Your Business is Marketing and Not Sales

Your Business is Marketing and Not Sales

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SuccessRoute.biz's Home Business Report
Publisher: Vaurn James

215-728-4905 or 1-800-417-0196

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Sales is the highest Paid and Oldest Profession in the World.

Any challenge is foolhardy because Selling is the conclusion

of any and all transactions between Individuals involving

product/services. However, the conduit is Marketing.

What kind of IDIOCY is this being presented as Truth?

After all, it's about the Money Lebowski, Cash is King

and it's all about the Benjamins; otherwise, why are you

in business? You don't want to be operating a Non-Profit

Agency which 95% of Marketers/Home Business owners

are achieving in their online enterprise not too encouraging.

Well, it's hard to believe but, there exists an old term that

holds TRUE and more importantly, an accurate measure of

your ability to close a sale. Have you heard the expression,

“It's all in the Presentation” or “you get once chance to make

a first impression”. Think about it, how do you makes SALES?

The process is SIMPLE; however, different methods require

different skills that must be developed to attain success.

Ezine Marketing, Email Marketing, Cold-Calling, Videos,

Live Webcasts, Blogs, Banners, Online Ads, Search Engine

Marketing, Social Networking and Mobile Content, all are

established methods of online marketing designed to connect

with a desired Target Market. Again, how do you make SALES

with these different methods of connecting with the masses?

Well, Sales are the confirmation of a good Presentation or

Method of connecting with your customer who has a problem

and you attempt to bring VALUE to the equation by offering

them a SOLUTION to their problem. So, the focus is on the

PRESENTATION; therefore, how do you ensure a good showing?

Any idea? Well, the most effective way of converting a prospect

into a long-term customer is by Educating them about your

product/service and related benefits. Think about it, no hard-sell

nor the usual rubbish by fast-talking snake-oil Salesmen.

The goal behind marketing is to develop a Business Relationship

where TRUST is established and maintained for the long-term....

similar to Marriage (lol!!!!). Like Marriage it's not 50/50 but,

100/100 but, you are responsible for your own actions within

that relationship.

When you think about that bloody insane Institution called Marriage,

it's a business involving two Individuals who both Marketed and Sold

themselves to each other and the confirmation of the Sale was “Marriage”

or as I affectionately say, “Tying the Old Noose...I mean Knot”. Like

any successful Relationship TRUST is vital; otherwise, no consummation

of the the transaction. All transactions (monetary, personal, etc,) involve

commerce and Marketing is the conduit that facilitates the process.

So, Marketing is involved in everything because as a consumer-

based society it's symbiotic partner “SALES” completes the marriage.

So, when you see advertising about a product or service on a bill-board,

Idiot Box, Bus, Internet, child's lunch box or any other method you can

dream up it's important to remember different Methods connect effectively

with different people.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for

marketing tips and a free subscription to our cutting edge newsletter.

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