn't really that difficult, though you do have to learn several different skills. Each of these skills is pretty easy to learn, but there are many elements that you need to be able to master if you want an on going business.

There are many Internet marketing classes you can take, both online and off. For the most part you will find as good, or possibly even better, information in the online world. That is because things change very quickly on the internet and offline resources just can't keep up and make the changes to their curriculum as quickly.

Another reason is that many of the classes online are taught by actual internet marketing. They are "in the trenches" and know what works today. They aren't just teaching "theories" they are teaching techniques that they know work because they are working for them right now.

And, one last reason an online class may work better for you is that it will often cost a lot less than if you were trying to take classes at your nearby college. Most offline colleges charge a great deal of tuition and will force you to pay even more for books.

An offline college course may be easier for some people simply because some people like learning things "hands on". They feel more comfortable being able to ask a question right then and there. Having an instructor close at hand to ask questions of if you ever get stuck makes many people feel more comfortable.

After taking your class you will get some sort of "proof" that you've completed the class, whether that proof is a diploma or simply a report card, you will have a way to show that you have actually successfully completed the course (though you might get something like that with an online course too).

The point is this: when you decide that you need to learn more about internet marketing you have many resources you can turn to to get that education. It's up to you to weigh the pros and cons of online versus offline education.

You also need to take your time constraints into consideration. Many adults are already juggling work and family obligations and time is at a premium. For them, taking a class online at their own pace when it is convenient for them may be the best choice.

Just take these things into consideration when you are trying to decide the best type of class to take. The money you will have to pay for the course is important, but so is finding something you will feel comfortable with.

Take the time to find the best Internet marketing classes for you, your learning style, your time and your budget and you can start earning more money online.

Vaurn James is the Owner of http://SuccessRoute.biz">http://SuccessRoute.biz

. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Blogger Relations-Connecting With Your Peers

Blogger relations is: "The process of connecting with peers and your audience to develop relevant content that illustrates your message and brand through content and responsiveness." Blogger relations is not all about the pitch, though. You can't just go barging in on someone else's blog and start pitching your wares. You will not be welcome even if your wares are related to the blog. At first, that is. What you need to do is read, read, and read some more to get the feeling of the blog and those who are posting on that blog. Then you need to start participating and posting yourself. You need to become a part of the "community" you want to pitch well before any pitching goes on. One word of caution, though, make sure you are relevant to the the blog you are pitching, or want to pitch. Too many times blogs get pitched and have nothing to do with the pitch whatsoever. To get a good idea of the topic of the blog, look back at the previous posts and the categories of topics discussed. If your pitch differs from any of these then do not embarrass yourself by trying to pitch that particular blog. Move on and find one that your pitch will be compatible with. After you have done some research into what the blog is all about and you feel it is a good fit you still need to become involved and part of that blog community before doing any pitching. You also need to be up front about who you are and what you are trying to accomplish. Make relevant posts and try to become valuable in that community. When the time is right to pitch the blog, make it as easy as possible for the bloggers to get to your full story. Summarize your pitch and provide a link to the full information. This allows the bloggers to access your information at their leisure and also makes it easier for them to repost your information so others can have a chance to access it as well. If your pitch includes a hard copy report or a book you want reviewed, do not hesitate to send it along. You will most likely get a mention in the blog about your book and a recommendation, be it a good or bad one. Bloggers like schwag. It helps build that all important relationship you want. You have done your research into the blog and you have built the relationship carefully and now are part of that community. You have people who like and respect you and the information you have provided and your pitches are welcome any time. This is how you successfully cultivate good working relationships. Go ahead and start on another blog but make sure you do it the same way you did this one. Blogger relations is becoming one of the best ways to get you information out there. Treat it just like any other word of mouth advertising and you will definitely benefit.

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Republished with author's permission.http://SuccessRoute.biz http://usahovercraft.com/mem/index.cgi?vaurnj

Benefit From Internet Marketings Advertising Tips

A method of promotion that used to be the hot new thing in marketing is internet marketing advertising through banner ads. Banner ads haven?t gone away, of course. You still see them every time you?re online, unless you?re luckily using software that blocks them. But I?ll bet if you stop and think of all the banner ads you saw during the short period of time when you were online recently, all of those companies advertising in those banner ads are huge companies with vast advertising budgets. Few small business owners could afford the banner ad rates for something like the spot at the top of your mailbox when you check your Yahoo! Mail. Internet marketing advertising with pay-per-click programs has also changed the face of online promotion. Now, a business owner can have a small ad displayed through a vast program of providing ads on various websites, and be charged a certain fee each time a consumer clicks on the link. It?s essentially paying for traffic, and the traffic is targeted in that the ad should only show on a relevant website. If a website is all about guitars, for instance, and the website owner is in a pay-per-click program, each time someone clicks on one of the guitar-related advertisements displayed, it earns him revenue. And costs the business owner. Another thing that?s changed the internet marketing advertising landscape recently is SEO, or search engine optimization. Websites used to stuff themselves full of keywords to get hits for a variety of difference searches, whether or not the content was really on their website. Now, keyword ?stuffing? as it?s called can actually get a site blackballed from a search. This keeps web searchers from entering keywords like ?apple pie recipe? and getting search engine listings with an adult site at position #3 and a website full of stolen software activation codes at #5. Now during internet marketing advertising, websites have to use keywords correctly to show their content is expert content and not just a list of random keywords most commonly searched that day. The growing sophistication of the search engines makes ?cheating? to get the most hits a foolish thing to do since the engine can actually block your site from coming up in the results. Proper search engine optimization and keyword use can put your site in the top few results, though, and get you more valuable traffic. When you get that traffic, you have to convert browsers to buyers, and the best way to do that is to make sure they see your product or service several times. One of the best methods of internet marketing advertising is by advertising to people who have given you permission to send them emails through an opt-in list. Visitors to your website will be enticed to sign up for your mailing list by you offering something valuable to them for free for doing so. Then you have their permission do some of your most effective internet marketing advertising--sending them very targeted ads.

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Internet Advertising Help-Use Your Popular Search Engines

Internet Advertising Help-Use Your Popular Search Engines

Have you been trying to break into the online world of business and need internet advertising help? You're not alone. Although many small businesses realize the importance of the internet, they often do not take advantage of what Google, Yahoo, Bing and other search engines have to offer. And many people don't even know what Google Maps is all about - but this is essential if you own a brick and mortar business. Similar services exist in Bing and Yahoo too. These are just some of the many internet advertising places. There are many other venues that you can use to promote your business, products and services: 1. Article Directories and Content Sites. Registering with Ezine Articles (and the hundreds of other article directories), Hub Pages and Squidoo is completely free. Your goal with these sites is to create informative articles about your products/services and publish them here. Doing this will earn you credibility, expert status and possibly higer ranking in the search engines once you start bringing in traffic to your site. 2. Search Engine Pay Per Click Platforms: All of the major search engines and many other search engines offer the possibility for you to advertise on their sites and some of the most sophisticated internet advertising help. It works like this. . .you place an ad based on some keywords that are relevent to your business, products or services. All of the search engines give you free tools that you can use to find the keywords that you want to target. You will bid on each keyword that you advertise and the search engines will also help you to identify what your bid should be. Once you have placed your ad, whenever anyone types in the keyword that you targeted into that search engine, your ad will come up. Where it appears depends on how high you placed your bid and how relevent your ad is to the keywords that you specified. 3. Ezine Advertising. Advertising in online magazines, called ezines, is another very effective way to get started with internet advertising. As with all of your advertising efforts, this requires some research on your part. Your goal is to find an ezine which fits your target market and advertsing budget. Don't discount ezines with small subscriber count. They may allow you to advertise for very little and often have very responsive lists. 4. Banner advertising. Placing banner advertisement on high traffic sites within your indusry is also an effective ways to bring in traffic to your own site. 5. Online Classified Ads. Many online classified sites allow you to place free advertisements within restrictions. Upgrading to become a paid member usually allows you to place more sophisticated ads more frequently than if you are a paid member. Each of these methods offers internet advertising help in the form of written instructions, tutorials and support communities within their sites.

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Easy But Effective Tricks To Video Marketing Success

Easy But Effective Tricks To Video Marketing Success

In order to keep up with the competition in this world, you have to make use of many marketing techniques. Some businesses go with internet marketing, others go with affiliate marketing or even network marketing. There another technique that can be just as useful called video marketing, and you'll learn how to harness its power in this article.

Be confident during your video. Your customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value. Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.

If you creative lightning strikes and you get a great idea for a video, film it as soon as you can if you have the equipment to do so. Granted, getting either professional equipment or personnel might seem like the best route to take, but such arrangements can take time. Capture the energy and essence of an idea while it is fresh. Even an amateur video with authenticity can outshine something expertly polished.

If you're selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers.

When searching YouTube for ideas, don't forget to use the * wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, "How to * a book" may lead you to some crafty questions and answers about working with books creatively.

Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it.

Make thought-provoking videos. No matter what your video is about, try to have your viewers communicate with you about the content. This can easily be done by having comments enabled on your videos. You could try asking for their feedback about something you talked about, or you could end your videos with questions that you'd like them to answer about related topics.

Content is king on a website, in a magazine or in an online video. What you put out to the world not only tells them who you are but also what you're about. If you want them to become clients or customers, you have to give them what they're looking for in a fun format.

All of the other marketing techniques are great in their own right, but they don't hold a candle to what video marketing can offer. Video marketing adds a certain level of success that is unmatched by anything. This article was packed with video marketing information, so use it to give your business more power.

Vaurn James is the Owner of http://www.successroute.biz Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Be Your Own Boss Start A Home Business

Be Your Own Boss Start A Home Business

At some point or another, many people have considered starting their own home business. Who among us wouldn't love to be their own boss, set their own hours, and work out of the comfort of their own home? There are many points to consider, however, when starting your own business. Here's some useful advice.  Dress for success. Working at home sometimes makes you feel as if you can sit around in your pajamas. You want to still dress like you are going into the office. This allows you to be productive and focused on your work. No matter what type of home business you start, you must have a marketing plan ready to put into action. Most every business today requires a relationship with the internet, and there are many marketing packages available on the internet as well as through local and national media. A successful business is never without a successful marketing strategy. Take advantage of the signature line in your email program and make sure it includes the link to your website. This simple act can generate numerous sales. All email correspondence with customers, should include this link so that they can easily find their way back to your website to purchase more product. If you are just getting started with your home business, make contact with your friends and family to let them know what you are doing. Word of mouth business can be very powerful, so simply letting them know of your plans is helpful. Consider offering them a discount on your product to get them motivated to purchase something. A good way to gather information on running a home business is join an online forum on the topic. This way, you can connect with other home business owners and converse about your situations. Many people who work from home will have the same issues and problems as you, so you can share solutions. Promote your home business by offering a coupon for a free sample or a discount for your services. People are attracted to free offers, so this is a good way to bring in new customers. People are more willing to try a new business if they do not have to risk their own money to try it. First you should explore the type of business which would appeal to you most. Assess your goals, interests, and capabilities. The most important aspect is that you must enjoy what you are doing day in and day out. Successful entrepreneurs are the ones who feel passionate about the business they own. An entrepreneur cannot feel passionate and driven to success if they do not enjoy what they do! Utilize social networking to the best of your abilities and then some. If you aren't using social networking within your home business, you are losing out on a great communication method that is used by countless businesses today. Social networking improves your communication, visibility, and even your reputation within the target group you have chosen. Write your way to a home based business. If you enjoy writing, and have plenty to say consider a business in article marketing. You can make money by writing content for the internet. You can write at your own pace and market your skills anywhere you want. There is huge potential in article marketing. The idea of starting a home business is appealing to many people, and rightfully so. Starting a home business need not be as daunting as it might seem. The more you have thought out the steps needed, the better prepared you will be to make a success of it.

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