Summertime is over... and your lax summertime business habits should beover, too. Make sure they are!

Summertime is over... and your lax summertime business habits should beover, too. Make sure they are!



By Dr. Jeffrey Lant
The summer of 2013 ended (unofficially) in the United States on Labor Day, as it always does; this year it fell on September 5th. If you're like me you jumped up on your desk and did your happy dance, delighted to see the back of the worst summer most of us can remember... distinguished as it was by wars, earthquakes, hurricanes, a punk economy that just refuses to get better, much less take off... oh, yes, and the visits of sundry relatives who would have made you happier by arriving later and leaving earlier. It was indeed a memorable summer... for all the wrong reasons.



Under the circumstances it's not surprising you pulled the covers over your head more often than you'd like us to know and played possum with your responsibilities.



Now hear this: that was then, this is now and your lax summertime habits must now be filed under "good old days", superceded at once and fully by the crackerjack habits which ought to distinguish your enterprise.



Fall counts the most!



For most businesses, the fourth quarter of the year is the most profitable. This means every day matters and you need to keep this objective in mind at all times. A famous 1938 song by Kurt Weill (lyrics by Maxwell Anderson) will assist, "September Song." You ought to play it every day, since the haunting tune and classic words remind you that the days for profit are dwindling down, each one more precious at its end than the last.



Go to any search engine and find the rendition you like most. I prefer the version by Lotte Lenya. She knew Weill pretty well; at least, she married him twice so she probably got extra help.
Here are the adjustments and refinements you must make at once and completely if you expect to be one of the diminished number of business people making profits this year.



1) Adjust your offer. Offers are what make businesses money, and if you want increased sales this quarter, you'd better beef up your offer -- at once.
Now hear this: everybody's not broke! Everybody's not unemployed! Everybody's not about to lose their home through foreclosure, etc. It's just there are far too many good people in these conditions, thereby reducing the number of people who are amply provisioned, have good jobs, fine homes with mortgages up to date, etc., the kinds of people who, as consumers, keep the economy rattling along.
As a result, you have fewer people in your prospect pool... and must work the smarter to motivate them to respond and ultimately buy the item in question that comes with the very best offer you have ever made.
Have you upgraded your autumn offer? If not, you're still on summertime laxities and are heading for penury.



2) Increase your product line and retire the dogs.
If you didn't spend the summer improving and augmenting your product line, then A) you are well and truly behind the eight ball and B) you don't "get" the purpose of summer: it is to do the necessary work, especially in regards to beefing up your product line. In other words, summer is the antechamber to enhanced autumn profits.
One thing this entails is taking a good, careful look at products which are either marginally profitable, or just not profitable at all. These canines must be sent packing, to the old dogs home. Did you so scrutinize your product line in summer? Or were you either clueless, or just plain bone idle? Either way, you've got crucial work to attend to, and you're already lagging.



3) Improve your prospect and customer follow-up procedures.
In summer when a business person says they will attend to the customer's weighty matter "today", "tomorrow," or "next Thursday," what they mean is they'll get around to it when the staff isn't minimized by seasonal vacations and after they themselves have had theirs. Prospects, influenced by the slower rhythms of the summer season, understand that today means "when we can get around to it" some unspecified tomorrow.
But, pray recall, you are not in the slow paced summer anymore. Thus if you want the sale and the profits, you'd better re-educate yourself on the proper meaning of the words you say. Thus, when you say to a customer, "I'll get back to you on that," you are in the process of losing a sale. You should instead say, "Ms. Smythe, I will get back to you tomorrow by end of business, 5 pm." Then do it. One of the worst sins of summertime business folk is vagueness about what they will do for their customers and just when and how they will do it. This irritatingly cavalier approach to your business must not be allowed to creep into fall, although you may already be guilty.



4) Do a complete organizational review to see what you need and what you don't.
As I said above, and here reiterate, summer is the handmaiden, the servant of autumn. Thus, when business wanes and the tempo diminishes from allegro to largo, you do not despair, but rather rejoice that you now have the time to review all procedures, all supplies, all machines and absolutely everything else you'll need for the profitable fall you desire.
Did you so use the ambling days of summer to make sure everything you need for the profitable autumn of your imagining was in place? If not, shame on you... and get cracking on doing the necessary and ensuring you are the peak of organization, efficiency, procedures, the new and better in place, the outmoded and no longer useful trashed.



5) Spruce up your physical environment.
Does your office, your desk, your overall surroundings fit you like an old shoe? Charming. But have you considered what that shoe really looks like, battered, down at heel, worn looking indeed? Comfortable it may be... but the wrong image and inspiration altogether.



First impressions are crucial and should portray you at your best. As for second, third, fourth impressions, they are just first impressions to the nth degree. In short, the first impression must be brilliant... and every other impression, too.



Now look at your work space with its telltale signs of old coffee stains, well-worn carpets, scratched paint and chipped furniture. Is this really the image you wish to project... and do you actually think laboring within such an environment helps you achieve your objectives? An "old shoe" environment begets "old shoe" results. Think about it and make the necessary sprucing ups to the milieu in which you spend so much time and from whence your business successes emanate...
... and one more thing....



6) Set your specific, defined, measurable goals... then move like a bat out of Hell to achieve them.
Do you have objectives for the crucial fall quarter? Not just in your head but on paper, where you can consult, review, and adjust them?



Successful people are fanatics about getting objectives to be achieved by a given date... then going about the daily labor of achieving them. Like the physical environment improvements mentioned above, this is something you should have done during the comparable leisure of summer. Thus this swells the number of things you did not contemplate or do then... but which must be done now. It is a tax success demands... and which must now be paid by you and in full... or else.



And so it is well and truly time to bid farewell to Summer 2013 and get on with the thrilling business of ensuring you will end this year in prosperity, unlike so many who, failing to understand the work of summertime are now fated to diminished results this autumn, for you see as Lotte Lenya knew,
"When the Autumn weather turns the leaves to flame One hasn't got time for the waiting game..."



About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Jeffrey Lant is also the author of 18 best-selling business books. http://www.SuccessRoute.biz/?rd=ph6LwV79 Republished with author's permission by Vaurn James http://SuccessRoute.biz

Review of LIVE Home Business Bootcamp Training with marketing expert George Kosch

Review of LIVE Home Business Bootcamp Training with marketing expert George Kosch


Oh man! Did you miss an incredible bootcamp training session!
Here's the review and information on how to access the recording - and you WILL want to watch the recording.

George Kosch welcomed all participants to the LIVE home business bootcamp training session.
He kicked the program off with a demonstration of a new Worldprofit service - VIDEO BLOGS.
By now you should know what a Blog. It is a site where you can post content, links, images, articles and more.

Blogs are powerful because they are filled with key words and links that are attractive to search engines.
Updating your blog on a regular basis keeps the search engines coming back to index your site which helps with key word site ranking especially for niche blogs.

Now what you may not be as familiar with is VIDEO BLOGS. Google owns YouTube. Google spiders the web constantly and videos are indexed quickly. If you have both video AND content on your blog, you INCREASE Google and other search engines interest in your site. The more often your site is visited by search engines, and the more FRESH content you have on your site the better indexed your site will be. The more QUALITY content you have, and the more videos you post the better.
Worldprofit offers an OPTIONAL service where we set up a VIDEO BLOG for you, for a one time set up fee.

Here are the details of what you get when your order your own Video Blog Plug In from Worldprofit.
1. We setup a Video Blog site on YOUR domain with this kind of URL: http://video.SandiHunter.com. (Your domain name would replace the one in the example)
2. All security patches and hosting are handled by Worldprofit for the one time fee to install. You keep the Video Blog site as long as you are a

Silver/Platinum Hosting Customer.

Some Key Points About Video Blogs:
- Video Blog sites attract traffic and busy sites attract Google for search engine indexing. - IMPORTANT: video blogs are tied to your free YouTube.com Channel. We show you how all of this can be done at NO extra cost. - Video Blog sites expand your online property! - We will give you sources to software to record your screen or more importantly Worldprofit's Live Business Center. - Worldprofit's Live Business Center provides you with an ENDLESS source of video to record. Post with a short description and rank high in search engines. -

Once setup YOU are in control and can grow your site using the incredible power of Wordpress! -use your Video Blog to generate leads -use your Video Blog to build your email marketing list -generate more traffic by adding fresh content on a regular basis.
We value our hosting customers tremendously and that's why we offer this service for just a ONE time setup cost.

Once setup YOU are in control and can grow your site using the incredible power of Wordpress!
Here's how to find out more about getting your own VIDEO BLOG.
In your member area on LEFT MENU, select PLUGINS/Blogs/Cpanel then click on VIDEO BLOGS
Discussion Points

George then spent some talking about spam comments, something that plagues most Blog owners, and what you can do about it.

Next discussion topic was about Twitter and other social media and how to use them intelligently.
At the request of a participant, George provided a demonstration of the Personal Live Business.
What's in Development

George provided a preview of something he has been researching and working on to help our Members more effectively use Safelists. It's a timer saver.
Summary

The recording of the training program will be posted to your Worldprofit Member within 24 hours to the TRAINING section.

Next LIVE training with George Kosch is next Friday in the Worldprofit Training Center.
For 20 years now, Worldprofit has been helping people around the world learn how to earn at home from reputable online sources. Get a free Associate membership today and see for yourself how we can help you too. http://www.SuccessRoute.biz/?rd=ph6LwV79 Republished with author's permission by Vaurn James http://SuccessRoute.biz

Intermediate Internet Marketing Techniques

Intermediate Internet Marketing Techniques



There are internet marketing techniques that you can start to implement once you have your initial business off the ground. These are more advanced than the basic ?bum marketing? tips that newbies start with. Instead, as you become an ?intermediate marketer? you need to expand your repertoire of internet marketing techniques.



First of all, as everyone always says, ?the money?s in the list.? If you haven?t started email lists in all of your niches, you are leaving money on the table. There are internet marketing techniques that you can?t implement until you have lists.



When you have lists, you can do many things. For instance, if you have a dog training list and a credit card list, you can cross promote. Perhaps you can offer dog branded credit cards to the dog list.



But it?s not just your own products and services that you can promote when you have a list. Once you top 500 people on your list, you can create Joint Ventures with other marketers. Perhaps you can send an email to the other list in exchange for that marketer sending an email to your list. That way, you can not only promote products but build your own lists.



But lists aren?t the only internet marketing techniques I want to talk about today. Another technique is to build out your existing sites. Most new marketers will start websites in a variety of niches. This is partly a lack of focus and partly not knowing what exactly to do. Once you have figured out what works, you need to improve upon it.



For instance if you have an adsense site that is making $2 a day, figure out how you can make $5 a day from it. Perhaps that means reconfiguring the look of the site to make the ads more clickable. Maybe it means adding more pages to the site so there are more opportunities to click. Or maybe, it means promoting the site more thoroughly. Once you have developed something that makes money, improve upon it.






Another of my intermediate internet marketing techniques is offering your system to newbie marketers. Now, newbies are advised to stay out of the internet marketing niche because experts have got a good chunk of the market. But you?re no newbie. In fact, having recently grown your business from the newbie stage, you have much more in common with this target market than the ?gurus? do.



You can offer a report that details your system for making money. Another approach is to offer a course which delivers the steps over time. If you are willing to put the time into it, you can offer a coaching program. Not only is this a way of making some additional money, it is a way of giving back.
Once you have advanced beyond the ?newbie? stage, there are a whole host of intermediate internet marketing techniques to master.

http://www.SuccessRoute.biz/?rd=ph6LwV79Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

In the days when I taught university level marketing, I set my eager-beaver students a task.

by Dr. Jeffrey Lant
In the days when I taught university level marketing, I set my eager-beaver students a task.



Write a classified or space ad... and report on how it draws and what you did to handle any responses you received. In short, this project, like my teaching in general, was never merely theoretical, detached from reality. It was real! Vital! Truthful... and often, as a result, jolting. In other words, your class project either made money... or it didn't. Much more than your grade depended on it.

The scene of the crime...

All my students were adult practitioners, that is people who were already employed in professional positions or worked in home-based businesses or on the Internet. These were people who had a strong and pressing interest in mastering marketing. These students came because they needed to learn the ins and outs of marketing... or else. To such people one had an obligation, a sacred responsibility, to speak honestly, speak candidly, and address their real world concerns.

And I did.

On one occasion, a bright professional woman (I had lots of them in my classes) had the task of presenting her classified ad to the class... explaining why she wrote the ad she wrote, where she ran it, what the results were, how she followed up the respondents, and (and it was the all-important and) how much money this ad generated.

In other words, it was all real-life stuff.
She wrote her ad, as instructed, on the chalk board, the better for us to see the words which would shortly be shown as either golden, or dross. Then I became the Joe Friday ("facts, ma'am, just the facts") of the marketing drag-net.

"When did you start running this ad?" (Specific date required.)
"Where do you run this ad?" (Specific publication or venue required.)
"How many responses did you get?" (Specific number required.)

And then the kicker...

"How much money did you make... after deducting all actual costs of running the ad and responding to respondents?" (Exact dollar figures required.)
The lady squirms...
Now the moment of high truth and full disclosure had arrived. What had started as merely a class project had become for the person reporting a matter of life and death. The ad copy, you see, would show whether she had mastered the marketing essentials that either produced bucks... and all that those bucks could buy... or not.

Everything was riding on what she reported. And she knew it...
Bad, bad, tormentingly bad.
I an inveterate reader of body language, and this student's was typical of those who wish they were in any other place on earth rather than here, the cynosure of every eye in this most unrelenting of classes. Of course I knew she was squirming, mulling over how to disclose and deliver facts which (from that all important body language) were sure to be uncongenial. So... along with every member of the class.... I waited to see what the lady would say and do.

And we waited....
Then, at last, she admitted the truth, the whole truth, and nothing but the truth... and it wasn't pretty. She had run her classified ad six times... had not had a single response... and, of course, and worst of all, hadn't made a single penny.

Now, the lady, this aspiring marketer, stood before her classmates.... abashed, humiliated, at rock bottom, a total marketing failure.

Then I told her the first essential truth of marketing: does your dead dog smell? And does it, day by day, smell worse... until the nauseating stench overpowers everything else?
The ad copy you produce is like a dog. Its job is to go out, your servant, finding and bringing home what it captures; the quarry that sustains you and gives you comfort, even excess.
No dead dogs do this... neither do ads which fail to produce responses.
The student began to get the picture.

Her ad hadn't pulled and yet she continued to use it, paying good Yankee dollars to do so.. despite the fact she KNEW the dog was dead, stinking.
Why had she done this?

First, because she was sure, absolutely sure, Her Ad Was Brilliant, the stuff of legend... she was invested in the words... certain that given a chance they would produce the desirable results; aged to perfection, like a fine vintage.

But that is a huge mistake... and now she was willing, and the entire class with her, to find the essential nubbin of truth, that made everything she had done worthwhile.

1) Marketing copy doesn't improve with age. It either works at once, immediately, or it never works at all. Dead dogs never become quick and agile again... they just stink the more.

2) ALL marketing copy, at ALL times must be evaluated, starkly , by results and nothing but results.

3) You must never, ever re-run marketing copy without knowing its previous results.

4) The entire business of marketing is about writing copy, testing copy, evaluating the results produced by this copy, then tweaking the copy to improve it and your overall results.
Marketing is and always be an action sport... it is not for the slothful, lazy, or unassertive.
More tips

** Never, ever become invested in, beguiled by the marketing copy you create. It either works (producing responses and money), or it doesn't. Success isn't everything here... it's the ONLY thing.
** Never re-run ANY marketing copy until you are certain it works; that is, until you have money in hand.
** Trash your erroneous but deeply felt belief that you can find marketing copy which is so good, so responsive that you never have to change it, never have to do anything else with it than run it and reap perpetual rewards.

Such copy doesn't exist, never existed, and will never exist.
Marketing is the most active sport in the world. Those who win at this sport, and the rewards can be staggering, are, to a person, people who are bold, active, engaged... not sleepy-heads hoping against hope that they will find and eternally profit from a few magic words artfully strung together. Those words have never been written.

Thus, energize yourself for the marketing you must do today, for if you want the rewards of marketing you must master and remain focused on and dedicated to the unrelenting truths of marketing.
Otherwise you are hunting with a dead dog... a dog that will never produce results. It will simply stink to high heaven. And that will never do.

About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. He is happy to give all readers, 50,000 free guaranteed visitors for attending his live webcast today. http://www.SuccessRoute.biz/?rd=ph6LwV79 Republished with author's permission by Vaurn James http://SuccessRoute.biz 

Women are Expensive: Home Business A Better Investment

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Women are Expensive: Home Business A Better Investment
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SuccessRoute.biz's Home Business Report
Publisher: Vaurn James

http://www.SuccessRoute.biz/?rd=zg6CBo70

215-728-4905 or 1-800-417-0196

Ironically, Business and Marriage are both based on

Relationship Building but, choosing the RIGHT

partner is key to your long-term success. When it

comes to the Institution of Marriage maybe you should

embrace Home Business as an Intimate Partner because

of the Cost-Benefit of marriage and eventually, Divorce.

It makes no sense to RISK and eventually, forfeit part of

your 401K to a former spouse when the DIVORCE was

signed 10-years ago, but you are paying her long-term

Residual Income (Alimony) while receiving no benefit.

Remember, Women are Pricey...just go to any

department store and 70% of the products are directed

towards them. So, what's the payoff for YOU?

Indeed, when a business and its partners depart then,

costs/expenses usually end but, Marriage as a business

continues to EVOLVE and new ways of Revenue

Generation are frequently introduced so as to maintain

a continued extraction of resources despite a Legal

Divorce and the kiddies have their own family.

In essence Marriage is the first business people encounter

in their lifetime; however, preparation to achieve and

maintain long-term success is visibly inadequate as per

divorce statistics. Indeed, the business of marriage is

a very poor investment that can annihilate you financially.

So, are you ready to increase your VALUE and Skills

as a Home Business owner/entrepreneur and generate

Consistent, Predictable and Long-Term Residual

income for Yourself and not your former partner?

If yes, then, I invite you to examine our information and

eliminate any Self Limiting Beliefs that are costing you

Money and accelerating YOUR arrival in the MLM Cemetery.

Oh yes, since attorneys are involved in Marriages

the following famous quote should always be kept

in mind, "an attorney with a briefcase can steal more

money than a hundred men with guns and masks”.

========================================================
(C) SuccessRoute.biz 2013 All Rights Reserved.
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Warning! You may be one of MILLIONS of people leaving money on the table because you won't work the phone!

Warning! You may be one of MILLIONS of people leaving money on the table because you won't work the phone!



by Dr. Jeffrey Lant



Have you looked at the economic news lately? The so-called recovery is still weak as a new born kitten. People are still being thrown out of jobs. Home foreclosures continue. Financial and social instability blanket the land.



Yet you who says you're in business...



You who tells me you want to squeeze every single cent from your business, won't pick up the phone to talk to prospects and so are leaving big bucks on the table.
Is that crazy or what?



Now hear this: e-mail did NOT replace the telephone as a crucial business money-maker
Listen to some people, and you'd think the telephone became obsolete when e-mail was invented. "Oh, I never phone anyone anymore. I e-mail them!"



If you're one of the silly ones singing this tune, you need to stop, look, and listen to the vital information I'm about to deliver: as far as connecting, working with and developing long-term relationships with customers is concerned nothing beats your Alexander Graham Bell.
E-mail is spectacular... but it NEVER can or will replace the way phones enable you to communicate directly with your prospects and DO BUSINESS! In plain English, the phone is a money machine. You must learn to use it as such.



1) Review your current use of the phone
Do you make it a point to telephone your prospects, introduce yourself, ascertain what you can do to assist them, follow up with all you prospects to make the sale, and (a little while later) make sure they're happy with what they've purchased?
If you are remiss in some or all of these vital categories, it's time to make changes in your use of the phone... or continue to leave dollars on the table.



2) Do you end each day drawing up a phone list for the next business day?
The key to maximizing phone potential and profit is planning; knowing who you want to connect with on the morrow... and having whatever you need to do so readily at hand.
Create a computer file for each business day. This file should contain
* name of prospect
* prospect phone(s)
* prospect fax and, yes, email
* what prospect is interested in
* then space for a record of all contacts, including what the prospect said and what you promised to do (and then did).
Review tomorrow's phone list BEFORE leaving for the day. That way it will be fresh in your mind when you start calling tomorrow.



3) Call your easiest prospect first
We're human. We all function better when we get off to a good start. In business, this means calling your easiest prospect first, the prospect you know and have a good relationship with. They'll be glad to hear from you; they'll be happy to place that kick-off order. When that order is in , the success of your day is ensured!



4) Be clear on the objective for each call.
Because the telephone is used both personally and for business, it's easy to lose track of why you're calling folks. Personal telephone habits spill over into business time. That's fatal to your bottom line.
Before you call each prospect, review just why you are calling. It is NOT just to say hi and chat. It is either to start a new business relationship, foster an existing one and, above all else, get the sale!



5) Keep good notes
The average telephone business user is casual (and hence ineffectual) to a degree. Sometimes they take notes on their prospects calls; sometimes they don't. This catch-as-catch-can approach to the telephone is not good enough... for you. YOU know the importance of good notes. The time to enter them into your computer file is the MINUTE your phone conversation ends. Indeed, if you have your computer screen in front of you while speaking to your prospects, enter your notes as you go.



6) No answer? Call back. No answer? Call back again.
Over the years, I have been consistently astonished at the high level of self-delusion that permeates the business community about incomplete calls; that is calls which do not result in direct conversation with your prospect.
Any call you place, including calls where you just leave your prospect a message, must be regarded as incomplete calls; that is, calls which must be made and made again until completion (that is direct customer contact) takes place.



7) Regard your customers as assets who need the time and considered attention of any other asset
If you are one of the legion of business people who don't call prospects, a major change in attitude (and procedure) is necessary. From this moment on, think of each prospect as an asset for your business and as one of a string of assets from which you derive wealth.
Would you take a corporate bond and abandon it in a taxi?
Would you leave the deed to your house on a picnic table in the park?
Of course not!
Then don't be cavalier with your customers and efficiently calling and following up. They are ASSETS, and they must be treated accordingly. One phone call at a time. Starting today.

About The Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is the author of 18 best-selling books as well as an internationally recognized marketing expert. http://www.SuccessRoute.biz/?rd=ph6LwV79 Republished with author's permission by Vaurn James http://SuccessRoute.biz 

Rules to blog by, for blog publishers and readers

Rules to blog by, for blog publishers and readers



by Dr. Jeffrey Lant

Maybe HE likes all the hubbub.
But will you?

The calm of my Cambridge, Massachusetts neighborhood was punctuated the other day by student protestors outside Harvard University's Science Center. There 1960's wannabees chanted "Harvard, Harvard, shame on you, honoring a racist fool."
The cause of this mayhem was Professor Martin Peretz and his latest blog post on his The New Republic website: "But, frankly Muslim life is cheap, most notably to Muslims." It was more than enough to stir up a reaction from the politically correct, who live to chant and picket.
They shouted... they taunted... they heckled... and HE, owner of The New Republic, the subject of so much fuss, got valuable, eye-catching full-page publicity in The Boston Globe, New England's paper of record.

Bingo!
One of America's most experienced provocateurs had succeeded, yet again, in using his blog to get even more publicity for his "take no prisoners" opinions.
Martin Peretz' blog had done its work and done it well.
Will yours? It most assuredly will... if you understand the true purpose of a blog, run it accordingly, and learn to be a responsible blog publisher and blog reader. Here are recommendations to assist you.
Bogs MUST be honest.

The purpose of a blog is to give ANYONE ANYWHERE in the world, whatever creed, class, station, nationality, or political position, the opportunity to be heard on any subject whatsoever.
Thus, your task as a blogger is to open yourself up... to tell the truth, straightforwardly, honestly, bluntly. The blog is, first and foremost, about you, its publisher and focus. To write anything other than the whole truth, so help you God, is to demean the medium -- and yourself.
If you are new to blogging, you'll find this kind of openness difficult, challenging. Most people grow up adept at masking their true opinions. For fear of what the listener may say or do, we moderate and water down the way we really feel and what we say.
That will never do on a blog where truth is called for at all times.
Now, you may think you are a straightforward, honest person but blogging will show you soon enough that you, like all social beings, are considerably more adept at masking how we feel, our true views, rather than telling them.

In the novel "To Kill a Mockingbird", for instance, there is an incident that makes this point lucidly, succinctly. Atticus Finch is walking with his children past Miss DuBois' home. She is a notorious termagant and scold. Does he say that to her? Certainly not. He lifts his hat cordially, saying "Good afternoon, MissDuBois. You look pretty as a picture." Scout, his young daughter, says just loud enough "You notice he don't say a picture of what." Miss DuBois just catches a few words and wants to know what the impish Scout has said... but Atticus Finch is a wise man, a gentleman and knows the value of good relations, over the strict, unyielding truth. He lifts his hat again and moves his children along. Most of us would do the same.

But bloggers cannot. Bloggers must opt for candor, honesty at all times.
The more honest YOU are, the more reactions you will get. Take Professor Peretz, for example. Given that he is an experienced blogger, I take him at his word, when he writes his latest anti-Muslim diatribe.

Others, who feel differently, will abhor and detest what he has written... and propose such sanctions as having a speaking engagement at Harvard cancelled. But this is wrong.
Voltaire, that very clever fellow, said it best:

"I do not agree with what you have to say, but I'll defend to the death your right to say it."
Unfortunately, sanctimonious members of the Academy (usually the least intelligent on campus) have forgotten their true calling: facilitating free speech, not suffocating and penalizing it. Blogs, then, do the work academicians should do (the reason they are given tenure to do), but are now too often emasculated, self-protecting and lazy to do.

Thus, when you write, the objective is always to achieve Harvard's ultra clear motto: "Veritas", the pure and always unsimple truth.
Write regularly,consistently.

One of the major problems with most blogs is that they are not regularly produced. Remember, whatever else a blog may be it is also and always the story of your life. It is a window into your thoughts and occupations. Blogs must therefore be regularly undertaken. Don't start it.... unless you mean to do it.

Write regularly and consistently, being always aware that the first day you do not feel like writing your blog is the very day you must be sure to write it... or risk the ending of your blog altogether.
The more honest you are, the more and stronger reader reaction you should expect.
When Professor Peretz posted his incendiary opinions about Moslims (a subject on which he writes often), I suspect he knew that tea cups in Cambridge and beyond would be rattled. What's more, being a true provocateur,he probably relishes the instant, insistent responses of those he has provoked. He might not like being followed through Harvard Yard by hecklers... but he cannot truly have been awfully surprised by such a response. Relish, rather than alarm, was most probably his reaction.

You, too, need to reach this level of reaction and response as you achieve greater candor and honesty in your bog. Because as my grandfather used to say, some damned idiot is sure to protest; the stronger the opinions rendered, the stronger the response from those disagreeing. (He would have been a great blogger, grandfather Walt would have been.)

Prepare for the reaction... expect it... ignore it.
Blogging is one of the jewels of the Internet... treat it with care and consideration.
Millions and millions of folks have come and gone on this planet without leaving even a foot print in the dust. To our chagrin and detriment, we do not know them in any way at all. But blogging has changed all that, not merely for the potent and celebrated... but even unto the lowest among us. At last they have a place for their opinions...not matter how alarming, uninformed, and (to the rest of us) silly they may be. And this is a very good thing... for our job is to cherish the bloggers, protecting and defending them, even at their most reprehensible and loathsome. And that includes you, too, Professor Peretz, as you sit in comfort and security here in Cambridge, spewing venom. I defend to the death your right to say it... and blog it worldwide. Defending you, I have done the right thing, while taking joy from the fact that every hostile word you blog drives down the certified circulation figures of your moribund rag, The New Republic. In the end the marketplace, not censorship, will determine your fate. So blog on....

About The Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! http://www.SuccessRoute.biz/?rd=ph6LwV79 Republished with author's permission by Vaurn James http://SuccessRoute.biz

Choosing Web Hosting That Works For You

Choosing Web Hosting That Works For You




How would you expect to solve an issue with your website? How would you do this if you did not understand web hosting enough to navigate the changes you need. In the 21st century, many people are making their own websites. There are now many hosting companies available for those who do not understand technical jargon. Read the following article and you will learn how to choose the web hosting service that can make keeping up your site much easier.



Check the hosting site to find out what kind of sites they can offer. A lot of free services will only provide you the tools necessary to build your own pages or let you use their templates, but not add overly dynamic personal scripts. If you cannot find the kind of dynamic scripts you want to use, look for a paying plan instead.



When you choose a web hosting company, select one that resides in the specific country of the audience you are targeting. For instance, if your site primarily targets people who live in the UK, the data center of your web host should be located there, as well.



Choose a hosting service that allows you to instantly and easily view your web statistics. You will want to know things such as how many people are visiting your website and what pages they are viewing. You can even find out how long they stayed on your site, and what search words they used to find you. These can be important in the long run, so use a server who has these tools.



To get started with your very first website, consider a free web hosting company. After all, your initial site is the one that will teach you lessons - not make you a ton of profits. You may end up with a lot of downtime, and you'll have ads that aren't yours, but you'll get an intro to running your own site.



Make the most of your profitability of your website by closely looking into the many web hosting services that want your business. You can be asked to pay as little as $1 per month to hundreds or thousands for your own dedicated server, but the least expensive ones can often prove the most reliable. While you will often see bandwidth increase if you pay for a higher priced host, the lower priced options might not mean any increase in downtime, which should influence your final decision.



You should never pay in advance for hosting services. Many companies will offer you a discount to sign up for a longer term. What if the hosting company goes bust? Worse yet, what if you do not like something about the hosting company and wish to switch? It is better to pay as you go with web hosting.



As you have read in this article, every web hosting site differs greatly from one another. Follow these tips to learn which features are essential for your site. Comparison shopping makes it easier to locate the provider that can best meet your needs, and at a price that is within your budget. Awesome!



Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Choosing A Web Host Is Simple With These Tips

Choosing A Web Host Is Simple With These Tips

Do you want to set up a site which allows you to send emails to customers automatically? Well, you can, if you choose the right web hosting service. Keep reading to find out what sets web hosts apart and which features you need to run your site efficiently.

Instead of finding a great web hosting company, start your own web hosting company to service your own needs. This can provide many benefits including secondary income and free web hosting if your business takes off. This is a great way to think like an entrepreneur, and make some money instead of paying for web hosting.

Always have a backup plan for web hosting providers. In the event that you experience significant and ongoing problems with your hosting service, you will want to have an alternate already researched. If you are without service for more than a day, start immediately putting your backup plan into action. This will save you the potential for even longer delays if your provider has serious problems.

A good web hosting service should bill you professionally. You should be able to log in with a username and password to have access to your account balance and make secured payments. If you have to send PayPal payments every months without getting account statements, you are not dealing with a serious web hosting service.

Think long and hard before deciding that you want to launch your own web hosting service. This can seem tempting, until you realize that you will likely spend inordinate amounts of time dealing with this service, rather than focusing on the business that you already have. Use the expertise of those who have been doing it for years, and pay them what they are worth.

Read the terms of service when dealing with a web host who offers "unlimited" services. Many times web hosts will offer unlimited bandwidth or sometimes hard disk space. Read the terms carefully, as they may reserve the right to ask you to upgrade your plan, if you are a higher profile customer, that has increased usage.

When you are choosing a web hosting company, it is important that you rely on more than just one or two pieces of advice on a recommendation. Many recommendations are from people who haven't even experienced the web hosting company that they are recommending. Choose wisely, do your research, and know many things about the company that you choose.

If you're going to use a free web host, make sure that you know all of the restrictions about site content, as different hosts have different rules about what you can post, especially in the areas of music or video, as streaming those can take up bandwidth. If you know the rules, you won't be in for any surprises.

As you've seen, web hosting companies offer different things that can fit your needs and maximize your service. Use the tips above to find the right hosting company and get ready to take your online business to the next level.

Vaurn James is the Owner of http://SuccessRoute.biz

. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Advice On How To Be More Successful At Blogging

Getting into the world of blogging can seem overwhelming because there are so many choices available. There is no, one sure fire way to do it that will guarantee success. The information in this article can help you design and launch a blog that accomplishes your goals and reaches your intended audience.

Make sure that you are accepting and submitting valuable comments. You want to have as many ways as possible for a back link to happen. When you do comment, add your URL so that you will have a link created to your blog. This will make it easy for others to find you.

Avoid writing blogs about subjects you have no interest in or know nothing about. It will reflect in your writing and you could possibly come across as uninformed in you are unsure of what you are writing about. This can turn readers off and they will avoid revisiting your site.

Create an email update list for your blog. On your site, offer a place for people to sign up for these updates and send them out every time you post a new blog. Those who are truly interested in following your blog will like the idea of being notified when new content is posted.

Keep your blogs as clear and concise as possible. Comprehensive coverage is no doubt important, but writing a 2000-word blog post is a good way to make sure that it is never read to the end. Readers don't care about lengthy descriptions, they want you to get to the point quickly so they can learn what they came to find out. They want you to get to the point.

Keep your individual post focused on one point. Blog with the full knowledge that you will be making many subsequent posts and if you tell everything in the beginning you may not have anything left to say later! Think of your blogs as being the spokes in a wheel. By themselves they are important but as a wheel they are incredibly important.

Make sure to post content regularly to keep your readers coming in. Successful blogs usually post new material every day. Don't let this requirement overwhelm you. If you want, you can write several weeks' worth of material before opening your blog to the public so that you'll have material to post if you get stuck. This helps to make posts for days that you have writer's block.

Whenever possible, utilize header tags in order to separate particular sections of your blog posts. All the different tags that you should use are H1, H2, and H3 tags. In addition, you should ensure that you are using excellent search engine keywords whenever you can in all these different headers.

It is true that beginning to blog can be overwhelming at first. There are just so many decisions and options. There are many ways to create a successful blog. The information and tips from the above article were designed to help you create a blog that achieves your goals and gets your message to the masses.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Advice For Your New Tech Blogging Business Is Here

Advice For Your New Tech Blogging Business Is Here

Are you looking to create an online presence where people follow you on a daily basis? The content you'll find here will be perfect for you if you're looking to better your blog. This guide will cover great advice that you can use in creating a blog and you will get the popularity level that you desire.

Ensure that you are posting very often in the blogs that you operate. At the minimum, you should aim to post one time on each blog every single day during the weekdays. Of course, posting more is always welcome. This shows your visitors that you are a very active blogger, which will make them more prone to keep visiting your blogs.

A key to a successful blog is to blog often. Many bloggers will start by posting once a week, or once a day, and then fail to continue the frequent updates. Even if readers love your blog, they'll lose interest if they have to wait a long time for updates. A good rule of thumb is to create new blogs weekly and send out email updates.

Since blogging is on a personal level you should avoid writing formally. You should still write in a professional manner and use proper grammar. Your readers will be able to relate to you more when you are writing to them in a casual way and will continue reading your blogs.

Utilizing social media websites is a great way to generate interest and increase traffic to your blog. You can use Twitter and Facebook to inform readers of new blog articles which they can then share with their friends. These websites also serve as a way to interact with your readers, and find out what they are interested in. Tailor your blog updates to their interests.

If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.

Commenting on other blogs is one of the best ways to generate traffic to your blog. If you read an interesting article, write a compelling comment that offers a unique perspective. Include a link to your blog. The people who read your comment will likely want to read more of what you have to say, and will visit your blog.

Your blog goes much further than just your posts. It may look like just a collection of various articles, but it's so much more. To be a successful blogger, your blog needs a presence. This is created by your posts and comments, both on your blog and other online sites.

With all that you now understand about blogging and how it can help you, you should now have a strategy in mind for how you want to go about blogging in the future. Just take into consideration that it takes time to truly establish a blog with the level of success you hope to achieve.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.  

Become A Video Marketing Success With These Tips

Become A Video Marketing Success With These Tips

All you have to do is use video marketing. If you answered no, you're preventing your business from gaining attention from potential customers. Less people read newspapers or use the radio. People go online to find brands to buy. Read the below article for some great tips on utilizing video marketing so that you can expand your customer base.

If you make more videos, the better it is for you. You need to produce new videos constantly so that you give your customers the content they expect. This can draw in additional viewers as you'll be exploring a diverse number of topics, too.

Be confident during your video. Your customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value. Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.

When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.

Begin your video by telling your viewers what you are going to teach them or share with them. After that, follow through on your promise and deliver the content. If you state clearly what you are going to do, and then do it, viewers are more likely to watch your videos again.

When using video marketing to increase your website traffic, you have to remember who you are talking to. Your audience is crucial. You need to target your videos to a specific audience, and you will notice that they will become more engaged, interested, and more likely to make your video marketing a success.

To supercharge your video marketing efforts consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos that will be shared on your website as well as on video sites such as YouTube. Do not forget to share your videos with your customers using email and social media.

Remember that effective videos are a balanced audio and visual experience. Have a good, solid script to use for what is said. However, make sure that you also employ appropriate imagery within the visual frame as well. The two should work together to reach the viewer's right and left sides of their brain.

Never skip your call to action. Your video should have the purpose of netting a sale or click-through. Always ask the viewer to do something at or near the end of the video. It can be anything from actually buying your product or service to just making a comment about the video itself. Always elicit a response.

Your videos should be chock full of information and straight to the point. The attention span of the typical web viewer is rather short. Work on making videos of less than five minutes in order to hold people's attention. You might have great content, but it won't help you if you lost viewers before the video is over.

Brief videos are more favorable than those that are longer. Attempt to limit your video to shorter than 3 minutes to make sure you can give adequate information without boring the viewer. Five minutes is the maximum. A great motto to follow is to keep things short and sweet.

Video marketing is the way of the future. You cannot depend on older advertising ideas to make profits. Instead, you must follow your audience to where they go, which is online. Use these tips and you will soon be able to reach out to a wider audience thanks to your video marketing campaign.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.  

Straightforward Tips And Suggestions For Competitive Marketing Online

Straightforward Tips And Suggestions For Competitive Marketing Online

You have heard many other people give their input regarding internet marketing, but it is time that you learn about it and become an expert on your own. While this may require an extra commitment, you will get back what you put into it. This article will provide many helpful tips for you.

Do not ever allow your site to have pop-up advertisements of any sort. Consumers hate pop-up advertisements so much that it has actually become a legitimate business to make them disappear. Even if you are absolutely desperate to show off something they have not looked at yet, do not allow yourself to do it. It will only make the customer want to leave and not return.

If you are selling a product to a certain age group, make sure that the website correctly reflects this. If you are trying to market a product to the elderly, keep things very conservative and business professional. When marketing to a younger age group, you can include animation, graphics and modernized Flash designs.

Make sure to evaluate the content of your website. Know what your website says, what the goals of the site are, and get a gauge on how useful the content is. A well defined site is sure to attract more traffic. Increased traffic is key to maintaining a successful site.

Internet marketing does not have to be difficult. There are plenty of free resources out there to help you get your message out to millions. Check out all these options before you spend a dime on a paid campaign, you may be surprised and very pleased with the results you find.

Without messing up the navigation on your site, try testing different text and color schemes. By testing these out, you can see if there is a combination that gets you much more traffic than your current layout. When playing with text, make certain that it is readable and legible. Make sure that you are aware of color theory and how certain colors trigger certain emotional responses, like red meaning stop or alert.

Offer discounts or rebates to your customers for providing referrals. Set up a program by which one customer can turn into 5 new customers with the only cost to you being one product or even just a discount on future orders. This is a great way to develop new customers without having to go searching for them.

Make a website for your business. This is important because it will open up your business to more customers from all over. This will make it easier for customers to come upon your business and products and will also make it easy for existing customers to find you for future purchases.

Tell me how you can save me money and I'll be your customer for life! Everyone is looking for a way to buy a product or service which is easy to use and either saves or makes them money, so it's up to you to market what you're selling in that way.

Offer special discounts and promotions for loyal customers. By offering your best customers your best prices, others will want to be in that group, and you will create a feeling of loyalty within that group. Appreciating those who cause your success is a win-win for everyone involved, no matter what their role is.

Use social bookmarking sites to your advantage. Unlike regular bookmarking, which saves to the browser, social bookmarking saves to their personal page. Many have an option to bookmark a page publicly, allowing their peers to see who they have bookmarked. This is a great way to increase your visibility among your target audience.

Every successful Internet marketing business needs a plan that includes a way of tracking what works and what doesn't. If you don't know where your traffic is coming from, you can't do more of the same. Once you find out what specific content or promotion is bringing in the most money, you can do more of that.

In conclusion, you now have been provided with many helpful tips regarding internet marketing. While you may have already known some of this information, we hope that you have either reinforced your current knowledge or learned something new. Use this information and be the controller of your own success.

Vaurn James is the Owner of http://SuccessRoute.biz

. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Your Business is Marketing and Not Sales

Your Business is Marketing and Not Sales

~~~~~~~~~~~~~~~~~~
SuccessRoute.biz's Home Business Report
Publisher: Vaurn James

215-728-4905 or 1-800-417-0196

~~~~~~~~~~~~~~~~~~

Sales is the highest Paid and Oldest Profession in the World.

Any challenge is foolhardy because Selling is the conclusion

of any and all transactions between Individuals involving

product/services. However, the conduit is Marketing.

What kind of IDIOCY is this being presented as Truth?

After all, it's about the Money Lebowski, Cash is King

and it's all about the Benjamins; otherwise, why are you

in business? You don't want to be operating a Non-Profit

Agency which 95% of Marketers/Home Business owners

are achieving in their online enterprise not too encouraging.

Well, it's hard to believe but, there exists an old term that

holds TRUE and more importantly, an accurate measure of

your ability to close a sale. Have you heard the expression,

“It's all in the Presentation” or “you get once chance to make

a first impression”. Think about it, how do you makes SALES?

The process is SIMPLE; however, different methods require

different skills that must be developed to attain success.

Ezine Marketing, Email Marketing, Cold-Calling, Videos,

Live Webcasts, Blogs, Banners, Online Ads, Search Engine

Marketing, Social Networking and Mobile Content, all are

established methods of online marketing designed to connect

with a desired Target Market. Again, how do you make SALES

with these different methods of connecting with the masses?

Well, Sales are the confirmation of a good Presentation or

Method of connecting with your customer who has a problem

and you attempt to bring VALUE to the equation by offering

them a SOLUTION to their problem. So, the focus is on the

PRESENTATION; therefore, how do you ensure a good showing?

Any idea? Well, the most effective way of converting a prospect

into a long-term customer is by Educating them about your

product/service and related benefits. Think about it, no hard-sell

nor the usual rubbish by fast-talking snake-oil Salesmen.

The goal behind marketing is to develop a Business Relationship

where TRUST is established and maintained for the long-term....

similar to Marriage (lol!!!!). Like Marriage it's not 50/50 but,

100/100 but, you are responsible for your own actions within

that relationship.

When you think about that bloody insane Institution called Marriage,

it's a business involving two Individuals who both Marketed and Sold

themselves to each other and the confirmation of the Sale was “Marriage”

or as I affectionately say, “Tying the Old Noose...I mean Knot”. Like

any successful Relationship TRUST is vital; otherwise, no consummation

of the the transaction. All transactions (monetary, personal, etc,) involve

commerce and Marketing is the conduit that facilitates the process.

So, Marketing is involved in everything because as a consumer-

based society it's symbiotic partner “SALES” completes the marriage.

So, when you see advertising about a product or service on a bill-board,

Idiot Box, Bus, Internet, child's lunch box or any other method you can

dream up it's important to remember different Methods connect effectively

with different people.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for

marketing tips and a free subscription to our cutting edge newsletter.

=========================================================
(C) SuccessRoute.biz 2013 All Rights Reserved.
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Review: Home Business Bootcamp with George Kosch. Presented by Worldprofit Inc.

Review: Home Business Bootcamp with George Kosch. Presented by Worldprofit Inc.

Bootcamp Instructor George Kosch started the training with an overview of Worldprofit’s earn at home training program.

The focus of today’s training was on leads and list building, two critical MUSTS for building a successful online business. On that theme, George provided a demonstration of Worldprofit’s new Landing Page Builder. Since the announcement last week about this service, new landing page templates have been added to the gallery. Members have the option of selecting from several beautiful backgrounds, adding your own video, audio, or just creating a standard page.

All Worldprofit Silver and Platinum VIP Members get Worldprofit’s landing page builder at no extra cost. The retail value is $297. This software is exactly what you need to EASILY build your own custom, unique landing pages for ANY and ALL your business opportunities.

Now, you don’t need to hire anyone to build your landing pages, you don’t have to struggle with learning complex software to build your own haphazard pages. With Worldprofit’s Landing Page Builder you can easily create beautiful attention grabbing, lead generating landing pages in MINUTES! No special technical expertise is required, or ability to create graphics. Opt-ins for building your own internal or external lists are also integrated for you. We will be adding more Design Options to the Gallery in coming weeks.

Members can access the Landing Page Builder within your Member area, from left menu under MONEY MAKERS select LANDING PAGE BUILDER.

Discussion Topics

1. List Building basics and necessities for long term growth of your business 2. Offer Building – why you MUST make offers to see higher sales

3. Reality Check – you can’t build a house in a few days, why should you be able to build an online business in a few days? You must have the resources, the tools, time required and determination.

What’s coming…

Worldprofit’s Reminder System and Task Manager. George demonstrated the new Reminder System that will be released shortly. You can use this service to email reminders to yourself of important dates like doing your promotion schedule, follow up with prospects, or any other scheduling you need to do. In addition the system will offer Task Lists so you can stay on track. Tasks that you enter will be emailed to you on your Daily Prospect Manager Report.

Question and Answer Session. George answered questions from participants.

Comments from participants

Pam: I am amazed at what is in Worldprofit

howie: this will attract many people to your list

Marc: It’s only $3.33 per day to be a Silver Member!

howie: so much value

Peter: Once again something you will not find anywhere else

Kevin: Thanks George…Awesome…

Paul: This is as good as it gets. Well, until the next big thing.

Randy: Have a great day George and thanks for the knowledge

*****************

Summary:

The recording of Worldprofit’s Home Business Bootcamp Training will be posted to the training section of the Worldprofit Member area within 24 hours.

Remember! If you need help with any of the content presented, simply submit a Support Ticket and our Help Team is happy to assist you. Worldprofit offers support for Members 7 days a week, 365 days per year.

Thank you to all who attended Worldprofit’s bootcamp training today, your enthusiasm about these services is much appreciated and we enjoy seeing you benefit from these resources.

Next LIVE Home Business Bootcamp Training is Friday - every Friday we are here to train you how to earn at home using the power of the web and reputable income sources. See you there.

If you are reading this and not a Worldprofit member, join over one million people worldwide who already are enjoying member privileges. Worldprofit is now in our 20th year of business. Republished with author's permission by Vaurn James http://SuccessRoute.biz. 

Step By Step Guide To A Home-Based Business

Step By Step Guide To A Home-Based Business

Many people have dreamed of one day opening their own business. Gaining helpful knowledge and avoiding failure is how to really be successful. Use the information laid out here to make your business efficient and profitable.

Add an extra telephone line into your home office. By doing this, you alleviate the risk of having other family members (especially children) answer your phone. While your family members may have the best intentions at heart, they may not treat the important client phone call with the amount of professionalism that it truly needs.

When running a business from your home location make sure you have a reliable internet service provider. Because most of your business will likely entail itneraction with customers online, an unreliable ISP would bring about a fate tantmount to death for your experience. There are several ISP's out there, so make sure to browse around before settling.

Only promote products you believe in 100%. Find manufacturers that have the type of policies and values you can comfortably stand behind. When you spend a lot of time, money, and effort to build a business and promote products, your belief in those products comes through in every thing you do.

To ensure that your home business is successful be sure to network with other local or home businesses. If you run your business online, be sure to join an affiliate program. This can increase traffic to your site. Return the favor by supporting other home businesses by providing links on your site.

Receive consult from a tax professional who is experienced in dealing with your type and size of business. There are several different tax requirements for different businesses, and there could very well be special statuses and credits given for your type of business - so a consult with a professional is always a good idea.

Your home business should have a niche. Find a market of customers or businesses that might be interested in your product and make contact from there. You may be surprised at how many people will be receptive to your offer. Free samples are an excellent way to break the ice with potential clients.

After purchasing and building up your domain name, use it for all email correspondence. This builds exposure to your domain name, and makes your brand recognizable to the people you communicate with. It is a subtle, yet highly effective form of advertising for your home business. It also lends your business legitimacy.

You should have a dedicated workspace for your home business. The fact is, that many home business owners can be susceptible to distraction if they aren't focused. Getting organized and devoting a space of your home for your business is a smart idea, keeping you organized and on track.

Creating a business at home is something pursued by lots of people. However, without the right information, you will not succeed in your home business efforts. This article has provided you with the tips you need to outsell the competition.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.  

Maximize Your Business Through These Social Media Marketing Pointers

Maximize Your Business Through These Social Media Marketing Pointers

Popular networking sites like Facebook are just the beginning. Although many marketers recognize the potential of these sites, there are still many businesses that have not effectively explored the possibilities of social media marketing. This article will help you create an effective social media marketing strategy that will benefit your business.

Using Facebook can be a great way to promote your business. Facebook allows you to connect with your target audience. If you use Facebook correctly, you can interact with your audience in a friendly manner without pressuring them to purchase anything. If people connect to you on a personal level, they're more likely to be interested in your business.

Allow people to post the material that you post for social media sites. For instance, that "Retweet" feature is a great one to have. Having this atop each post allows others to easily share the information through their Twitter accounts. This allows your followers to advertise for you without any extra monetary cost to you.

Figure out what it means to have a conversation. Many businesses don't understand that in many cases, customers leave negative feedback to try to get an issue resolved or talk about a common problem with the company's products. Expand upon their comments by talking to your customers. Be passionate about learning what their needs are, and allow this to energize your next big move, or spur creative ideas to make your company better.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now.

You need to respond to customer inquiries as part of any strategy for social media. A quick response can have a significant impact on the success or failure of any social media marketing promotion. Pay special attention to negative feedback you receive through social media. If you don't, negative posts will take on a life of their own. Respond to these comments quickly, find out why the customer is not satisfied, and offer a solution.

You should always answer each and every comment posted to your Facebook page. This includes negative comments. You will grow trust by developing a real presence on your sites. Always respond to customers as quickly as you possibly can.

When a person starts to follow you on Twitter, reciprocate by following him or her as well. At the very least, this shows that you're all about the social aspect of social media. It is an indication that you don't consider yourself above others and that you respect and appreciate your customers. You're more likely to keep followers by tweeting them and following them back.

While even more of your competitors are using social media marketing, it is even more important to start using it yourself. If you don't include social options for your customers, you might just wind up losing a lot of your customers. At the very least, you risk being thrust back into the dark ages. Whether your focus is solely marketing or you are trying to set up a business from the ground up, use what you have learned here for a solid foundation in social media marketing.

Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.  

Why you will NEVER be rich. Why you will never live la dolce vita. And what you won't do about it.

by Dr. Jeffrey Lant

Author's program note. This is an article about something you've craved, desired, wished for... but now, aging and chagrined, know you will never have... never be any closer to than when you were sixteen or the last time you seriously consulted "Esquire" for a fashion make over.

And that is financial independence.

You don't have to believe me, probably won't. So (smelling salts at the ready) take a look at your assets. Pathetic, isn't it? And the sad fact is... you won't do anything about it. Probably can't.

But before we develop this maudlin theme further, you'd better imbibe some of Nino Rota's masterful score from Fellini's perpetually edgy masterpiece "La Dolce Vita" (1960). You'll find it in any search engine. It is about the craziness of love, money and desire played out in Rome, where the unending search for the sweet life will devour you as it has devoured generations before you, including a whole College of Cardinals, and expectant generations still to come.

Now let us begin, for you have wasted far too much time, and have so little left.

Time.

The first reason la dolce vita will elude you is that you've waited too long to use the present to shape the future. Now hear this: to become rich by your own insistent hands and devices, you must start from the first minute you glimpse the awful and shocking truth that you are not going to be young and beautiful for ever. What? Moi?

Yes, I'm afraid so. One of these days some current play fellow of yours, who just a moment ago complimented your bodacious curves and knock-'em-out bootie, will be considering the unfairness of fate whilst scrutinizing your flesh-specked skull, for all the world like Hamlet and hapless Yorick.

Dire, but who cares?

Very well, you muffed your biggest advantage -- time. Sadly, the more you wasted; the less organized and efficient you were, the fewer options you have. There are two things you can do about this: 1) radically alter your lifestyle or 2) do nothing. You'll say, of course, that you'll make adjustments, but we both know, don't we, how lazy and incorrigible you have been in the past... and intend to be in the future. In other words, you'll continue to talk the good, the plausible, the smooth game... but you won't lift your pampered pinkie to achieve the objective.

What objective?

The plain truth is you have never had a specific, written financial objective; the older you get, the more glaring its omission. For example: have you checked to see just how long a person of your age, gender, and health can expect to live? In other words do you know what you're working with? It figures. You want the dolce vita, but you haven't got a clue about how much "vita" is left. So, for openers let's play "This is the rest of your life." For most of you even Ralph Edwards, a man with helium in his leather pumps, couldn't squeeze much optimism from the too sad facts.

Napoleon, no objective, St Helena.

The most celebrated man in history who lived without objectives was the great Napoleon himself. It's what brought him down from the highest of pinnacles and human achievement to life on a poky little sheep ranch called St. Helena. You see, before each campaign he'd steal the soldiers he'd need and the money. Then, without forethought, he'd set down the road... without goal, without objective. He was, you see, the ultimate wing-er. Goals, he reckoned, could take care of themselves...

Europe offered him this province and that if he would say just what he wanted and, in time honored fashion, stop with the current larceny; in other words once he was bought, stay bought. However,if things were going well, he declined to parlay; it they weren't going well, he declined to parlay until at last the aristocrats understood they must work together, did so, and snuffed the man who, if he had a reasonable goal, would have ruled the roost and been the greatest sovereign since the Caesars. It is unrecorded if his imperial majesty liked mutton. I doubt it.

Now, assets.

A detailed look at what you loosely term your "assets" now is necessary. Gather what you jocosely call your "financial records," you know, that laughable pile of gum wrappers, lottery tickets, naughty Internet sites, and legal mumbo-jumbo about a stock you once owned. You'll need pencil, paper and true grit for this crucial exercise.

Now, sit down and start.... And, pray, don't snivel, whine or sob!!!; much less "special plead" and "explain" as we review the little you wish to transform into the enough, the more than enough, and that fast receding life you once though would arrive without much effort or work of any kind. Oh, how the ill-informed and grossly self-deceived have fallen.

What assets?

Get a grip on yourself. You are about to do the hardest of tasks; telling the truth about you, the truth, the whole truth, and nothing but the truth. It will cause you pain; it will make you squirm; it will make you perspire and cause your life with every wrong decision and miscalculation to flash before your horrified eyes.

Why have I put that gun on the table? Because I know given the chance you'd be out of here like a jack rabbit. So, shall we begin?

The overwhelming number of folks have just about $30,000 in assets upon retirement. That's probably within shouting distance of where you are now, assuming you wish to retire in, say, five years. I hope you're smiling, sugar, because you're going to have to place a brave face upon this dismal reality. And while you're at it, try learning the lyrics to Charlie Chaplin's moving song, "Smile though your heart is breaking...." Just remember this, when he wrote it he was probably the best known entertainer in the world and amongst the richest men on Earth. It's easy to weep into your beer and warble movingly under those conditions.

Under water.

So.... grimly...you list your primary asset, your house. The Great Recession of '08 wiped out such assets for most people for the better part of a generation. If you're looking here for salvation, look again. It's not coming any time soon and certainly not to fund a lifestyle less dolce every day. And as for any other "assets", you know and I know their collective value is negligible. And as for that grotesque Chinese vase your auntie bought 50 years ago in San Francisco, you'll be waiting a long, long time before "Antiques Road Show" tells you it's fake, Ming indeed! Nice try.

Two choices.

So, what are you going to do? You could get realistic and stop wishing for something that's not going to happen. Take your $30,000 (or so) and give yourself a week in Paris Greta Garbo would envy. Splurge. When it's over, it's over. Enjoy what you've had; don't pine for more. You've had a nice taste of what you wanted. Be grateful. This is not the American way, of course; no matter how much you get, you want more... and moan to high heaven when you don't have it, can't afford it, and can't get it.

The solution? It's right in front of you. It's called the Internet, and it's a gold mine... if you work with the right people and follow simple directions. I know what I'm talking about. Nearly twenty years ago, when the 'net was new and primitive. I made a calculated decision that it would be the most important, the transformational technology of my life. Without hesitation I affiliated way back then with a genius named George Kosch who explained to me, already a successful businessman in publishing and direct mail, why the 'net was the big play. As a result I made millions of dollars.

Now hear this: you can, too. Everything you need is just one click away, easy to understand, easy to start. What's more you'll never work alone, will always have assistance and instruction and need to know absolutely nothing about technology. Now see for yourself. Go to worldprofit.com and immerse yourself in your successful future.

But we both know, don't we, what you'll do... thereby killing your last chance (short of a winning lottery ticket or the timely demise of an unknown relative) of much "vita" at all, much less any that's dolce. Caio, bella. We'll miss you on the Via Veneto. And remember, to be rich, is to be beautiful... forever.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author's permission by Vaurn James http://SuccessRoute.biz.