Friday, September 13, 2013

Affiliate Marketing Tips You Shouldnt Pass Up On

Affiliate Marketing Tips You Shouldnt Pass Up On

Many people enter into affiliate marketing with a great deal of enthusiasm, but lose steam when they don't instantly get results. Like many things, proper affiliate marketing takes time and hard work. In this article, you'll learn where you should be putting your effort in, and how you can get the results you've been hoping for.

Do not get lazy once you have things going well. Take the time to look into new products and trends. Check for updates with your affiliate programs and find out if they have any new tools and ads that will increase the visual appeal to your site and make it more tempting to click on.

If you're using multiple traffic sources to promote products, you need to make sure they all lead back to the same location. Although it sounds like common sense, you'd be surprised at just how many people are posting articles and e-zines that link to various other articles. The idea, one would guess, is to switch up the SEO results. But this is ultimately bad for traffic.

Recycle the emails that have made you the most money about once per year. This will ensure that new subscribers see that content, and should lead you to even more sales and commission. Old subscribers probably won't remember having received it the first time and might click through again for more sales.

Tier 2 commissions are a way to get more money out of your affiliate marketing deals. An affiliate partner pays you tier 2 money when you recruit another website owner into working with the partner. This can be a more challenging and profitable goal for the experienced marketer. Remember to investigate your partners' tier 2 benefits beforehand, and concentrate on the ones with the most potential profit.

Advertising your affiliate business as a legitimate business is a great way to get traffic and the best part is that it's the truth. Especially if you're selling electronics or other high-end products, you are a legitimate business if you're an affiliate. So take advantage of business listings to list your site.

For more affiliate sales, don't neglect 'cost per action' programs. In addition to making money when your visitors buy something, you can also get paid - when your visitors do things like downloading game software or filling out a form. 'Cost per action' or CPA programs usually pay less money, but it worth it. Because it is easier to get people to perform these actions than to get them to buy something!

A great tip for affiliate marketing is to pre-sell any offers that you would like your site visitors to purchase. Simply adding a link to your page is not going to generate all that much money. Rather, take the time and explain why your visitors should click on the links.

You can set up your affiliate marketing account through each company that you would like. Each company will have their own criteria for allowing you to be an affiliate, but most just appreciate the free publicity. Just make sure that the company you choose has products that you want to endorse.

Find out if the affiliate program that you are considering, offers test products to you so that you can write an honest review about the product on your site. Many affiliate programs will provide you with this service and it will really increase the honesty that you can use when providing information about the products you are promoting.

Don't give up on affiliate marketing before you really get started. While you may not be impressed by your affiliate marketing profits right now, that may change once you start applying this article's advice. If you stick with affiliate marketing and do the right things, you can achieve some great things.


Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.  

Thursday, September 12, 2013

Why you will NEVER be rich. Why you will never live la dolce vita. And what you won't do about it.

Why you will NEVER be rich. Why you will never live la dolce vita. And what you won't do about it.

by Dr. Jeffrey Lant

Author's program note. This is an article about something you've craved, desired, wished for... but now, aging and chagrined, know you will never have... never be any closer to than when you were sixteen or the last time you seriously consulted "Esquire" for a fashion make over.

And that is financial independence.

You don't have to believe me, probably won't. So (smelling salts at the ready) take a look at your assets. Pathetic, isn't it? And the sad fact is... you won't do anything about it. Probably can't.

But before we develop this maudlin theme further, you'd better imbibe some of Nino Rota's masterful score from Fellini's perpetually edgy masterpiece "La Dolce Vita" (1960). You'll find it in any search engine. It is about the craziness of love, money and desire played out in Rome, where the unending search for the sweet life will devour you as it has devoured generations before you, including a whole College of Cardinals, and expectant generations still to come.

Now let us begin, for you have wasted far too much time, and have so little left.

Time.

The first reason la dolce vita will elude you is that you've waited too long to use the present to shape the future. Now hear this: to become rich by your own insistent hands and devices, you must start from the first minute you glimpse the awful and shocking truth that you are not going to be young and beautiful for ever. What? Moi?

Yes, I'm afraid so. One of these days some current play fellow of yours, who just a moment ago complimented your bodacious curves and knock-'em-out bootie, will be considering the unfairness of fate whilst scrutinizing your flesh-specked skull, for all the world like Hamlet and hapless Yorick.

Dire, but who cares?

Very well, you muffed your biggest advantage -- time. Sadly, the more you wasted; the less organized and efficient you were, the fewer options you have. There are two things you can do about this: 1) radically alter your lifestyle or 2) do nothing. You'll say, of course, that you'll make adjustments, but we both know, don't we, how lazy and incorrigible you have been in the past... and intend to be in the future. In other words, you'll continue to talk the good, the plausible, the smooth game... but you won't lift your pampered pinkie to achieve the objective.

What objective?

The plain truth is you have never had a specific, written financial objective; the older you get, the more glaring its omission. For example: have you checked to see just how long a person of your age, gender, and health can expect to live? In other words do you know what you're working with? It figures. You want the dolce vita, but you haven't got a clue about how much "vita" is left. So, for openers let's play "This is the rest of your life." For most of you even Ralph Edwards, a man with helium in his leather pumps, couldn't squeeze much optimism from the too sad facts.

Napoleon, no objective, St Helena.

The most celebrated man in history who lived without objectives was the great Napoleon himself. It's what brought him down from the highest of pinnacles and human achievement to life on a poky little sheep ranch called St. Helena. You see, before each campaign he'd steal the soldiers he'd need and the money. Then, without forethought, he'd set down the road... without goal, without objective. He was, you see, the ultimate wing-er. Goals, he reckoned, could take care of themselves...

Europe offered him this province and that if he would say just what he wanted and, in time honored fashion, stop with the current larceny; in other words once he was bought, stay bought. However,if things were going well, he declined to parlay; it they weren't going well, he declined to parlay until at last the aristocrats understood they must work together, did so, and snuffed the man who, if he had a reasonable goal, would have ruled the roost and been the greatest sovereign since the Caesars. It is unrecorded if his imperial majesty liked mutton. I doubt it.

Now, assets.

A detailed look at what you loosely term your "assets" now is necessary. Gather what you jocosely call your "financial records," you know, that laughable pile of gum wrappers, lottery tickets, naughty Internet sites, and legal mumbo-jumbo about a stock you once owned. You'll need pencil, paper and true grit for this crucial exercise.

Now, sit down and start.... And, pray, don't snivel, whine or sob!!!; much less "special plead" and "explain" as we review the little you wish to transform into the enough, the more than enough, and that fast receding life you once though would arrive without much effort or work of any kind. Oh, how the ill-informed and grossly self-deceived have fallen.

What assets?

Get a grip on yourself. You are about to do the hardest of tasks; telling the truth about you, the truth, the whole truth, and nothing but the truth. It will cause you pain; it will make you squirm; it will make you perspire and cause your life with every wrong decision and miscalculation to flash before your horrified eyes.

Why have I put that gun on the table? Because I know given the chance you'd be out of here like a jack rabbit. So, shall we begin?

The overwhelming number of folks have just about $30,000 in assets upon retirement. That's probably within shouting distance of where you are now, assuming you wish to retire in, say, five years. I hope you're smiling, sugar, because you're going to have to place a brave face upon this dismal reality. And while you're at it, try learning the lyrics to Charlie Chaplin's moving song, "Smile though your heart is breaking...." Just remember this, when he wrote it he was probably the best known entertainer in the world and amongst the richest men on Earth. It's easy to weep into your beer and warble movingly under those conditions.

Under water.

So.... grimly...you list your primary asset, your house. The Great Recession of '08 wiped out such assets for most people for the better part of a generation. If you're looking here for salvation, look again. It's not coming any time soon and certainly not to fund a lifestyle less dolce every day. And as for any other "assets", you know and I know their collective value is negligible. And as for that grotesque Chinese vase your auntie bought 50 years ago in San Francisco, you'll be waiting a long, long time before "Antiques Road Show" tells you it's fake, Ming indeed! Nice try.

Two choices.

So, what are you going to do? You could get realistic and stop wishing for something that's not going to happen. Take your $30,000 (or so) and give yourself a week in Paris Greta Garbo would envy. Splurge. When it's over, it's over. Enjoy what you've had; don't pine for more. You've had a nice taste of what you wanted. Be grateful. This is not the American way, of course; no matter how much you get, you want more... and moan to high heaven when you don't have it, can't afford it, and can't get it.

The solution? It's right in front of you. It's called the Internet, and it's a gold mine... if you work with the right people and follow simple directions. I know what I'm talking about. Nearly twenty years ago, when the 'net was new and primitive. I made a calculated decision that it would be the most important, the transformational technology of my life. Without hesitation I affiliated way back then with a genius named George Kosch who explained to me, already a successful businessman in publishing and direct mail, why the 'net was the big play. As a result I made millions of dollars.

Now hear this: you can, too. Everything you need is just one click away, easy to understand, easy to start. What's more you'll never work alone, will always have assistance and instruction and need to know absolutely nothing about technology. Now see for yourself. Go to worldprofit.com and immerse yourself in your successful future.

But we both know, don't we, what you'll do... thereby killing your last chance (short of a winning lottery ticket or the timely demise of an unknown relative) of much "vita" at all, much less any that's dolce. Caio, bella. We'll miss you on the Via Veneto. And remember, to be rich, is to be beautiful... forever.

About the Author


Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author's permission by Vaurn James http://SuccessRoute.biz.

Wednesday, September 11, 2013

Nurturing And Developing A Home Business With Simple Ideas

Nurturing And Developing A Home Business With Simple Ideas

You need to have some knowledge of what to do and expect from a home business. You need to know what resources are available to you and who can provide you answers as to what you need for the future of your business. The tips below can help you start.

To keep your finances in order, acquire a unique checking account and credit card to use for your home business. Use them for every business transaction you have, and use them for business only. Keeping your business finances separate from your personal finances will make it much easier on you when tax-time rolls around.

A good way to start gathering information on how to be successful at a home-based business is to join an online forum or community discussion group. You can find many useful resources by doing a simple Google search. Blogs are another great resource when it comes to educating yourself about online businesses.

Ask the other members of your household to refrain from interrupting or otherwise compromising your work. Keep regular work hours so that they know what to expect. If you have kids, schedule work hours while they are occupied at school or extracurricular activities. Don't leave work materials in common areas where they might be moved or damaged.

Since your home is also your work place, make a point to get out of the house on a regular basis. Don't isolate yourself for the sake of convenience. Go have lunch in the park, grab your coffee at a bookstore, etc. Just make sure you are out breathing fresh air at least once a day.

As you begin your home business, make sure that you believe in the product or company that you are supporting. It is very difficult to try and sell a product that you would not want to own yourself. Similarly, if you do not believe in a company's message or business practices, you will not work as hard for them.

Make sure you respond to any customer inquiries in a timely manner. Keep track of your messages to make sure every question gets answered. This will show customers you care about your business and they will come back to do business with you for their future purchases or business needs.

Keep everything as organized as possible to make it easier for you to keep your bills paid on time and your customers happy. Find a place with few distractions that you can dedicate to only your home business supplies. It will make the time that you spend working more efficient.

If you are planning to start a home-based business, try teaching music lessons. If you play a musical instrument, it's an invaluable tool for making money. Good music teachers command good pay, you can use any room in your home and you will have no start-up costs. It's the perfect way to use your talent to your advantage.

As you have seen in the above tips, there is a lot of knowledge, you can acquire before starting and maintaining a home business, and it is this knowledge that can help you with your future. Do everything you must to ensure the success of your home business for the future.



Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.  

Tuesday, September 10, 2013

When champions fail... what they do that you do not.

When champions fail... what they do that you do not.

by Dr. Jeffrey Lant

Author's program note. A lady I know well, a lady accustomed not just to victory but to constant victory, was last month handed her lunch in her company's sales contest. She lost by the thinnest of margins... just 1 widget. But it didn't matter; for her opponent a win was a win; knocking off the queen was sweet indeed.

Thus my friend woke up this morning no longer champ, but "former" champ... and I decided to pen these thoughts because I've been where the lady is today... and I have a pretty good idea about how she feels. I've also got some thoughts I hope helpful for regaining the crown...

I suspect she already knows them and has already begun regrouping, for that's what champs down on their luck do. But you probably don't...

To get you in the mood for victory, I have selected Marvin Gaye's 1976 hit "I want you." This is precisely what you must say to and about success. You'll find it in any search engine. Go now. And when you've got it, dance it. For there's nothing like dancing to clear your mind, put oxygen in the blood... and rouse yourself for your next great challenge -- taking back the crown you've (temporarily) lost.

Congratulate the winner.

Ever watched the loser of our quadrennial elections for president get up and calm his rabid followers, to deliver for the world a gracious speech of concession, capitulation, and class? Of course you have... it's as American a tradition as apple pie and selling missiles to tyrants. We like to think that people who have been at each others' throats just hours ago mean to bring good fellowship and reconciliation to the nation. We expect these high expectations to be met... by losing presidential candidates and by... you. Do so at once. The quicker you make connection and say your piece, the faster you'll move up and out of this most unhappy zone. Remember, if you can't rise to actual sincerity, fake it. Either way, just do it.

What went wrong?

Champs either 1) win for a reason or series of reasons; or 2) lose for a reason or a series of reasons. The key is being clear on these reasons and either 1) maximizing their impact, or 2) limiting it.

You must know what you did that worked and arrange to do more of it.

For instance, say that you were making only ten prospect calls a day. This clearly wasn't enough; that objective needs to be increased, to 10 CONNECTS per day, not just dials. This would increase your competitive position at once, after just 1 or 2 days. Do the same with everything you did before... increasing what you do and thereby increase your likelihood of winning.

Note: it is easy when you are a constant champ to take winning as an inevitable state of affairs. But no true champ ever takes winning as anything other than a state of constant preparation, focus and humility. The last is perhaps the most difficult factor... and the most essential.

What didn't work.

Equally, you must decide what you did that didn't work... and radically root it out of your brain and daily schedule.

Were you so confident of victory that you began to cut corners? For instance, instead of emailing to your safe lists every single day (the necessary standard for champs) perhaps you emailed them only 4 or 5 times in a week. Or, maybe you didn't do your blogging daily as you should; again getting by, instead of getting ahead. If so, you need to re-read the story of the tortoise and the hare. There's a lesson there just for you.

Important point: the factors discussed above are the two easiest components of the thorough review you must make, the review that puts winning closer to your grasp... and lessons the probabilities of future failure. Approach these factors as if you had never been a champ before... as if winning were your objective, your destiny, and you were determined to identify each factor that would help deliver victory. In other words, start from square one... never assume... never give it a "lick and a promise"... you need to reinvent your game to win it again.

Adding potential new success factors.

Okay, you've considered what you did that was successful and vowed to do more of that. And, you have reviewed the failure factors with stern determination to expunge them from your play book and daily success agenda. Now you need to brainstorm new things you can do which, if successful, make your time in the wilderness short and your restoration inevitable.

For instance, say that you were trying to run your business without calling a single prospect ever. In such a situation the "something new" you'd need to adopt would be calling so many prospects each and every day.... and not just calling them either, but connecting with them.

Equally, say you hadn't been using landing pages, blogs, safe lists, traffic exchanges, etc. Now's the time to add them.... one at a time. The objective is to improve your game, not spread yourself too thin. Focus is key...not overwhelming yourself, making yourself tired.

Now improve your offer.

Business champions all know that making a superior offer, an offer that excites, motivates, enthuses is the key to business success. To become a champion you need such an offer... to stay a champion you need such an offer... and to regain your throne you need such an offer... only better.

Thus brainstorm improvements you can make in your offer that will cause prospects to jump through hoops to get it. The offer is your key to becoming champion again.

Set your objectives.

At my company, Worldprofit, Inc., each month we crown a sales champ, then one grand champ for the year. To win these titles you need a daily, weekly and monthly objective.. Remember this is a champ's objective... and must be appreciably better than the one you lost by. Here's a hint. Structure your game so that you achieve at least 10% of your monthly objective in the first two days of the month. That'll show the folks you mean business, and makes you a cheerful competitor.

Get started.

Every loser has never been a champ, but every champ has been a loser. And, properly handled, losing can be a very good thing. Because losing forces you to review your methods; study your methods, and improve your methods...

... because from such study and analysis come all future championships... won by you, because you accept nothing less from yourself -- and never will.




About the Author


Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author's permission by Vaurn James http://SuccessRoute.biz

Monday, September 9, 2013

Marketing Security Tips Against Hacking

Marketing Security Tips Against Hacking

It is true Wordpress marketing is one of the most powerful marketing tools available on the internet today, but it can be abused. What is even better, is against popular belief, Wordpress can be used for more than just blogging. You can even create your own website through Wordpress. When you are using your Wordpress Marketing software, however, there are a few security measures that you should be aware of or you can risk being deleted from the Google search engine.

1. Plugins:
You need to be sure that you check all plugins before you add them to your site. A lot of the third party plugins sometimes are created by untrustworthy people. They create them in an effort to steal your blog or site. Some of these plugins have also already been banned from Goggle, for your protection and if Google sees that you are using them they will delete your site from their search engine as well.

2. Recent Version:
Make sure that you are using a recent version of Wordpress. This is due to the fact that every software has bugs or errors that are corrected each time a new version is released. When you use the latest version of Wordpress you are avoiding these issues. You need to understand though that even the most recent versions can have errors; so you need to be careful. A good practice to get into is before you download the most recent version do some research. Look for possible problems that others have encountered. If there seems to be a lot of problems do not download it till they have the issues resolved.

3. Admin Account:
All hackers know that Wordpress has a user admin feature. This feature will allow you to do just about any administrative job available on the Wordpress software. Slow these would be hackers down by removing your admin feature. Instead create a Wordpress admin privileges by using the administration feature. After you have done this then you will need to log out of Wordpress and log back in. Then you should delete the admin user. The new admin user should be different from your original one.

4. Password Protect:
You need to be sure that you password protect your Wordpress software the minute you install it. This will give you an extra layer of protection against would be hackers. Please note though if you have a weak password the hackers can still break through so come up with one that contains a combination of both numbers and letters. The harder you make the password, the less chance the hacker has of gaining access to your Wordpress site.

5. Rename Your Database Tables:
Hackers who attack your site will need access to the database table names. The Wordpress Marketing software allows you to change your table names in order to prevent these would be hackers from attacking your tables.

These are just a few of the security measures, which you can use to prevent your Wordpress from getting banned from Google; when you are hacked. There are many others available and you can find them by typing in security for Wordpress into any search engine. Practicing these steps now can save you a lot of trouble and money later.


Vaurn James is the Owner of http://SuccessRoute.biz. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.  

Sunday, September 8, 2013

The 7 numbers that ensure business sales, profits, and wealth. I'll tell youthe secret... but I bet you won't use it! Yet you SAY you want to make money. Pshaw!

The 7 numbers that ensure business sales, profits, and wealth. I'll tell youthe secret... but I bet you won't use it! Yet you SAY you want to make money. Pshaw!


by Dr. Jeffrey Lant.

Author's program note. It's far too early in the morning for me to be up and at 'em like I am. But I'm on a rescue mission, yeah, a real Florence Nightingale. I'm about nothing less than saving your bacon by sharing -- and in every particular -- one absolutely crucial piece of advice; advice that spells the difference between just getting by in your business, profits scarce and spotty and making M-O-N-E-Y!

Let me ask you a question, and ask it in all seriousness. Do you REALLY want a business that makes you money EVERY SINGLE DAY? I know you. At this point in the drama, you're going to tell me -- because you might actually believe -- that you are doing every single thing you can do to get people to call you. And because you believe this and actually believe that you are already doing it, that you don't need to do another thing.

I'm here to tell you different, and the extent to which you "get" what I'm revealing here is the extent to which you make money.

Let's start by looking at the marketing documents you've got now for therein lies the problem... AND the solution.

You want customers... but you aren't doing everything on Earth to get them to call you... amazing!

It's time to take a good close look at the marketing documents you are using right now.

Unless you have good counter tops with plenty of clear space at the ready, it's time to put the ol' kitchen table to work -- again; the venerated place from which you may have launched the business you planned to be a glory to the world, an ever growing financial cornucopia for your old age. Just sitting at this table again, the dreams of Auld Lang Syne rising ineluctably to the surface, may be a jolt, especially if the big dreams of yesterday have generated nothing more than the puny results of today. Let's take a look...

It's time to drag out every single marketing document you're using, developing, or planning to use. It's time you put each one under a microscope and take a real good look-see at precisely what marketing you're doing... not merely what you think you're doing. Be prepared for the shock of your life. Get a good strong chair and the smelling salts you're sure to need... and maybe a friend or two or three with palmetto fans and balm for your ego, about to be severely bruised. Ready? Then let's get going on your hunting and gathering expedition.

List every single form of marketing you are currently using offline... and on; that is brochures, Yellow Pages ads, anything you mail, package stuffers, match book covers, media releases, catalogs, articles and books, messages on envelopes... get the picture? This phase of Operation Profit is going to take a while because you have never, ever done this; thereby depriving you of seeing -- in one place -- every single thing you are using and PAYING FOR to generate more business and generate it NOW.

Look closely, breathe deeply.

The first thing to consider after you've artfully arranged every single marketing document you're using in front of you is this sobering thought: you have spent a ton of money on this stuff. But is it working; is it, that is, making you money? At this crucial moment in your affaires, you cannot afford to THINK. Instead, you must KNOW. You must be stern, unyielding, absolutely 100% focused on what you're spending... and what you're getting; an accounting which will very likely make you most glum and chagrined indeed. That's a shame... but you cannot advance without this critical analysis. You cannot afford to be a sissy now, and that's a fact.

The close scrutiny that can pay off big time IF you learn from it and make all the necessary changes -- FAST!

First, does every single marketing communication include your name, address, email address, URL, AND phone number? Remember this: your marketing communications are only as good, as useful, and as remunerative as they should be IF and ONLY IF they contain COMPLETE follow-up details. If they don't, then you won't get the #1 thing you want: BUSINESS.

But merely including this crucial information isn't enough, not by a long shot. Rather, you must give your prospects a reason to CALL YOU RIGHT NOW, not a day from now, not an hour from now but RIGHT THIS MINUTE. And for this to happen, you must give your prospects a reason to call NOW, immediately, at once, no excuses whatsoever, no excuses at all.

Have you provided this absolutely essential sine qua non of successful business, or have you rather presumed that your customers would know what to do and do it, thereby placing the burden for action on the customer, rather than where it must be: ON YOU!

Now for the meat and potatoes of what makes you, yes YOU, such a rotten marketer: You haven't MOTIVATED and ASKED the prospect to call you. You haven't given her a reason to call you NOW! Instead you sat back confident, obstinate, stubborn in your blind smug assurance that THEY should call YOU without a reason, an offer, even an invitation; celestial know-it-all that you are instead of doing what is necessary, what is mandatory to get these all-important beings, the fountain of wealth to call you NOW, this very minute.

Look at the panoply of marketing communications before you, the communications on which you're betting the ranch. Does any one, even a single one, open with an offer, any benefit at all, for picking up the phone AT ONCE so that you can use your magic to make them better off and make yourself more money? Even a single one?

The plain, honest and horrifying truth is that you are sending out thousands, hundreds of thousand and over your business career, MILLIONS of marketing communications that aren't delivering the customers you must have to get rich. And it's all your fault...

No call to action. No benefit to call about. No business. No wonder!

Here's what you need to do... so that motivated prospects call you... 24/7/365, a wide world of prospects, clambering for the benefits that you, YOU, can deliver, you lucky dog.

Brainstorm motivating language, test, re-write, test again, then dance 'cause. cuz', you are (finally) doing it right.

Try this: "FREE consultation ($150 value). Expert shows you how to make money online. Call (phone number) 24/7 NOW! Profit today!"

Now the acid test. Does even one of your marketing communications open with an offer like this? No? Not even one? Well, then, what you're saying is this, "I want your business. I want your money. But I'll do as little as possible to get it." Wow, what a charmer you are, you are, what a wonderful charmer you are -- not! Under the circumstances, with you doing so little to get your prospects to respond, it is hardly surprising that they don't.

Cut your throat, or cut your losses and PROFIT. Your choice.

Having read this article, you now have two choices. Continue along the road you're now on, the road featuring maximum hubris with minimal results. Or the straight and sure highway to profits, more profits, and predictable wealth. You'll tell me, of course, you'll take remunerative option 2, but we both know you, don't we? You'll say you'll do better; you'll actually mean it, for a day or two. Then back to the same ol' same ol', doing more of what has returned so little.

But at least one of you will heed my strict and certain admonitions, and you'll get rich, really rich. Thus for you I have that indefatigable energy machine, James Brown and his anthem for people who love money and, with my help, are well on their way to getting it.... "I Feel Good."

Find it in any search engine now (recorded 1965) . Play it loud and proud....

"Whoa-oa-oa. I feel good, I knew that I would, now. I feel good, I knew that I would, now So good, so good, I got you."

And that, cuz', is nothing but the glorious truth. Yeah!

About the Author


Harvard-educated Dr. Jeffrey Lant is the author of over a dozen print books, several ebooks and over one thousand articles on a variety of topics. Republished with author's permission by Vaurn James http://SuccessRoute.biz

Saturday, September 7, 2013

Your lousy communication skills are hurting yourself and others. Here's what you need to do at once.

Your lousy communication skills are hurting yourself and others. Here's what you need to do at once.

by Dr. Jeffrey Lant

It's time to call a spade a spade. We are members of the most communications savvy and personally wired generation ever. Even the tiniest mite has her cell phone with camera. Yet the truth is, the explosion of communications tools has produced less real communication than ever; you and your poor communications skills are one of the culprits. Listen up! After all, it's time your communication skills improved to the level of your communications tools.

The quality of communications is not strained...

You, being an educated soul, are no doubt familiar with Portia's famous speech:

The quality of mercy is not strain'd, It droppeth as the gentle rain from heaven Upon the place beneath. It is twice blest: It blesseth him that gives and him that takes.

(The Merchant of Venice. Act 4, scene 1.)

Bold and even impious, I now advise you (while great Shakespeare rolls in his grave) to change the word "mercy" to "communications," thus:

The quality of communications is not strain'd... it is twice blessed..."

And so it is. Good communications are good for the recipient and for the sender too.

You know this... but you do not act accordingly. Which is why this (shall we say) motivating article is so necessary and why you should take every single word to heart and make radical adjustments in your lamentable behavior.

Poor communicators (with the probability strong that you are one of them) exhibit these traits:

Arrogance. The human animal is a selfish animal, conceived in selfishness and nurtured in the belief that the Great Me, the universe-centered I Am is the most important animal anywhere at any time. As a result, this animal well and truly believes that she is so important that others must feel grateful, even when the communication is not returned. Oh, my!

People (like you?) who do not communicate effectively are people who are telling others, clear as crystal, that they are superior to you; that their time is more valuable than yours... and that these lesser folk need wait (and happily so) and wait and wait some more until you condescend to respond.

Such people by their behavior and non responsiveness clearly indicate that you and your concerns are, by definition, of infinitely less consideration than theirs. And that you'd best be glad for the little you get, for it is infinitely more than you deserve.

Poor communicators are slothful.

Good communicators, effective communicators realize that the business of communicating is like a tennis match. The ball must always be in motion between the communicator and those he wishes to communicate with. When the ball stops moving, the communication stops with it. The person who has stopped the communicating process is , by definition, the lazy, inhibiting one.

All too often the communication stops and is not extended because of unadulterated sloth. It takes work to communicate... it takes work to conceive a message and deliver that message. It takes work to be prepared and move matters to their next stage. However the slothful communicator can and does think of a myriad of "reasons" why he can obliterate the communications process without remorse. Thus he goes blithely on with his affairs while others, fuming, apply language which is ever more blue as time passes and their legitimate reasons for communicating go without any response whatsoever. Oh, my!

A special cycle of hell

For the intractable, for the miscreants arrogant and slothful who will not change, an idea: for them: a special cycle of hell wherein they are asked such questions as "are you hungry?" or "are you feeling hot and uncomfortable?" These hungry and uncomfortable miscreants answer and answer and answer. But response comes there none, ever. Delicious.

Help for the socially challenged and shy johns and janes everywhere.

Yet is the world of the non communicators made up solely and exclusively of the arrogant and slothful? Certainly not. It is also, and in significant numbers, the preserve of the shy, the timid, the socially malaprop, and untutored.

For them a single word: study.

There is one thing and only one thing which sets us apart and elevated from animals of every kind and place... and that one thing is communicating. So, if you truly wish to learn, improve and foster rather than retard communications, here is what you must learn and do.

1) Learn empathy, that crucial ability to enter into the minds and hearts of the people you are to communicate with. What is it they are expecting from you? Deliver that, to the furthest extent possible, and you have the essential element of success.

2) Be prompt about responding. In an age of instant communications, there can be absolutely no reason for delayed or no response at all except your own failure to provide it. The means are at hand; use them "as quick as boiled asparagus." And that's very fast!

3) Be clear on where you can be reached. Assume the person you are communicating with does not have this vital intelligence. State it clearly, thoroughly... and reiterate to avoid any confusion whatsoever.

4) Be willing to try again if the person you are trying to reach (even if that person initiated the communication) fails to respond. Remember, empathy is the basis for successful communications.

5) Above all else, never stop improving your knowledge of communication and its techniques. In this golden age of communications, the overwhelming majority of loaves and fishes will go to the communicating elite... those who make it a point to master communications and steadily enhance their knowledge and expertise. Make that person you!

Give this article to the communicating challenged. They need it so.

Your last task for today is to give a copy of this article to every substandard and inadequate communicator you can. The task at hand, training communicators and enhancing their skills, is a lifetime affair. Start it now. There is so very much to do and so many who need the help.




About The Author


Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Jeffrey Lant is the author of 18 best-selling business books, as well as being an internationally recognized marketer. Republished with author's permission by Vaurn James http://SuccessRoute.biz