Presidential Marketing #101: Obama vs. Clinton

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Vaurn James’s Newsletter
December 3, 2010
successroute.biz
successroute.biz/newsletter
Publisher: Vaurn James
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SALES is the highest paid profession in the
world; however, what stimulates SALES is
MARKETING. Yes, activities within the
marketing process are often times the crtitical
factors that determine the outcome of the
process (Success or Failure). Remember,
selling is about influencing/motivating others
to purchase a product/service so as, to satisfy
a monthly quota to remain employed. Now,
marketing is about providing product/services
that have VALUE and more importantly,
provides a SOLUTION to problem of
your customers. Now, that’s clear…Next!!

So, how does Presidents Barak Hussein
Obama and William Jefferson Clinton,
fit into this discussion? Well, simply put,
politicians are often the Ultimate
Salesman as indicated by their constant
attempts to CONVINCE the people, that
they and their political party can solve
the problems that negatively affect the masses.

Now, not all politicians are equal in their
Salesmanship abilities and skills as indicated
by the results of the recent U.S. Mid-Term Election.
Clearly, President Obama, like any other CEO,
who operates a major corporation will need to
improve his sales skills, but more importantly,
function as a MARKETER, by listening to the
PEOPLE and providing a SOLUTION to their
wants and needs.

As, Dr. Jeffrey Lant, stated in his recent article
(An Open Letter to President Obama….), “first
and foremost, we need jobs…and when you
selected other priorities you showed us all that
you didn’t get it; that you were more Harvard
than Chicago”. “For you see, sir, we are now in
a world war for the protection of our way of life
… and that way is based on putting Americans
to work in ways meaningful and timely”.

Let’s contrast the skills of President Obama to those
of Clinton, who was a former Governor of Arkansas,
who connected with voters by being a frequent patron
of Mc Donalds, playing the saxophone (with shades)
and being able to “press the flesh” with voters. Yes,
like any good CEO of any major corporation you’re
replaceable if, the company appears to be headed towards
the bloody POOR HOUSE. Yes, President Clinton
lasted 2-terms and Obama, well it doesn’t look good.

As a marketer/home business owner, it’s vital for
YOU to connect, empower and communicate with
your target market like any good politician; however,
if, you don’t listen to them, then, you will be operating
a Non-Profit Agency that’s destined for the MLM
Cemetery (no Federal bail out for YOU).

Well, the message is clear for President and home
business owners, address the needs and wants of
your market and it will generate consistent, predictable
and long-term, residual income. Function as a
traditional salesman and attempt to convince the
skeptical masses that your product/service will
solve their problems (without addressing their needs/wants)
will lead to your Unemployment Benefit application.

Bonus for YOU

Veretekk the Book
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