Marketing Security Tips Against Hacking

Marketing Security Tips Against Hacking

It is true Wordpress marketing is one of the most powerful marketing tools available on the internet today, but it can be abused. What is even better, is against popular belief, Wordpress can be used for more than just blogging. You can even create your own website through Wordpress. When you are using your Wordpress Marketing software, however, there are a few security measures that you should be aware of or you can risk being deleted from the Google search engine.

1. Plugins:

You need to be sure that you check all plugins before you add them to your site. A lot of the third party plugins sometimes are created by untrustworthy people. They create them in an effort to steal your blog or site. Some of these plugins have also already been banned from Goggle, for your protection and if Google sees that you are using them they will delete your site from their search engine as well.

2. Recent Version:

Make sure that you are using a recent version of Wordpress. This is due to the fact that every software has bugs or errors that are corrected each time a new version is released. When you use the latest version of Wordpress you are avoiding these issues. You need to understand though that even the most recent versions can have errors; so you need to be careful. A good practice to get into is before you download the most recent version do some research. Look for possible problems that others have encountered. If there seems to be a lot of problems do not download it till they have the issues resolved.

3. Admin Account:

All hackers know that Wordpress has a user admin feature. This feature will allow you to do just about any administrative job available on the Wordpress software. Slow these would be hackers down by removing your admin feature. Instead create a Wordpress admin privileges by using the administration feature. After you have done this then you will need to log out of Wordpress and log back in. Then you should delete the admin user. The new admin user should be different from your original one.

4. Password Protect:

You need to be sure that you password protect your Wordpress software the minute you install it. This will give you an extra layer of protection against would be hackers. Please note though if you have a weak password the hackers can still break through so come up with one that contains a combination of both numbers and letters. The harder you make the password, the less chance the hacker has of gaining access to your Wordpress site.

5. Rename Your Database Tables:

Hackers who attack your site will need access to the database table names. The Wordpress Marketing software allows you to change your table names in order to prevent these would be hackers from attacking your tables.

These are just a few of the security measures, which you can use to prevent your Wordpress from getting banned from Google; when you are hacked. There are many others available and you can find them by typing in security for Wordpress into any search engine. Practicing these steps now can save you a lot of trouble and money later.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.  

The 7 numbers that ensure business sales, profits, and wealth. I'll tell youthe secret... but I bet you won't use it! Yet you SAY you want to make money. Pshaw!

The 7 numbers that ensure business sales, profits, and wealth. I'll tell youthe secret... but I bet you won't use it! Yet you SAY you want to make money. Pshaw!

by Dr. Jeffrey Lant.

Author's program note. It's far too early in the morning for me to be up and at 'em like I am. But I'm on a rescue mission, yeah, a real Florence Nightingale. I'm about nothing less than saving your bacon by sharing -- and in every particular -- one absolutely crucial piece of advice; advice that spells the difference between just getting by in your business, profits scarce and spotty and making M-O-N-E-Y!

Let me ask you a question, and ask it in all seriousness. Do you REALLY want a business that makes you money EVERY SINGLE DAY? I know you. At this point in the drama, you're going to tell me -- because you might actually believe -- that you are doing every single thing you can do to get people to call you. And because you believe this and actually believe that you are already doing it, that you don't need to do another thing.

I'm here to tell you different, and the extent to which you "get" what I'm revealing here is the extent to which you make money.

Let's start by looking at the marketing documents you've got now for therein lies the problem... AND the solution.

You want customers... but you aren't doing everything on Earth to get them to call you... amazing!

It's time to take a good close look at the marketing documents you are using right now.

Unless you have good counter tops with plenty of clear space at the ready, it's time to put the ol' kitchen table to work -- again; the venerated place from which you may have launched the business you planned to be a glory to the world, an ever growing financial cornucopia for your old age. Just sitting at this table again, the dreams of Auld Lang Syne rising ineluctably to the surface, may be a jolt, especially if the big dreams of yesterday have generated nothing more than the puny results of today. Let's take a look...

It's time to drag out every single marketing document you're using, developing, or planning to use. It's time you put each one under a microscope and take a real good look-see at precisely what marketing you're doing... not merely what you think you're doing. Be prepared for the shock of your life. Get a good strong chair and the smelling salts you're sure to need... and maybe a friend or two or three with palmetto fans and balm for your ego, about to be severely bruised. Ready? Then let's get going on your hunting and gathering expedition.

List every single form of marketing you are currently using offline... and on; that is brochures, Yellow Pages ads, anything you mail, package stuffers, match book covers, media releases, catalogs, articles and books, messages on envelopes... get the picture? This phase of Operation Profit is going to take a while because you have never, ever done this; thereby depriving you of seeing -- in one place -- every single thing you are using and PAYING FOR to generate more business and generate it NOW.

Look closely, breathe deeply.

The first thing to consider after you've artfully arranged every single marketing document you're using in front of you is this sobering thought: you have spent a ton of money on this stuff. But is it working; is it, that is, making you money? At this crucial moment in your affaires, you cannot afford to THINK. Instead, you must KNOW. You must be stern, unyielding, absolutely 100% focused on what you're spending... and what you're getting; an accounting which will very likely make you most glum and chagrined indeed. That's a shame... but you cannot advance without this critical analysis. You cannot afford to be a sissy now, and that's a fact.

The close scrutiny that can pay off big time IF you learn from it and make all the necessary changes -- FAST!

First, does every single marketing communication include your name, address, email address, URL, AND phone number? Remember this: your marketing communications are only as good, as useful, and as remunerative as they should be IF and ONLY IF they contain COMPLETE follow-up details. If they don't, then you won't get the #1 thing you want: BUSINESS.

But merely including this crucial information isn't enough, not by a long shot. Rather, you must give your prospects a reason to CALL YOU RIGHT NOW, not a day from now, not an hour from now but RIGHT THIS MINUTE. And for this to happen, you must give your prospects a reason to call NOW, immediately, at once, no excuses whatsoever, no excuses at all.

Have you provided this absolutely essential sine qua non of successful business, or have you rather presumed that your customers would know what to do and do it, thereby placing the burden for action on the customer, rather than where it must be: ON YOU!

Now for the meat and potatoes of what makes you, yes YOU, such a rotten marketer: You haven't MOTIVATED and ASKED the prospect to call you. You haven't given her a reason to call you NOW! Instead you sat back confident, obstinate, stubborn in your blind smug assurance that THEY should call YOU without a reason, an offer, even an invitation; celestial know-it-all that you are instead of doing what is necessary, what is mandatory to get these all-important beings, the fountain of wealth to call you NOW, this very minute.

Look at the panoply of marketing communications before you, the communications on which you're betting the ranch. Does any one, even a single one, open with an offer, any benefit at all, for picking up the phone AT ONCE so that you can use your magic to make them better off and make yourself more money? Even a single one?

The plain, honest and horrifying truth is that you are sending out thousands, hundreds of thousand and over your business career, MILLIONS of marketing communications that aren't delivering the customers you must have to get rich. And it's all your fault...

No call to action. No benefit to call about. No business. No wonder!

Here's what you need to do... so that motivated prospects call you... 24/7/365, a wide world of prospects, clambering for the benefits that you, YOU, can deliver, you lucky dog.

Brainstorm motivating language, test, re-write, test again, then dance 'cause. cuz', you are (finally) doing it right.

Try this: "FREE consultation ($150 value). Expert shows you how to make money online. Call (phone number) 24/7 NOW! Profit today!"

Now the acid test. Does even one of your marketing communications open with an offer like this? No? Not even one? Well, then, what you're saying is this, "I want your business. I want your money. But I'll do as little as possible to get it." Wow, what a charmer you are, you are, what a wonderful charmer you are -- not! Under the circumstances, with you doing so little to get your prospects to respond, it is hardly surprising that they don't.

Cut your throat, or cut your losses and PROFIT. Your choice.

Having read this article, you now have two choices. Continue along the road you're now on, the road featuring maximum hubris with minimal results. Or the straight and sure highway to profits, more profits, and predictable wealth. You'll tell me, of course, you'll take remunerative option 2, but we both know you, don't we? You'll say you'll do better; you'll actually mean it, for a day or two. Then back to the same ol' same ol', doing more of what has returned so little.

But at least one of you will heed my strict and certain admonitions, and you'll get rich, really rich. Thus for you I have that indefatigable energy machine, James Brown and his anthem for people who love money and, with my help, are well on their way to getting it.... "I Feel Good."

Find it in any search engine now (recorded 1965) . Play it loud and proud....

"Whoa-oa-oa. I feel good, I knew that I would, now. I feel good, I knew that I would, now So good, so good, I got you."

And that, cuz', is nothing but the glorious truth. Yeah!

About the Author

Harvard-educated Dr. Jeffrey Lant is the author of over a dozen print books, several ebooks and over one thousand articles on a variety of topics. Republished with author's permission by Vaurn James http://SuccessRoute.biz. 

Your lousy communication skills are hurting yourself and others. Here's what you need to do at once.

Your lousy communication skills are hurting yourself and others. Here's what you need to do at once.

by Dr. Jeffrey Lant

It's time to call a spade a spade. We are members of the most communications savvy and personally wired generation ever. Even the tiniest mite has her cell phone with camera. Yet the truth is, the explosion of communications tools has produced less real communication than ever; you and your poor communications skills are one of the culprits. Listen up! After all, it's time your communication skills improved to the level of your communications tools.

The quality of communications is not strained...

You, being an educated soul, are no doubt familiar with Portia's famous speech:

The quality of mercy is not strain'd, It droppeth as the gentle rain from heaven Upon the place beneath. It is twice blest: It blesseth him that gives and him that takes.

(The Merchant of Venice. Act 4, scene 1.)

Bold and even impious, I now advise you (while great Shakespeare rolls in his grave) to change the word "mercy" to "communications," thus:

The quality of communications is not strain'd... it is twice blessed..."

And so it is. Good communications are good for the recipient and for the sender too.

You know this... but you do not act accordingly. Which is why this (shall we say) motivating article is so necessary and why you should take every single word to heart and make radical adjustments in your lamentable behavior.

Poor communicators (with the probability strong that you are one of them) exhibit these traits:

Arrogance. The human animal is a selfish animal, conceived in selfishness and nurtured in the belief that the Great Me, the universe-centered I Am is the most important animal anywhere at any time. As a result, this animal well and truly believes that she is so important that others must feel grateful, even when the communication is not returned. Oh, my!

People (like you?) who do not communicate effectively are people who are telling others, clear as crystal, that they are superior to you; that their time is more valuable than yours... and that these lesser folk need wait (and happily so) and wait and wait some more until you condescend to respond.

Such people by their behavior and non responsiveness clearly indicate that you and your concerns are, by definition, of infinitely less consideration than theirs. And that you'd best be glad for the little you get, for it is infinitely more than you deserve.

Poor communicators are slothful.

Good communicators, effective communicators realize that the business of communicating is like a tennis match. The ball must always be in motion between the communicator and those he wishes to communicate with. When the ball stops moving, the communication stops with it. The person who has stopped the communicating process is , by definition, the lazy, inhibiting one.

All too often the communication stops and is not extended because of unadulterated sloth. It takes work to communicate... it takes work to conceive a message and deliver that message. It takes work to be prepared and move matters to their next stage. However the slothful communicator can and does think of a myriad of "reasons" why he can obliterate the communications process without remorse. Thus he goes blithely on with his affairs while others, fuming, apply language which is ever more blue as time passes and their legitimate reasons for communicating go without any response whatsoever. Oh, my!

A special cycle of hell

For the intractable, for the miscreants arrogant and slothful who will not change, an idea: for them: a special cycle of hell wherein they are asked such questions as "are you hungry?" or "are you feeling hot and uncomfortable?" These hungry and uncomfortable miscreants answer and answer and answer. But response comes there none, ever. Delicious.

Help for the socially challenged and shy johns and janes everywhere.

Yet is the world of the non communicators made up solely and exclusively of the arrogant and slothful? Certainly not. It is also, and in significant numbers, the preserve of the shy, the timid, the socially malaprop, and untutored.

For them a single word: study.

There is one thing and only one thing which sets us apart and elevated from animals of every kind and place... and that one thing is communicating. So, if you truly wish to learn, improve and foster rather than retard communications, here is what you must learn and do.

1) Learn empathy, that crucial ability to enter into the minds and hearts of the people you are to communicate with. What is it they are expecting from you? Deliver that, to the furthest extent possible, and you have the essential element of success.

2) Be prompt about responding. In an age of instant communications, there can be absolutely no reason for delayed or no response at all except your own failure to provide it. The means are at hand; use them "as quick as boiled asparagus." And that's very fast!

3) Be clear on where you can be reached. Assume the person you are communicating with does not have this vital intelligence. State it clearly, thoroughly... and reiterate to avoid any confusion whatsoever.

4) Be willing to try again if the person you are trying to reach (even if that person initiated the communication) fails to respond. Remember, empathy is the basis for successful communications.

5) Above all else, never stop improving your knowledge of communication and its techniques. In this golden age of communications, the overwhelming majority of loaves and fishes will go to the communicating elite... those who make it a point to master communications and steadily enhance their knowledge and expertise. Make that person you!

Give this article to the communicating challenged. They need it so.

Your last task for today is to give a copy of this article to every substandard and inadequate communicator you can. The task at hand, training communicators and enhancing their skills, is a lifetime affair. Start it now. There is so very much to do and so many who need the help.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Jeffrey Lant is the author of 18 best-selling business books, as well as being an internationally recognized marketer. Republished with author's permission by Vaurn James http://SuccessRoute.biz. 

How To Generate Traffic Using LinkedIn

How To Generate Traffic Using LinkedIn

LinkedIn is a great social networking site that if used properly, can help increase your website traffic. Not only do you have to create a LinkedIn profile, you also have to submit the name and the link of your business website to the Website Section of LinkedIn so that people visiting your profile can visit your site too. Keeping the LinkedIn status message constantly updated with a few words about the things you work on or the product or services you offer helps generate website traffic. Make sure you add the blog link widget to your LinkedIn profile so that it automatically informs your profile visitors about the latest blog and Twitter updates you make. Just becoming a member of LinkedIn will not help generate website traffic; you have to be active with regular visits to the site and constant update of your profile. By joining various groups related to your field of work, you increase your website visibility and also draw in more traffic to your site. You have to apply to a group in LinkedIn before you can become a member of it; so make sure you select only groups with many members in it so that your site gets maximum exposure and visibility. Answering some of the questions posted in the LinkedIn website helps draw traffic to your site. Start group discussions by posting interesting questions to the group or by offering helpful information that is perhaps located in your site, and use this as a means of gaining exposure for your business. You have to increase the number of LinkedIn contacts you have by asking other members of LinkedIn to become your contacts. Once you develop the number of LinkedIn contacts you have, you have to send them messages to try and understand their needs and if you have something they may be interested in, you could slowly offer them a solution to their problem. These tips will help you dramatically increase your website traffic just by becoming a part of the social networking site, LinkedIn. INSERT CALL TO ACTION HERE

Mega Profit Product Showcase: » 5 Figure Day - Infinite Leads and $40 per month a POP

Republished with author's permission.http://SuccessRoute.biz.

Are You Ready To Become Self-Employed

Are You Ready To Become Self-Employed

If you are interested in starting a business, or taking over one, you face a daunting task that carries a level of risk and excitement not possible in the 'employee' world.

If the financial independence of self-employment appeals to you - no boss, no income limits as to time and wage, and the ability to let your personal drive determine your compensation - then you will no doubt be eagerly going over the many options available to release you from your current job.

However, the rush of financial excitement must be tempered by the necessary cost of time, money and effort in properly setting yourself up independently.

Despite income claims made by business opportunity companies, or competing businesses, you must be ready to accept the reality of not seeing personal income for several months - or even years.

Starting a self-employed business on the side, while keeping regular employment as your financial security, is a wise method of ensuring your income.

Another option is to have substantial savings that permit you the freedom to pursue your dreams unencumbered with other employment. However, the savings must also be capable of carrying the costs of developing a business along with providing for your material needs.

Do you also recognize the time that is required in starting your own business? In some ways it is almost unnecessary to bring up the point since your passion will likely drive you to spend many hours in your pursuits. If you have other obligations; family, job, social etc. then you will have to consider if you CAN devote the time needed to get your business off the ground.

Having discussed both money and time, you must recognize that there is much more effort extended BEFORE a business is profitable than at any other time in your business. Yes, once you are getting work and are satisfied with the income level you may be very busy indeed but you will then be compensated for it. When you are still cultivating your business - marketing, doing free jobs, searching for clients and customers - you may not be seeing any income, or a very meager one, which makes your EFFORTS seem immense.

Do not falter! If you come to the point when you are working your hardest and doing everything your business requires but still not seeing monetary results, you may hit a psychological wall. This is where truly entrepreneurial individuals see an obstacle to overcome as opposed to a dead-end to their hard work. Passion for their work and the strong desire to work for themselves overcomes any perceived barriers and moves them to keep going and ultimately becoming very successful.

By persevering you will certainly see the fine fruits of your labors and prove to yourself and others that the benefits of self-employment far outweigh the mediocre status quo of the typical worker's daily grind.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

How to get thousands and thousands of responses to yourblog... and what to do when you get 'em.

How to get thousands and thousands of responses to yourblog... and what to do when you get 'em.

by Dr. Jeffrey Lant

Of course you already have a blog, right? You are, I mean, on the cutting edge of the Internet, yes?

Well, if you are still blog-less today is indeed your lucky day, because I am going to show you right here, right now how to use your blog to get not a few but a positive avalanche of the best prospect leads on earth. And the great thing is, you can start today, this very minute.

Now affirm and reaffirm this: when you're in business, running a business blog, the objective is and always will be to generate terrific prospect leads... and follow them up to make money.

It's easy to forget the objective when you're publishing a blog which can all too easily be seized by the shear joy and vanity of seeing your name in print. Folks, if you need lovin' and crave adulation get a dog. They give unqualified affection. But don't subvert the purpose of your blog.

Nothing sells itself, absolutely nothing.

I have amongst my marketing students some of the very brightest people around... and when they make a mistake, I know the pedestrian run of mankind and marketers are making it, too, in spades.

One of the most rooted errors of these folks is the pernicious, invidious notion that their blog and its contents will sell themselves; that what they are promoting and selling in their blogs needs no introduction, nor powerful words of recommendation; it's good enough on its lonesome.

In a word: rubbish! In two words: complete rubbish!

Dear friend, there is nothing in this world, not the policies and messages of presidents, popes, and sovereign kings; not the very finest example of the most potent of salubrious medications; not the safest swiftest modes of transportation.... absolutely nothing sells itself.

Once you have realized this essential truth of business, you enter a new, higher level of commerce and marketing... for you are now a puffer in the Great Age of Puffery.... and your daily objective is clear: to puff better, more artfully, more carefully, more successfully than any other puffers on this planet. He (or she) who puffs the most, the best, reaps the most.

Thus, say you intend tomorrow to publish a jim dandy article on some subject of note and significance. The duffer puffer, the one on the bottom of the marketing heap, merely publishes the article, with this unvoiced sentiment: "Here's the article. Make of it what you will. I can't be bothered to tell you why you should read it... perhaps I don't even know."

And some dare call this marketing.

Now, try this instead...

(puff the day before you publish the article.)

Tomorrow, you readers have an incredible gift coming. I persuaded internationally known author and commentator Dr. Jeffrey Lant to let me have, in advance of publication, his latest article. It details the truth about the relationship of Snow White with those with-it guys, the 7 Dwarfs. You won't believe what one of the most perceptive commentators around has discovered about Snow... and those Dwarfs. Can you say 'Happy.' You certainly will tomorrow...."

With these fast-moving words, you are keeping your audience, your present and future customers all, on the very edge of their seats. You want them in a pother of anticipation and excitement about What Happens Next. You, cleverkins, are ascending in the crucial business of puffery; selling the sizzle, not the steak. And you're frolicking all the way to the bank.

Remember, puffing is not something occasional or episodic. It is not merely one essential thing in marketing; it is the essential thing and it must be regarded accordingly... from this moment on. Let me make this point absolutely, crystal clear:

If you want to sell a product, you must puff it.

If you want to sell your service, you must puff it.

If you want a person to read your blog, you must puff it.

If you want that same person to read an article in that blog, you must puff it.

Get the picture?

A few more hints

Your puffs must appear prominently in your blog, at least 1 at the top of the first page.

They must be short, enticing, action oriented. They must radiate a single imperative message: Look at all you get, look how delicious it is, grab it, grab it now...'

Here's another example.

"Wow! I'm ecstatic to tell you that I've snagged another one of Dr. Lant's superb articles. Yesterday nearly 400 of you smarties emailed me with your thanks, congratulations, and sincere appreciation for his last insightful article. Now I've got another for you. Stay tuned... you'll have it in just HOURS. Make sure to email me at once with your reactions and compliments... it's another winner!!! You can reach me by email (email address here); cell phone (number here)... or land line (number here.) And I want to hear from each and EVERY one of you!"

You must get on with the essential business of puffing each and every day, without exception, that you want money.

And, I guarantee you, that as you improve in your puffery, you will improve your prospect responses, dramatically.

And your bottom line? Why that will improve, too, and dramatically so if and only if you follow up each and every response, as quickly as possible, with a special offer. In other words, thank the respondents, thank them as soon as possible... and always give them a thing (or two) which makes you money. Thus are you benefited as you benefit your fast-responding prospects.

There are many things, of course, which factor into consummate blog success. They include

* having good content, interesting, practical, timely;

* publishing according to a schedule, never missing a deadline;

* writing directly to your readers, always using "you";

* keeping every word of text short, peppy, upbeat,

* and, always and forever, every single day, puffing.

Because if you don't puff, if you do not encourage, recommend, admonish, excite, and motivate you are leaving the crucial act of marketing in the hands of those least able to discern for themselves what to do. That decision must be yours. You and only you must advance the necessary reasons for acting as you want them to act. That crucial aspect of marketing belongs to you... and you must do this every time you want results. Like today.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.

Republished with author's permission by Vaurn James http://SuccessRoute.biz.

Things To Consider When Starting A Home Business

Things To Consider When Starting A Home Business

Home businesses are a perfect example of the entrepreneurial spirit. Home businesses let ordinary citizens create their own company. They can be their own bosses, set their own hours, and create their own pay scales. If having a home business sounds interesting to you, then pay close attention to the tips in this article.

Before starting a home business, be sure to research your market fully. If your product is something that your target market doesn't want or need, you won't get many sales. Rather than spending all your energy trying to force the market to buy your product, spend that energy designing and promoting a product the market wants.

Find inexpensive ways to advertise your home business. If you are a pet-sitter, drop some business cards off at local veterinarian offices. Stores, post offices, even community centers often have bulletin boards you can advertise on. Be creative and you will enjoy a larger demand for your services!

Use an online credit card acceptance company while you are getting your business off the ground. Propay allows you $1,000 per month of credit card transactions for a low per-transaction price and minimal setup. Paypal and 2Checkout both allow you to accept credit cards on your website with no setup or monthly fees. As your business grows, you can move to a bank-provided merchant account if necessary.

When starting a home-based business it is of the utmost importance that you have the support of your family and loved ones. Establishing a home business can be extremely time consuming, and often comes with a great deal of stress. Without the support of your family members, your home business is very unlikely to succeed.

Participate in trade shows that focus on your particular product or service. Trade shows provide a great way to network with others in your industry. It is also an effective way to promote your business to many potential customers by providing you with a setting to demonstrate your product or service.

Make sure you keep your messages to your clients at a reasonable level so that you give them the information they need to know but do not overload them. Feature options such as newsletters or optional e-mail alerts, if your business is content rich or you offer frequent discounts or specials. While it's great to give out information, you should always take care not to send out too much.

Think about how you are going to handle your business and if you can. When you first start out it's easier and less expensive to run it yourself. You should ask yourself if you can handle all the responsibilities on your own before diving into starting your own business.

Furthermore, home businesses are perfect for entrepreneurs. They let regular people create their own company where they are in charge and control everything from pay to hours. The tips that were provided in this article should allow you to easily become an entrepreneur by creating a home business. Try any or all that fit your circumstances and we will see you at the top!

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.