Nurturing And Developing A Home Business With Simple Ideas

Nurturing And Developing A Home Business With Simple Ideas

You need to have some knowledge of what to do and expect from a home business. You need to know what resources are available to you and who can provide you answers as to what you need for the future of your business. The tips below can help you start.

To keep your finances in order, acquire a unique checking account and credit card to use for your home business. Use them for every business transaction you have, and use them for business only. Keeping your business finances separate from your personal finances will make it much easier on you when tax-time rolls around.

A good way to start gathering information on how to be successful at a home-based business is to join an online forum or community discussion group. You can find many useful resources by doing a simple Google search. Blogs are another great resource when it comes to educating yourself about online businesses.

Ask the other members of your household to refrain from interrupting or otherwise compromising your work. Keep regular work hours so that they know what to expect. If you have kids, schedule work hours while they are occupied at school or extracurricular activities. Don't leave work materials in common areas where they might be moved or damaged.

Since your home is also your work place, make a point to get out of the house on a regular basis. Don't isolate yourself for the sake of convenience. Go have lunch in the park, grab your coffee at a bookstore, etc. Just make sure you are out breathing fresh air at least once a day.

As you begin your home business, make sure that you believe in the product or company that you are supporting. It is very difficult to try and sell a product that you would not want to own yourself. Similarly, if you do not believe in a company's message or business practices, you will not work as hard for them.

Make sure you respond to any customer inquiries in a timely manner. Keep track of your messages to make sure every question gets answered. This will show customers you care about your business and they will come back to do business with you for their future purchases or business needs.

Keep everything as organized as possible to make it easier for you to keep your bills paid on time and your customers happy. Find a place with few distractions that you can dedicate to only your home business supplies. It will make the time that you spend working more efficient.

If you are planning to start a home-based business, try teaching music lessons. If you play a musical instrument, it's an invaluable tool for making money. Good music teachers command good pay, you can use any room in your home and you will have no start-up costs. It's the perfect way to use your talent to your advantage.

As you have seen in the above tips, there is a lot of knowledge, you can acquire before starting and maintaining a home business, and it is this knowledge that can help you with your future. Do everything you must to ensure the success of your home business for the future.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.  

When champions fail... what they do that you do not.

When champions fail... what they do that you do not.

by Dr. Jeffrey Lant

Author's program note. A lady I know well, a lady accustomed not just to victory but to constant victory, was last month handed her lunch in her company's sales contest. She lost by the thinnest of margins... just 1 widget. But it didn't matter; for her opponent a win was a win; knocking off the queen was sweet indeed.

Thus my friend woke up this morning no longer champ, but "former" champ... and I decided to pen these thoughts because I've been where the lady is today... and I have a pretty good idea about how she feels. I've also got some thoughts I hope helpful for regaining the crown...

I suspect she already knows them and has already begun regrouping, for that's what champs down on their luck do. But you probably don't...

To get you in the mood for victory, I have selected Marvin Gaye's 1976 hit "I want you." This is precisely what you must say to and about success. You'll find it in any search engine. Go now. And when you've got it, dance it. For there's nothing like dancing to clear your mind, put oxygen in the blood... and rouse yourself for your next great challenge -- taking back the crown you've (temporarily) lost.

Congratulate the winner.

Ever watched the loser of our quadrennial elections for president get up and calm his rabid followers, to deliver for the world a gracious speech of concession, capitulation, and class? Of course you have... it's as American a tradition as apple pie and selling missiles to tyrants. We like to think that people who have been at each others' throats just hours ago mean to bring good fellowship and reconciliation to the nation. We expect these high expectations to be met... by losing presidential candidates and by... you. Do so at once. The quicker you make connection and say your piece, the faster you'll move up and out of this most unhappy zone. Remember, if you can't rise to actual sincerity, fake it. Either way, just do it.

What went wrong?

Champs either 1) win for a reason or series of reasons; or 2) lose for a reason or a series of reasons. The key is being clear on these reasons and either 1) maximizing their impact, or 2) limiting it.

You must know what you did that worked and arrange to do more of it.

For instance, say that you were making only ten prospect calls a day. This clearly wasn't enough; that objective needs to be increased, to 10 CONNECTS per day, not just dials. This would increase your competitive position at once, after just 1 or 2 days. Do the same with everything you did before... increasing what you do and thereby increase your likelihood of winning.

Note: it is easy when you are a constant champ to take winning as an inevitable state of affairs. But no true champ ever takes winning as anything other than a state of constant preparation, focus and humility. The last is perhaps the most difficult factor... and the most essential.

What didn't work.

Equally, you must decide what you did that didn't work... and radically root it out of your brain and daily schedule.

Were you so confident of victory that you began to cut corners? For instance, instead of emailing to your safe lists every single day (the necessary standard for champs) perhaps you emailed them only 4 or 5 times in a week. Or, maybe you didn't do your blogging daily as you should; again getting by, instead of getting ahead. If so, you need to re-read the story of the tortoise and the hare. There's a lesson there just for you.

Important point: the factors discussed above are the two easiest components of the thorough review you must make, the review that puts winning closer to your grasp... and lessons the probabilities of future failure. Approach these factors as if you had never been a champ before... as if winning were your objective, your destiny, and you were determined to identify each factor that would help deliver victory. In other words, start from square one... never assume... never give it a "lick and a promise"... you need to reinvent your game to win it again.

Adding potential new success factors.

Okay, you've considered what you did that was successful and vowed to do more of that. And, you have reviewed the failure factors with stern determination to expunge them from your play book and daily success agenda. Now you need to brainstorm new things you can do which, if successful, make your time in the wilderness short and your restoration inevitable.

For instance, say that you were trying to run your business without calling a single prospect ever. In such a situation the "something new" you'd need to adopt would be calling so many prospects each and every day.... and not just calling them either, but connecting with them.

Equally, say you hadn't been using landing pages, blogs, safe lists, traffic exchanges, etc. Now's the time to add them.... one at a time. The objective is to improve your game, not spread yourself too thin. Focus is key...not overwhelming yourself, making yourself tired.

Now improve your offer.

Business champions all know that making a superior offer, an offer that excites, motivates, enthuses is the key to business success. To become a champion you need such an offer... to stay a champion you need such an offer... and to regain your throne you need such an offer... only better.

Thus brainstorm improvements you can make in your offer that will cause prospects to jump through hoops to get it. The offer is your key to becoming champion again.

Set your objectives.

At my company, Worldprofit, Inc., each month we crown a sales champ, then one grand champ for the year. To win these titles you need a daily, weekly and monthly objective.. Remember this is a champ's objective... and must be appreciably better than the one you lost by. Here's a hint. Structure your game so that you achieve at least 10% of your monthly objective in the first two days of the month. That'll show the folks you mean business, and makes you a cheerful competitor.

Get started.

Every loser has never been a champ, but every champ has been a loser. And, properly handled, losing can be a very good thing. Because losing forces you to review your methods; study your methods, and improve your methods...

... because from such study and analysis come all future championships... won by you, because you accept nothing less from yourself -- and never will.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author's permission by Vaurn James http://SuccessRoute.biz. 

Marketing Security Tips Against Hacking

Marketing Security Tips Against Hacking

It is true Wordpress marketing is one of the most powerful marketing tools available on the internet today, but it can be abused. What is even better, is against popular belief, Wordpress can be used for more than just blogging. You can even create your own website through Wordpress. When you are using your Wordpress Marketing software, however, there are a few security measures that you should be aware of or you can risk being deleted from the Google search engine.

1. Plugins:

You need to be sure that you check all plugins before you add them to your site. A lot of the third party plugins sometimes are created by untrustworthy people. They create them in an effort to steal your blog or site. Some of these plugins have also already been banned from Goggle, for your protection and if Google sees that you are using them they will delete your site from their search engine as well.

2. Recent Version:

Make sure that you are using a recent version of Wordpress. This is due to the fact that every software has bugs or errors that are corrected each time a new version is released. When you use the latest version of Wordpress you are avoiding these issues. You need to understand though that even the most recent versions can have errors; so you need to be careful. A good practice to get into is before you download the most recent version do some research. Look for possible problems that others have encountered. If there seems to be a lot of problems do not download it till they have the issues resolved.

3. Admin Account:

All hackers know that Wordpress has a user admin feature. This feature will allow you to do just about any administrative job available on the Wordpress software. Slow these would be hackers down by removing your admin feature. Instead create a Wordpress admin privileges by using the administration feature. After you have done this then you will need to log out of Wordpress and log back in. Then you should delete the admin user. The new admin user should be different from your original one.

4. Password Protect:

You need to be sure that you password protect your Wordpress software the minute you install it. This will give you an extra layer of protection against would be hackers. Please note though if you have a weak password the hackers can still break through so come up with one that contains a combination of both numbers and letters. The harder you make the password, the less chance the hacker has of gaining access to your Wordpress site.

5. Rename Your Database Tables:

Hackers who attack your site will need access to the database table names. The Wordpress Marketing software allows you to change your table names in order to prevent these would be hackers from attacking your tables.

These are just a few of the security measures, which you can use to prevent your Wordpress from getting banned from Google; when you are hacked. There are many others available and you can find them by typing in security for Wordpress into any search engine. Practicing these steps now can save you a lot of trouble and money later.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.  

The 7 numbers that ensure business sales, profits, and wealth. I'll tell youthe secret... but I bet you won't use it! Yet you SAY you want to make money. Pshaw!

The 7 numbers that ensure business sales, profits, and wealth. I'll tell youthe secret... but I bet you won't use it! Yet you SAY you want to make money. Pshaw!

by Dr. Jeffrey Lant.

Author's program note. It's far too early in the morning for me to be up and at 'em like I am. But I'm on a rescue mission, yeah, a real Florence Nightingale. I'm about nothing less than saving your bacon by sharing -- and in every particular -- one absolutely crucial piece of advice; advice that spells the difference between just getting by in your business, profits scarce and spotty and making M-O-N-E-Y!

Let me ask you a question, and ask it in all seriousness. Do you REALLY want a business that makes you money EVERY SINGLE DAY? I know you. At this point in the drama, you're going to tell me -- because you might actually believe -- that you are doing every single thing you can do to get people to call you. And because you believe this and actually believe that you are already doing it, that you don't need to do another thing.

I'm here to tell you different, and the extent to which you "get" what I'm revealing here is the extent to which you make money.

Let's start by looking at the marketing documents you've got now for therein lies the problem... AND the solution.

You want customers... but you aren't doing everything on Earth to get them to call you... amazing!

It's time to take a good close look at the marketing documents you are using right now.

Unless you have good counter tops with plenty of clear space at the ready, it's time to put the ol' kitchen table to work -- again; the venerated place from which you may have launched the business you planned to be a glory to the world, an ever growing financial cornucopia for your old age. Just sitting at this table again, the dreams of Auld Lang Syne rising ineluctably to the surface, may be a jolt, especially if the big dreams of yesterday have generated nothing more than the puny results of today. Let's take a look...

It's time to drag out every single marketing document you're using, developing, or planning to use. It's time you put each one under a microscope and take a real good look-see at precisely what marketing you're doing... not merely what you think you're doing. Be prepared for the shock of your life. Get a good strong chair and the smelling salts you're sure to need... and maybe a friend or two or three with palmetto fans and balm for your ego, about to be severely bruised. Ready? Then let's get going on your hunting and gathering expedition.

List every single form of marketing you are currently using offline... and on; that is brochures, Yellow Pages ads, anything you mail, package stuffers, match book covers, media releases, catalogs, articles and books, messages on envelopes... get the picture? This phase of Operation Profit is going to take a while because you have never, ever done this; thereby depriving you of seeing -- in one place -- every single thing you are using and PAYING FOR to generate more business and generate it NOW.

Look closely, breathe deeply.

The first thing to consider after you've artfully arranged every single marketing document you're using in front of you is this sobering thought: you have spent a ton of money on this stuff. But is it working; is it, that is, making you money? At this crucial moment in your affaires, you cannot afford to THINK. Instead, you must KNOW. You must be stern, unyielding, absolutely 100% focused on what you're spending... and what you're getting; an accounting which will very likely make you most glum and chagrined indeed. That's a shame... but you cannot advance without this critical analysis. You cannot afford to be a sissy now, and that's a fact.

The close scrutiny that can pay off big time IF you learn from it and make all the necessary changes -- FAST!

First, does every single marketing communication include your name, address, email address, URL, AND phone number? Remember this: your marketing communications are only as good, as useful, and as remunerative as they should be IF and ONLY IF they contain COMPLETE follow-up details. If they don't, then you won't get the #1 thing you want: BUSINESS.

But merely including this crucial information isn't enough, not by a long shot. Rather, you must give your prospects a reason to CALL YOU RIGHT NOW, not a day from now, not an hour from now but RIGHT THIS MINUTE. And for this to happen, you must give your prospects a reason to call NOW, immediately, at once, no excuses whatsoever, no excuses at all.

Have you provided this absolutely essential sine qua non of successful business, or have you rather presumed that your customers would know what to do and do it, thereby placing the burden for action on the customer, rather than where it must be: ON YOU!

Now for the meat and potatoes of what makes you, yes YOU, such a rotten marketer: You haven't MOTIVATED and ASKED the prospect to call you. You haven't given her a reason to call you NOW! Instead you sat back confident, obstinate, stubborn in your blind smug assurance that THEY should call YOU without a reason, an offer, even an invitation; celestial know-it-all that you are instead of doing what is necessary, what is mandatory to get these all-important beings, the fountain of wealth to call you NOW, this very minute.

Look at the panoply of marketing communications before you, the communications on which you're betting the ranch. Does any one, even a single one, open with an offer, any benefit at all, for picking up the phone AT ONCE so that you can use your magic to make them better off and make yourself more money? Even a single one?

The plain, honest and horrifying truth is that you are sending out thousands, hundreds of thousand and over your business career, MILLIONS of marketing communications that aren't delivering the customers you must have to get rich. And it's all your fault...

No call to action. No benefit to call about. No business. No wonder!

Here's what you need to do... so that motivated prospects call you... 24/7/365, a wide world of prospects, clambering for the benefits that you, YOU, can deliver, you lucky dog.

Brainstorm motivating language, test, re-write, test again, then dance 'cause. cuz', you are (finally) doing it right.

Try this: "FREE consultation ($150 value). Expert shows you how to make money online. Call (phone number) 24/7 NOW! Profit today!"

Now the acid test. Does even one of your marketing communications open with an offer like this? No? Not even one? Well, then, what you're saying is this, "I want your business. I want your money. But I'll do as little as possible to get it." Wow, what a charmer you are, you are, what a wonderful charmer you are -- not! Under the circumstances, with you doing so little to get your prospects to respond, it is hardly surprising that they don't.

Cut your throat, or cut your losses and PROFIT. Your choice.

Having read this article, you now have two choices. Continue along the road you're now on, the road featuring maximum hubris with minimal results. Or the straight and sure highway to profits, more profits, and predictable wealth. You'll tell me, of course, you'll take remunerative option 2, but we both know you, don't we? You'll say you'll do better; you'll actually mean it, for a day or two. Then back to the same ol' same ol', doing more of what has returned so little.

But at least one of you will heed my strict and certain admonitions, and you'll get rich, really rich. Thus for you I have that indefatigable energy machine, James Brown and his anthem for people who love money and, with my help, are well on their way to getting it.... "I Feel Good."

Find it in any search engine now (recorded 1965) . Play it loud and proud....

"Whoa-oa-oa. I feel good, I knew that I would, now. I feel good, I knew that I would, now So good, so good, I got you."

And that, cuz', is nothing but the glorious truth. Yeah!

About the Author

Harvard-educated Dr. Jeffrey Lant is the author of over a dozen print books, several ebooks and over one thousand articles on a variety of topics. Republished with author's permission by Vaurn James http://SuccessRoute.biz. 

Your lousy communication skills are hurting yourself and others. Here's what you need to do at once.

Your lousy communication skills are hurting yourself and others. Here's what you need to do at once.

by Dr. Jeffrey Lant

It's time to call a spade a spade. We are members of the most communications savvy and personally wired generation ever. Even the tiniest mite has her cell phone with camera. Yet the truth is, the explosion of communications tools has produced less real communication than ever; you and your poor communications skills are one of the culprits. Listen up! After all, it's time your communication skills improved to the level of your communications tools.

The quality of communications is not strained...

You, being an educated soul, are no doubt familiar with Portia's famous speech:

The quality of mercy is not strain'd, It droppeth as the gentle rain from heaven Upon the place beneath. It is twice blest: It blesseth him that gives and him that takes.

(The Merchant of Venice. Act 4, scene 1.)

Bold and even impious, I now advise you (while great Shakespeare rolls in his grave) to change the word "mercy" to "communications," thus:

The quality of communications is not strain'd... it is twice blessed..."

And so it is. Good communications are good for the recipient and for the sender too.

You know this... but you do not act accordingly. Which is why this (shall we say) motivating article is so necessary and why you should take every single word to heart and make radical adjustments in your lamentable behavior.

Poor communicators (with the probability strong that you are one of them) exhibit these traits:

Arrogance. The human animal is a selfish animal, conceived in selfishness and nurtured in the belief that the Great Me, the universe-centered I Am is the most important animal anywhere at any time. As a result, this animal well and truly believes that she is so important that others must feel grateful, even when the communication is not returned. Oh, my!

People (like you?) who do not communicate effectively are people who are telling others, clear as crystal, that they are superior to you; that their time is more valuable than yours... and that these lesser folk need wait (and happily so) and wait and wait some more until you condescend to respond.

Such people by their behavior and non responsiveness clearly indicate that you and your concerns are, by definition, of infinitely less consideration than theirs. And that you'd best be glad for the little you get, for it is infinitely more than you deserve.

Poor communicators are slothful.

Good communicators, effective communicators realize that the business of communicating is like a tennis match. The ball must always be in motion between the communicator and those he wishes to communicate with. When the ball stops moving, the communication stops with it. The person who has stopped the communicating process is , by definition, the lazy, inhibiting one.

All too often the communication stops and is not extended because of unadulterated sloth. It takes work to communicate... it takes work to conceive a message and deliver that message. It takes work to be prepared and move matters to their next stage. However the slothful communicator can and does think of a myriad of "reasons" why he can obliterate the communications process without remorse. Thus he goes blithely on with his affairs while others, fuming, apply language which is ever more blue as time passes and their legitimate reasons for communicating go without any response whatsoever. Oh, my!

A special cycle of hell

For the intractable, for the miscreants arrogant and slothful who will not change, an idea: for them: a special cycle of hell wherein they are asked such questions as "are you hungry?" or "are you feeling hot and uncomfortable?" These hungry and uncomfortable miscreants answer and answer and answer. But response comes there none, ever. Delicious.

Help for the socially challenged and shy johns and janes everywhere.

Yet is the world of the non communicators made up solely and exclusively of the arrogant and slothful? Certainly not. It is also, and in significant numbers, the preserve of the shy, the timid, the socially malaprop, and untutored.

For them a single word: study.

There is one thing and only one thing which sets us apart and elevated from animals of every kind and place... and that one thing is communicating. So, if you truly wish to learn, improve and foster rather than retard communications, here is what you must learn and do.

1) Learn empathy, that crucial ability to enter into the minds and hearts of the people you are to communicate with. What is it they are expecting from you? Deliver that, to the furthest extent possible, and you have the essential element of success.

2) Be prompt about responding. In an age of instant communications, there can be absolutely no reason for delayed or no response at all except your own failure to provide it. The means are at hand; use them "as quick as boiled asparagus." And that's very fast!

3) Be clear on where you can be reached. Assume the person you are communicating with does not have this vital intelligence. State it clearly, thoroughly... and reiterate to avoid any confusion whatsoever.

4) Be willing to try again if the person you are trying to reach (even if that person initiated the communication) fails to respond. Remember, empathy is the basis for successful communications.

5) Above all else, never stop improving your knowledge of communication and its techniques. In this golden age of communications, the overwhelming majority of loaves and fishes will go to the communicating elite... those who make it a point to master communications and steadily enhance their knowledge and expertise. Make that person you!

Give this article to the communicating challenged. They need it so.

Your last task for today is to give a copy of this article to every substandard and inadequate communicator you can. The task at hand, training communicators and enhancing their skills, is a lifetime affair. Start it now. There is so very much to do and so many who need the help.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Jeffrey Lant is the author of 18 best-selling business books, as well as being an internationally recognized marketer. Republished with author's permission by Vaurn James http://SuccessRoute.biz. 

How To Generate Traffic Using LinkedIn

How To Generate Traffic Using LinkedIn

LinkedIn is a great social networking site that if used properly, can help increase your website traffic. Not only do you have to create a LinkedIn profile, you also have to submit the name and the link of your business website to the Website Section of LinkedIn so that people visiting your profile can visit your site too. Keeping the LinkedIn status message constantly updated with a few words about the things you work on or the product or services you offer helps generate website traffic. Make sure you add the blog link widget to your LinkedIn profile so that it automatically informs your profile visitors about the latest blog and Twitter updates you make. Just becoming a member of LinkedIn will not help generate website traffic; you have to be active with regular visits to the site and constant update of your profile. By joining various groups related to your field of work, you increase your website visibility and also draw in more traffic to your site. You have to apply to a group in LinkedIn before you can become a member of it; so make sure you select only groups with many members in it so that your site gets maximum exposure and visibility. Answering some of the questions posted in the LinkedIn website helps draw traffic to your site. Start group discussions by posting interesting questions to the group or by offering helpful information that is perhaps located in your site, and use this as a means of gaining exposure for your business. You have to increase the number of LinkedIn contacts you have by asking other members of LinkedIn to become your contacts. Once you develop the number of LinkedIn contacts you have, you have to send them messages to try and understand their needs and if you have something they may be interested in, you could slowly offer them a solution to their problem. These tips will help you dramatically increase your website traffic just by becoming a part of the social networking site, LinkedIn. INSERT CALL TO ACTION HERE

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Republished with author's permission.http://SuccessRoute.biz.

Are You Ready To Become Self-Employed

Are You Ready To Become Self-Employed

If you are interested in starting a business, or taking over one, you face a daunting task that carries a level of risk and excitement not possible in the 'employee' world.

If the financial independence of self-employment appeals to you - no boss, no income limits as to time and wage, and the ability to let your personal drive determine your compensation - then you will no doubt be eagerly going over the many options available to release you from your current job.

However, the rush of financial excitement must be tempered by the necessary cost of time, money and effort in properly setting yourself up independently.

Despite income claims made by business opportunity companies, or competing businesses, you must be ready to accept the reality of not seeing personal income for several months - or even years.

Starting a self-employed business on the side, while keeping regular employment as your financial security, is a wise method of ensuring your income.

Another option is to have substantial savings that permit you the freedom to pursue your dreams unencumbered with other employment. However, the savings must also be capable of carrying the costs of developing a business along with providing for your material needs.

Do you also recognize the time that is required in starting your own business? In some ways it is almost unnecessary to bring up the point since your passion will likely drive you to spend many hours in your pursuits. If you have other obligations; family, job, social etc. then you will have to consider if you CAN devote the time needed to get your business off the ground.

Having discussed both money and time, you must recognize that there is much more effort extended BEFORE a business is profitable than at any other time in your business. Yes, once you are getting work and are satisfied with the income level you may be very busy indeed but you will then be compensated for it. When you are still cultivating your business - marketing, doing free jobs, searching for clients and customers - you may not be seeing any income, or a very meager one, which makes your EFFORTS seem immense.

Do not falter! If you come to the point when you are working your hardest and doing everything your business requires but still not seeing monetary results, you may hit a psychological wall. This is where truly entrepreneurial individuals see an obstacle to overcome as opposed to a dead-end to their hard work. Passion for their work and the strong desire to work for themselves overcomes any perceived barriers and moves them to keep going and ultimately becoming very successful.

By persevering you will certainly see the fine fruits of your labors and prove to yourself and others that the benefits of self-employment far outweigh the mediocre status quo of the typical worker's daily grind.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.