Wal-Mart: The Global Conglomerate That Networks

Alright, it’s hard to believe but, the global business conglomerate known as Wal-Mart, not only is on its way to becoming the first trillion dollar corporation, but more importantly, continues to integrate simple networking principles to function as an excellent skill-model for networkers and/or entrepreneurs. Now, you wouldn’t' think that a massive global corporate entity would possess the ability to connect with its customers on an emotional and/or personal level, but they do. Now, how is that possible? Let’s start at the beginning.


Sam Walton (founder of Walmart) stated, "Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community." Wal-Mart has outreach programs led by local employees who grew up in the area and understand its needs. Wal-Mart becomes involved in local communities by allowing local charities to hold bake sales on store property, and by offering scholarships to graduating seniors from local high schools.[3] Wal-Mart's slogan is "The lowest Prices. Guaranteed!" Changed in 2007 to "Save Money. Live Better."


Okay, it would appear that Wal-Mart’s business philosophy consisted of investing heavily in connecting with their customers on an emotional level, so as to understand their wants and needs so as to provide them a solution to a problem. Imagine, a corporate entity assisting the local charities with bake sales and scholarships for high school students, it would appear they believe in a win-win situation (Hey, isn’t that your goal as a networker?). Are you developing a relationship with your prospects or are you aiming for the quick sale? Repeat customers generate a fortune for the company that addresses their needs (are you doing it?).


Hence, connecting with people on an emotional level and providing them a solution to a problem is the essence of true selling (marketing consultant). Wal-Mart recognizes the importance of functioning as a consultant, who watches, listens, asks questions, talks to their customers and then, provides their customers with a solution to a problem. Ever try to sell someone a product or services they didn’t want or need?

Now, are you connecting with your target market by advertising on a consistent basis or are you doing it in a haphazard manner, which means you are near dead or already in the cemetery of late networkers? If, you are ready to work like a successful business owner and connect with people on a global basis to generate consistent income then, I invite you attend the next live webcast: http://www.successroute.biz

PS. The Wal-Mart greeter: “ Hello Sir/Madam and welcome to Wal-Mart”.
Yep, Wal-Mart connects with their customers from the door, but will you do it?.

Vaurn James
Worldprofit Consultant
215-728-4905 or 1-800-417-0196
Vaurn.james@gmail.com
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